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Using Social Media for Your Job Hunt (Alexis Grant)


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Using Social Media for Your Job Hunt (Alexis Grant)

  1. 1. Using Social Media for Your Job Hunt Alexis Grant Social media coach [email_address] Socialexis July 2010
  2. 2. It’s all about WHO you know <ul><li>Use social media to: </li></ul><ul><li>Tap into your existing networks </li></ul><ul><li>Expand your networks to include contacts at the companies where you want to work </li></ul>
  3. 3. Why Facebook? <ul><li>Biggest community = most bang for your buck </li></ul><ul><li>It’s more than just for fun </li></ul><ul><li>People know you, like you and WANT to help you </li></ul><ul><li>Great excuse to keep in touch with people who could help you </li></ul>
  4. 4. #1 Social Networking Rule: Make small talk first
  5. 5. <ul><li>Results? </li></ul><ul><li>Public responses </li></ul><ul><li>Private messages </li></ul><ul><li>Friends will think of you when a job opens up </li></ul>
  6. 6. Let friends know you’re looking Because the best jobs are NOT listed on the job boards.
  7. 7. Facebook Tips <ul><li>Privacy settings = friends only (NOT default) </li></ul><ul><li>Use lists to create tiers of friends (edit friends, create/edit lists, privacy settings to use lists) </li></ul><ul><li>Untag yourself from inappropriate photos (or make invisible using privacy settings) </li></ul><ul><li>Remember to be personal but professional </li></ul><ul><li>Be proactive </li></ul><ul><ul><li>Status update (maybe two) – reaches friends you might not feel comfortable e-mailing or connections you forgot about </li></ul></ul><ul><ul><li>Private messages – reaches important connections who might miss the status update </li></ul></ul>
  8. 8. Why LinkedIn? <ul><li>Connect with professionals you might not want to see your personal life on Facebook </li></ul><ul><li>Your resume will pop up on Google, showing potential employers what you want them to see </li></ul><ul><li>Make new connections with the right people </li></ul>
  9. 9. LinkedIn Tips <ul><li>Check out the (often-overlooked) job boards </li></ul><ul><li>Join groups: industry, alma maters (browse job listings in groups, too) </li></ul><ul><li>Be a sleuth = find background information on potential employers </li></ul><ul><li>Introductions feature = one of your connections might know someone where you want to work. Create connections with potential employers </li></ul>
  10. 10. Why Twitter? <ul><li>Network outside your circle of friends </li></ul><ul><li>Prove yourself as an expert </li></ul><ul><li>Hear about jobs </li></ul><ul><li>Keep on top of new trends in your industry </li></ul><ul><li>Make connections with companies and employers (who otherwise might not give you the time of day) </li></ul>
  11. 11. Twitter Tips <ul><li>Use RTs to get attention of employers, then DMs to communicate directly </li></ul><ul><li>Be a sleuth – find information on people and companies who are hiring </li></ul><ul><li>Create industry or job lists – public vs. private </li></ul><ul><li>Check out lists by other industry experts </li></ul><ul><li>Join industry chats </li></ul>
  12. 12. <ul><li>1,800 people now know I’m looking. </li></ul><ul><li>Result? DMs with ideas, RTs to spread word. </li></ul>
  13. 13. More Social Media Tips <ul><li>Fill out profile completely </li></ul><ul><li>If you’re not going to do it well, don’t do it at all </li></ul><ul><li>Rather than being on every network, choose one or two or three and grow quality followings </li></ul><ul><li>Social media is not only a useful tool to find a job, it’s a SKILL employers look for. They’ll notice when you use it effectively. </li></ul>
  14. 14. Questions?