How to Make Money Off the Social Media Skills You Take for Granted

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Social media strategist Alexis Grant helps the Brazen Careerist community figure out how to make some cash by working as a social media consultant.

Also applicable:

How to Create a Freakin' Fabulous Social Media Strategy: http://alexisgrant.com/socialmediastrategy

How to Build a Part-Time Social Media Business: http://bit.ly/smbizguide

Published in: Business, Education
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  • Give you at least one AHA moment to take with you when you leave this webinar tonight.
  • Give you at least one AHA moment to take with you when you leave this webinar tonight.
  • Give you at least one AHA moment to take with you when you leave this webinar tonight.
  • Give you at least one AHA moment to take with you when you leave this webinar tonight.
  • Give you at least one AHA moment to take with you when you leave this webinar tonight.
  • Give you at least one AHA moment to take with you when you leave this webinar tonight.
  • IN case there are any you hadn’t thought of..
  • IN case there are any you hadn’t thought of..
  • IN case there are any you hadn’t thought of..
  • IN case there are any you hadn’t thought of..
  • IN case there are any you hadn’t thought of..
  • IN case there are any you hadn’t thought of..
  • Need polishing? Try online resources like my eguides, a Brazen course
  • Need polishing? Try online resources like my eguides, a Brazen course
  • From HubSpot
  • 3 – talk more about a few resources to help you in a bit
  • 3 – talk more about a few resources to help you in a bit
  • 3 – talk more about a few resources to help you in a bit
  • Read full story in my social media biz guide, but for those of you who haven’t read it,
  • Read full story in my social media biz guide, but for those of you who haven’t read it,
  • Read full story in my social media biz guide, but for those of you who haven’t read it,
  • Read full story in my social media biz guide, but for those of you who haven’t read it,
  • 2. So the key is to find clients who are at your sweet spot
  • 2. So the key is to find clients who are at your sweet spot
  • 2. So the key is to find clients who are at your sweet spot
  • 2. So the key is to find clients who are at your sweet spot
  • 2. So the key is to find clients who are at your sweet spot
  • 2. Most daunting piece 4. Keeping clients happy costs far less than finding new clients, so once you land one, do everything you can to keep them.
  • 2. Most daunting piece 4. Keeping clients happy costs far less than finding new clients, so once you land one, do everything you can to keep them.
  • 2. Most daunting piece 4. Keeping clients happy costs far less than finding new clients, so once you land one, do everything you can to keep them.
  • 2. Most daunting piece 4. Keeping clients happy costs far less than finding new clients, so once you land one, do everything you can to keep them.
  • 2. Most daunting piece 4. Keeping clients happy costs far less than finding new clients, so once you land one, do everything you can to keep them.
  • Before we go into questions…
  • Hint: 2-for-1 deal
  • How to Make Money Off the Social Media Skills You Take for Granted

    1. 1. How to Make Money Offthe Social Media Skills You Take for Granted With Alexis Grant Digital strategist & entrepreneurial writer @alexisgrant alexisgrant.com #brazencourses
    2. 2. What You’ll Learn Today #brazencourses
    3. 3. What You’ll Learn Today How to get started landing your first client #brazencourses
    4. 4. What You’ll Learn Today How to get started landing your first client Tips for figuring out how much to charge #brazencourses
    5. 5. What You’ll Learn Today How to get started landing your first client Tips for figuring out how much to charge How to get over your feeling of not being qualified or not being “good enough” #brazencourses
    6. 6. What You’ll Learn Today How to get started landing your first client Tips for figuring out how much to charge How to get over your feeling of not being qualified or not being “good enough” How I made $2,000/month on the side of my day job – and how YOU can, too #brazencourses
    7. 7. What You’ll Learn Today How to get started landing your first client Tips for figuring out how much to charge How to get over your feeling of not being qualified or not being “good enough” How I made $2,000/month on the side of my day job – and how YOU can, too Q&A to answer YOUR questions #brazencourses
    8. 8. Why work as a social media star? #brazencourses
    9. 9. Why work as a social media star? HUGE opportunity #brazencourses
    10. 10. Why work as a social media star? HUGE opportunity Make money #brazencourses
    11. 11. Why work as a social media star? HUGE opportunity Make money Gain experience, contacts #brazencourses
    12. 12. Why work as a social media star? HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try #brazencourses
    13. 13. Why work as a social media star? HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try Use as a stepping stone for running your own business full time #brazencourses
    14. 14. How I Got Started #brazencourses
    15. 15. How I Got Started Lack of journalism jobs #brazencourses
    16. 16. How I Got Started Lack of journalism jobs Abundance of social media jobs #brazencourses
    17. 17. How I Got Started Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that next) #brazencourses
    18. 18. How I Got Started Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that next) Full-time job = biz on the side #brazencourses
    19. 19. How I Got Started Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that next) Full-time job = biz on the side Wondered why more people aren’t doing this to make money? #brazencourses
    20. 20. 5 Steps to Social Media Success
    21. 21. 1. Have the Right Skills #brazencourses
    22. 22. 1. Have the Right Skills Don’t be a sleazy guru #brazencourses
    23. 23. 1. Have the Right Skills Don’t be a sleazy guru Don’t underestimate your skills #brazencourses
    24. 24. 1. Have the Right Skills Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps #brazencourses
    25. 25. 1. Have the Right Skills Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps Know the difference between doing social media for yourself and doing it for a company or client #brazencourses
    26. 26. 2. Nail Down Your ServicesWhat type of consulting do you want to offer? #brazencourses
    27. 27. 2. Nail Down Your Services What type of consulting do you want to offer? Creating strategies #brazencourses
    28. 28. 2. Nail Down Your Services What type of consulting do you want to offer? Creating strategies Implementing strategies #brazencourses
    29. 29. 2. Nail Down Your Services What type of consulting do you want to offer? Creating strategies Implementing strategies Individual coaching #brazencourses
    30. 30. 2. Nail Down Your Services What type of consulting do you want to offer? Creating strategies Implementing strategies Individual coaching Corporate seminars #brazencourses
    31. 31. 2. Nail Down Your Services What type of consulting do you want to offer? Creating strategies Implementing strategies Individual coaching Corporate seminars Create products #brazencourses
    32. 32. 2. Nail Down Your Services What type of consulting do you want to offer? Creating strategies Implementing strategies Individual coaching Corporate seminars Create products Sky’s the limit! #brazencourses
    33. 33. 3. Be Smart About Landing Clients #brazencourses
    34. 34. How I Landed My First 3 Clients #brazencourses
    35. 35. How I Landed My First 3 Clients1. Networking #brazencourses
    36. 36. How I Landed My First 3 Clients1. Networking2. Client found me #brazencourses
    37. 37. How I Landed My First 3 Clients1. Networking2. Client found me3. Long-forgotten LinkedIn contact #brazencourses
    38. 38. 3. Be Smart About Landing ClientsTips: Help people find you (Make Your Own Luck) #brazencourses
    39. 39. 3. Be Smart About Landing ClientsTips: Help people find you (Make Your Own Luck) – Relevant blog posts = SEO + Value – Twitter, guest posts #brazencourses
    40. 40. 3. Be Smart About Landing ClientsTips: Help people find you (Make Your Own Luck) – Relevant blog posts = SEO + Value – Twitter, guest posts Work for free – but only ONCE #brazencourses
    41. 41. 3. Be Smart About Landing ClientsTips: Help people find you (Make Your Own Luck) – Relevant blog posts = SEO + Value – Twitter, guest posts Work for free – but only ONCE Tell everyone what you offer #brazencourses
    42. 42. 4. Feel Good About What You Charge #brazencourses
    43. 43. 4. Feel Good About What You Charge Social media strategists charge anywhere from $15-$250/hour #brazencourses
    44. 44. 4. Feel Good About What You Charge Social media strategists charge anywhere from $15-$250/hour Some people will say you’re too expensive, others will say you’re too cheap #brazencourses
    45. 45. 4. Feel Good About What You Charge Social media strategists charge anywhere from $15-$250/hour Some people will say you’re too expensive, others will say you’re too cheap Tweak your price over time #brazencourses
    46. 46. 4. Feel Good About What You Charge Social media strategists charge anywhere from $15-$250/hour Some people will say you’re too expensive, others will say you’re too cheap Tweak your price over time Be CONFIDENT! You’re worth what you say you’re worth #brazencourses
    47. 47. 5. Create a Strategy that Will WOWYour Clients #brazencourses
    48. 48. 5. Create a Strategy that Will WOWYour ClientsTips: Don’t try to be everywhere #brazencourses
    49. 49. 5. Create a Strategy that Will WOWYour ClientsTips: Don’t try to be everywhere Explain what you’ll SAY on those channels #brazencourses
    50. 50. 5. Create a Strategy that Will WOWYour ClientsTips: Don’t try to be everywhere Explain what you’ll SAY on those channels Include EVERY details of your research and your plan, including optional extras #brazencourses
    51. 51. 5. Create a Strategy that Will WOWYour ClientsTips: Don’t try to be everywhere Explain what you’ll SAY on those channels Include EVERY details of your research and your plan, including optional extras Deliver – and then some #brazencourses
    52. 52. To Help You Get There…
    53. 53. To Help You Get There… #brazencourses
    54. 54. A Gift for You alexisgrant.com/brazen 24 hours ONLY #brazencourses
    55. 55. Questions? Alexis Grant @alexisgrant alexisgrant.com/brazen #brazencourses

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