YGL WEF insight alexis bonte: Video Games from teenagers to taking over the world

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  • Bigger than the movie industry and the music industry put together. Combined market cap of all game companies is 99b$
  • But caveman emotions: Joy, fear, wonder, achievement, suspense, greed, frustration (something I can relate to a lot in some action games), horror, suspense… and in the case of this guy loneliness
  • Nintendoadvertising, notice the difference? Still mostly offline
  • This is up from 3 Billion in 2005Itsin many cases Web 2.0 but with a business model: virtual goods subscriptions etc…
  • 100 million play daily, zynga 14% of Facebook revenues
  • YGL WEF insight alexis bonte: Video Games from teenagers to taking over the world

    1. 1. Video Games Industry is a 50 Billion US$ Industry
    2. 2. Suspense JOY FEAR HORROR ACHIEVEMENT GREED FRUSTRATIONVideo Games are good at generating emotions
    3. 3. What about social emotions?
    4. 4. Online Games now a 18 Billion US$ market
    5. 5. Online games created 40 million new Farmers in 3 months…
    6. 6. The Mobile Internet is transforming the games industry:Types of gamesHow games are: Created, Distributed, Discovered, Played
    7. 7. A new business model: Freemium
    8. 8. Do you want more proof that Games are taking over the world?

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