Uk Aware Green Machines Expo 2011 2

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An overview of the UK AWARE Green Machines Expo and sponsorship details

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Uk Aware Green Machines Expo 2011 2

  1. 1. Sponsorship OpportunitiesThe UK’s leading sustainable living showhosts the Green Machines Expo for the 4thyear- low carbon moves up a gearFriday 25th & Saturday 26th March 2011, Olympia, London
  2. 2. What is UK AWARE?Imagine The Ideal Home Show…but forsustainable conventional living.UK AWARE is a two day exhibition held inLondon Olympia. It offers consumers amulti-level solution to sustainable living. Itis run by the Social Enterprise set up toput the show on.With over 15,000 attendees, 200+exhibitors and 80+ world renownedspeakers, UK AWARE is the highlight inthe calendar for ethical business andforward thinking consumers.
  3. 3. Green Machines Expo key points• RAC Foundation report told UK government that green car buyers need the chance to gain hands-on experience of driving low carbon vehicles• Green Machines Expo is part of the solution for this problem• Grown each year up to 40%-2011 the biggest!• Support from The Low Carbon Vehicle Partnership and nextgreencar.com• Key highlight of the UK’s 1st Climate Week- thousands of businesses, Universities, Councils, Schools etc...
  4. 4. Key Benefits (1)• Branding presence on all UK AWARE and Green Machines Expo marketing material – up to 5,000,000 logo views• Alignment with the UK’s largest green and ethical consumer exhibition• Premium exhibition space for 2 day providing f2f access to over 12,000+ green ABC1 visitors• Branding on all UK AWARE Green Machines e- shots targeting over 20,000 opted-in subscribers
  5. 5. Key Benefits (2)• Opportunity to inform consumers• UK AWARE Green Machines Expo logo usage rights for your company’s communications• Online branding to promote your company and environmental initiatives/products• Drive and decide for potential customers• Social media tie-in
  6. 6. STOP PRESS!!!!• Dedicated indoor test drives-1st floor Olympia 2• Only able to confirm Jan 2011!• Strong PR story• Reduces issues surrounding weather, security and air quality thanks to reduced emissions!• Visitors can drive and decide!• 64.8% of attendees are eco-minded car drivers (*dependent on vehicle size and weight)
  7. 7. Summary of Rights and BenefitsHeadline Sponsor - £50,000 (1)“xxxx UK AWARE exhibition”Premium 6m x 6m exhibition space at front ofexhibition – the first stand that visitors seeBranding as headline sponsor on all marketingmaterials:-• UK AWARE website• Logo on every page of event guide• Logo on press bags and staff T-shirts• Two page centre advert in event guide• One page editorial in event guide• One hour key note speaker session
  8. 8. Summary of Rights and BenefitsHeadline Sponsor - £50,000 (2)• Mainstream press and PR• (The Independent and Evening Standard)• E newsletter logo placement 20,000 subscribers, 3,500 exhibitors• Solus email campaign to UK AWARE database• Branding on all advertisements *bespoke packages can be created to your needs incorporate your current campaigns, high profile people’s endorsements etc....
  9. 9. Summary of Rights and BenefitsMain Sponsor - £40,000 (1)“UK AWARE exhibition sponsored by xxxxx”Premium 5m x 5m exhibition space at front ofexhibition – the first stand that visitors will see whenthey walk inBranding as headline sponsor on all marketingmaterials:-• UK AWARE Green Machines Expo website• Back page advert in event guide• One page editorial in event guide• One hour key note speaker session
  10. 10. Summary of Rights and BenefitsMain Sponsor - £40,000 (2)• Mainstream press and PR (The Independent & nextgreencar.com media partners)• E newsletter logo placement – 20,000 subscribers, 3,500 exhibitors• Branding on all advertisements
  11. 11. Summary of Rights and BenefitsSeminar Areas Sponsor - £15,000 (1)“xxxx - sponsor of the UK AWARE seminarprogramme”Premium 4m x 4m exhibition spaceBranding as seminar programme sponsor on allmarketing materials:-• UK AWARE Website• Branded “xxxx” seminar programme in event guide• One page advert in event guide• One page editorial in event guide• One hour key note speaker session
  12. 12. Summary of Rights and BenefitsSeminar Areas Sponsor - £15,000 (1)• Mainstream press and PR (The Independent and Evening Standard)• E newsletter logo placement – 20,000 subscribers, 3,500 exhibitors• Branding on all advertisements
  13. 13. Summary of Rights and BenefitsZone Sponsor - £10,000 (1)e.g. “xxxx sponsor of the UK AWARE GreenMachines Expo Zone”Premium 3m x 3m exhibition space in zone.Branding as Business Zone sponsor on allmarketing materials:-• Logo on event guide• Half page advert in event guide• Half page editorial in event guide• Mainstream press and PR
  14. 14. Summary of Rights and BenefitsZone Sponsor - £10,000 (2)• E newsletter – 20,000 subscribers, 3,500 exhibitors• All advertisements
  15. 15. Summary of Rights and BenefitsExample Event Guide Sponsor - £5,000 (1)“xxxx sponsor of the UK AWARE EventGuide”• UK AWARE Website and social mediaexposure• Branding as Event Guide sponsor onfront page of event guide• Logo placement on every page of eventguide• ½ page advert in event guide• 12,000 visitors, ABC1-64.8% are drivers
  16. 16. Summary of Rights and BenefitsExample Event Guide Sponsor - £5,000 (2)• Used as promo material for 2012 show• 12,000 visitors, ABC1-64.8% are drivers• Used as promo material for 2012 show
  17. 17. Green Machine Expo sponsorZone Sponsor –Green Machines Expo £15,000(1)e.g. “xxxx sponsor of the UK AWARE GreenMachines Expo”Premium 3m x 3m exhibition space in zoneBranding as Green Machines Expo sponsor on allmarketing materials:-• Logo on event guide• Half page advert in event guide• Half page editorial in event guide• Mainstream press and PR
  18. 18. Green Machine Expo sponsorZone Sponsor –Green Machines Expo £15,000(2)• E newsletter – 20,000 subscribers, 3,500exhibitors• All advertisements Consolidate your reputation as a eco-minded company!
  19. 19. Summary of Rights and Benefits Editorial in event guide (given free on e-newsletters Logos on bags/t- Exhibition Space campaign to 20k Logo placement Logo placement advertisements Advert in event Branding on all Logos on event One hour key note speaker mainstream on website Branding in Solus email positioning to visitors) session Brand guide guide shirts pressHeadline 6x6 Top “The xxxxx UK All pages Yes 2 pgs 1 pg Yes Yes Yes Yes Yessponsor AWARE Centre£50,000 Exhibition” on all materialsMain 5x5 Top UK AWARE All pages Yes Full 1 pg Yes Yes Yes No YesSponsor sponsored by page£40,000 xxxx on all Back materialsSeminar 4x4 RH Listed as seminar Seminar No 1 pg 1 pg Yes Yes Yes No YesSponsor Side sponsor pages£15,000Zone 3x3 RH Listed as zone Relevant No ½ pg ½ pg No Yes Yes No YesSponsor Side sponsor zone page£10,000Event Guide No RH Listed as event All pages No ½ pg No No No No No NoSponsor Side guide sponsor£5,000
  20. 20. To find out more…To see a list of our current exhibitorsplease click hereTo find out more about the exhibitionplease click hereTo find out more information on sponsorshipopportunities contact:alex@ukaware.com07717050705

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