FIREWORKS INTERNATIONAL PRESENTS:
AN ELECTRIC FARM ENTERTAINMENT PRODUCTION
360 DEGREE EXPERIENCE
Fireworks International and Electric Farm Entertainment’s (EFE) latest format,
VALEMONT, is an unprecedented 360° series.
Comprised of content that can play out on linear TV, online, VOD and mobile, we
provide an unparalleled opportunity to deliver ENGAGING and truly cross-platform
By integrating every platform and screen as central components of the VALEMONT
world, the show will deliver the kind of storytelling and engagement that audiences
crave and expect.
VALEMONT is entertainment at its most INNOVATIVE and can roll out in long form
as traditional ‘TV’ content or across multiple platforms as a short form series.
THE VALEMONT STORY
Imagine being young, beautiful and the future of the world, these are the kids who go to
VALEMONT University, an exclusive, historic and secretive college in rural Massachusetts from
where some of the world’s greatest leaders have graduated.
On the surface VALEMONT is like any other University but something is different, something is
strange...especially with the students. Some students are smart, some are athletic, some are
strong….and some are VAMPIRES.
VALEMONT is a school within a school, a co-educational (human and vampire) SOCIAL
LABORATORY for vampires to learn of their inheritance and understand how their uniqueness
must be integrated and balanced with the world outside. Some humans leave VALEMONT
never knowing the truth and others who show certain characteristics are "recruited" to become
VALEMONT is not only a university, it is the ROYAL COURT of the Vampires. Where the
professors are the ELDERS and the students are the NEXT GENERATION.
And soon there will be an UPRISING…
THE VALEMONT STORY
The UPRISING has begun and just like in any royal court, at VALEMONT the
alliances and rivalries that are made between the five houses and its king can
cause GLOBAL consequences.
The “old ways” of the vampires of HUNTING and PREYING on humans
versus the “new way” of assimilation and social harmony. After the
revolution, who will reign?
The VAMPIRES have hidden in the shadows too long and now the
only person to stand in the way of these emissaries of chaos may
be one girl…SOPHIE FIELDS.
SOPHIE FIELDS - She is a new student at Valemont and appears to be just another pupil of
privilege, wealth and attitude but Sophie isn’t one of them. In fact, she is at the college under
a false identity hoping to find clues about her brother’s murder.
ERIC FIELDS – Brother of Sophie, murdered while attending Valemont
GABRIEL – Sophie’s brother’s best friend and school “Outcast.” Gabriel was expelled from
Valemont and is secretly living in town. The last person to see her brother alive, Sophie is
drawn to him as she seeks the truth.
SEBASTIAN AND BEATRICE - The college’s “It” couple. Sophie believes these two are
involved in her brother’s murder and if they don’t know what happened, they definitely know
people who do.
NICHOLAS BLAUT - Sophie’s professor and guidance counselor. He will help guide her
through Valemont. Nicholas is in his 30’s but obviously much older in Vampire years, he is
wise, athletic and attractive. We may not be able to know which side he is aligned with as he
sets Sophie’s tests and moral choices.
POPPY - Sophie’s warm, bubbly and loyal human roommate who is unaware that Valemont is
a school for Vampires. She serves as comic relief.
Sophie – Kristen Hager (Wanted, Wild Roses)
Eric – Eric Balfour (The OC, The Spirit, 24)
Poppi – Nikki Blonsky (Hairspray)
Sebastian – Dillon Casey (The Best Years, Being Erica)
Gabriel – Tyler Hynes (Are You Afraid Of The Dark?)
Beatrice – Jessica Parker Kennedy (Smallville)
35 x 2½ - 4 ½ minute short form episodes for TV, online and mobile (Main Programming)
5 x Half Hour ‘TV’ Episodes
TV Movie – 100 mins
Extras available for packaging into Feature DVD
All content available in HD
The VALEMONT series content can be packaged in a number of ways to deliver valuable
distribution opportunities for broadcasters, online portals, video networks, VOD, wireless, DVD, in-
Additional Digital Content for online/ mobile distribution to support show
6 Ancillary Episodes (PREQUELS) These six (6) character back-story pieces will go back in time
and offer fan “prequel” perspective on the lives of some of Valemont’s main characters and
background to Eric’s disappearance
Alternate Endings Two (2) alternate finale segments. Each segment will suggest two varying
directions that the story of Valemont will continue down.
1 min and Extended 2 min Trailers
Character Profile Trailers, 4 x 30 second, introducing some of the show’s key characters through
stills and v/o- Sophie, Poppy, Sebastian & Gabriel
“Sales Video” inviting the viewer to join Valemont University
“About Video” welcoming the viewer to Valemont University
The VALEMONT online and mobile world will serve as an important asset in telling the
story. Fans will be able to use the digital platform as a way to INTERACT and
INFLUENCE the program.
INTERACTIVE STORYTELLING: Fans will have the option to participate in an
immersive story world and “decide” which side they belong to and involvement will
deliver one of two endings.
SOCIAL NETWORKS: Creating a digital community that comments on happenings,
stunts and content, providing entertaining social networking tools to engage the users
to spread the word.
ARG (Alternate Reality Game): Fans will experience the thrill of VALEMONT through
an ARG built around the show, taking part in events which mirror the University
An example of how licensees, working with Electric Farm and Fireworks International,
can implement this interactive experience to support the series can
be seen at www.valemontu.com
Writer - Christian Taylor (LOST, NEW AMSTERDAM, SIX FEET UNDER)
Director - Stefan Scaini (DEGRASSI: THE NEXT GENERATION)
Shot in Toronto August/ September 2009
EXAMPLE PROGRAM TIMELINE - MTV in the US
On-Air Promos (4-5 Wks)
Promos TV Movie airs
12 On Air Episodes Air / Throw to Digital (6 wks) Throw to Digital as complete
(4-6 Wks) recap
Online / Mobile Episodes Air and Online Only
Prequels, Community Launch Digital Programs
User Generated Content and Eps (3-6 wks)
and Early Digital Mktg (4-6 wks) Continue
ARG Components Launch (6 wks) ARG continues
PRE-STORY MAIN STORY CONCLUSION
US Partner - MTV IN THE US
MTV PARTNERSHIP in the US
MTV PARTNERSHIP IN THE US
VALEMONT will launch with MTV in the US, delivered to the viewer in a ground breaking
style that will use multiple screens to tell the story. VALEMONT will be told in short form and
accompanied by a robust digital world.
MTV plans to heavily promote VALEMONT in a variety of ways across MTV’s cable
channels, online landscape and on mobile devices leading up to the US premiere with digital
programs starting 4 weeks before the TV premiere.
First 12 episodes will be broadcast on air at a scheduled time
The high profile evening spots will establish a destination time slot for the series
The short form TV episodes will drive viewers to the online world at mtv.com
This will compel viewers/users to travel seamlessly from TV to online to mobile
The rest of the series, together with the first 12 episodes repeated, will play out online with
the finale also run as an on-air special, delivering the conclusion of VALEMONT to a
MTV have rights for domestic distribution in the US only
Example Programming Options for
MTV PARTNERSHIP IN THE US
MTV Partnership in the US
MTV PARTNERSHIP IN THE US
Replicate MTV US model
Run short form episodes online/ on mobile and then air TV Movie at the end on TV to
show the complete story
Run short form episodes online/ on mobile, with half hour TV episodes airing at
intervals on TV to recap the story so far
Run TV Movie or half hour TV Episodes first on TV, and then break the story down for
online and mobile viewing via short form episodes
ELECTRIC FARM ENTERTAINMENT
EFE is a leading digital studio that develops intellectual properties across
multiple platforms. Past projects include the acclaimed Afterworld and award
winning Gemini Division starring Rosario Dawson. They are currently in
production on Woke Up Dead, a zombie comedy starring Jon Heder.
Jeff Sagansky - Former President and CEO Paxson
Communications and Former Co-President, Sony Pictures
Entertainment, Former President, TriStar Pictures and CBS
Stan Rogow - Three-time Emmy nominated Producer with
credits including Lizzie McGuire, State of Grace and
Darcy’s Wild Life
Brent Friedman - Executive Producer/Screenwriter with
credits including Tomb Raider, The Twilight Zone, Star
Trek Enterprise, Afterworld, Foodfight!
Fireworks International combines established experience within international television
with its ground breaking experience in digital programming distribution through its
dedicated Digital Division headed by Jonathan Ford.
This division has worked on the distribution of well known properties such as Cell and
Signs of Life by Endemol UK, The Dark Path Chronicles by Elizabeth Stanley Pictures
and Vertical Films Production, and When Evil Calls by Pure Grass Films and Chello
Media, together with established online properties such as Happy Tree Friends, the
Mondo Mini Shows, Ripe Digital and the Dilbert and New Yorker animations by
Executive Vice President
Digital Distribution & Acquisitions
19 Heddon Street
T: +44 (0) 20 7851 6500
F: +44 (0) 20 7851 6504