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SkyGuru In-flight support and explanations

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SkyGuru In-flight support and explanations

  1. 1. SkyGuru
  2. 2. The problem Fear of flying is a most common psychological disorder in the world. Lack of knowledge and “out of control” feeling is a big part of it. Anxious passengers need support, explanations and understanding of aviation processes in real-time, in order to feel less stressed. Fearful fliers are treated by psychologists or airline courses on the ground. The effect from such treatment reduces when adrenalin levels rise on board. People need help here and now, with specific info about THIS flight. 30% of population suffer from fear of flying The crew can not provide this information.
  3. 3. THE KNOWLEDGE 8 years of international experience in fear of flying treatment More than 7000 successfully treated people One of the biggest world facilities in this field (1000 people / year) Developer of new technologies in fears, phobias and panic disorder treatment Alex Gervash SkyGuru’s author FAA and EASA licensed commercial pilot, psychologist and a fear of flying treatment specialist
  4. 4. The solution SkyGuru application provides anxious passengers with real time explanations what happens right now during their specific flight and what, when and why can be expected. SkyGuru employs professional aeronautical information to calculate complicated mathematical and meteorological flight model before the flight. In-flight, SkyGuru uses smartphone sensors as triggers confirming different flight stages, thus being able to provide real-time explanation to the user.
  5. 5. b2c market estimation* TAM $4,2 billion SAM $2,8 billion SOM $700 mln 30% Monetization SG Pro: paid app for unlimited number of flights 19,99$ (promotion price 9,99$ till 31.12.2016) SG Lite: In-App Purchases 1 flight – $3.99 3 flights - $9.99 10 flights - $16.99 of the world’s population suffers aerophobia Target markers: North America, Europe, CIS *Yearly
  6. 6. Before the flight Analysing 7 previous flights on the same route Building average route model Analysing weather, deciding if theaverage route is still possible and expected* Analysing NOTAMS for confirmation of the chosen route possibility* 7 Analysing turbulence Analysing time frames for possible end of climb stage Choosing favourite flight level The user receives turbulence zones forecasts, including estimated time of encounter and the length of each zone The app forecasts, explains and prepares its users to different movement of the aircraft and associated feelings in the passenger cabin. Estimating real flight time based on calculated route, flight level and wind aloft
  7. 7. On board While on board, the app uses accelerometer, gyroscope, pressure sensor, compass, and microphone to get solid confirmation, that specific flight stage was initiated. The application works in airplane mode. The user gets 3 type of messages: What is expected and why (we expect turbulence in CB clouds approximately 45 seconds after take off, this is due to thermal activity ... etc) Real time events (now, we experience some jumps. As you already know, this is due to CB that you probably can see out of window) General aviation education (example: sometimes fearful fliers tend to think that clear sky means smooth flight. But the reality is often different: uneven heat of the ground by sun ... etc) Providing users with explanations about weather conditions and it's impact on their feelings during take-off and initial climb stages. Explaining to the user expected manoeuvres on take off, including expected turns * thrust reductions* (based on RWY length vs. ACFT size and noise abatement procedures) 1 2 3
  8. 8. October 2016 UX/UI improvements finished November 2016 - March 2017 PR Advertising & promotion September 2016 September 2016 Russian version of Sky Guru Lite App launched English versions of Sky Guru Pro & Lite Apps launched June 2016 Russian version of Sky Guru Pro App launched 300 19,99$3 700 , %* , %* Monthly Active Users Installs Installs(promotion price 9,99$ till 31.12.2016) Free in App Store. Average price for in-app - 5,99$ Conversion to installs *- first month after the launch vs Oct-Nov 2016 Conversion from installs to purchases 700+ Monthly Active Users 9 400 5,99$ Status & Plans for Development Sky Guru Pro Sky Guru Light , %* , %*
  9. 9. Sky Guru Pro Top countries Top countries Installs in regions Installs in regions USA 25,1% United Kingdom 6,3% Germany 5,5% Italia 2,3% Canada 1,9% Russia 36,4% Europe 2 470 USA & Canada 960 Asia 92 LatAm 23 Africa Europe USA & Canada Asia LatAm Africa 38 53% Female 47% Male 3 140 1 170 USA 11,3% Brasil 10,6% Germany 6,2% Italia 5,1% Indonesia 2,9% United Kingdom 5,2% Russia 35,4% 388 468 82 Sky Guru Light 52% Female 48% Male
  10. 10. 2016 2017 Roadmap June September October December January Launch of the Russian language version of SG Pro Expand contents: fun facts on the route. Interesting facts about overflown places, cities, landmarks, e.t.c. - using app’s unique capability to recognise aircraft’s position off line and without GPS. Adding of charter flights Launch of Sky Guru for Android March Implement voice prompting feature: all information on the flight will be voiced April Launch of the Premium version with the full "Fear of flying" treatment course that allows to treat psychological part of fear of flying inside the app. Мay Developing own API and building strategic partnerships with airlines, airports, fear of flying treatment facilities and aircraft manufactures. Complete UX / UI improvements Launch of the Russian language version of SG Lite Launch of the English language versions of SG Pro & SG Lite
  11. 11. Current expenses ~170 000 USD Currently the service has earned us more than 50 000 USD during 4 month since the launch and without significant spendings on advertising & promotion Current expenses ~200 000 USD Current earnings ~50 000 USD2016 We have already done much. Our service is upand running, it is being improved and updated Finance Required investment 1 000 000 USD *During 4 month since the launch 2017 What we need: Venture financing of up to 1 mln. USD (60% advertising and product promotion) Expert opinion, participating in developing marketing and advertising strategy. The major costs are attributed to the projectmarketing and traffic attraction. We need to convey information about the innovative service to users, build loyalty and increase active customer base.
  12. 12. al@taktiklabs.com myskyguru.com Moscow based private venture company targeting mobile start-ups. Taktik Labs team has strong background in mobility and provides start-ups with seed investments, technological base and marketing support. There are over 10 different projects in company’s portfolio.

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