Ford Flex <br />
Challenges/Goals: <br /><ul><li>Getting people to buy the “EcoBoost” version.
Having storage space when the car is full
Promoting to moms -instead of a minivan
Promote the “greenhouse” glass roof
Keeping a blog of owners- “a year in the life of my flex”</li></li></ul><li>More POWER…..<br />Fewer trips to the gas stat...
<ul><li>Promote with Funk master Flex more
Have him design vehicles to put on the market
Have him be in Flex commercials </li></li></ul><li>Social media platforms<br />
<ul><li>Emphasize three-row bucket seating
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Fordflex

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Fordflex

  1. 1. Ford Flex <br />
  2. 2. Challenges/Goals: <br /><ul><li>Getting people to buy the “EcoBoost” version.
  3. 3. Having storage space when the car is full
  4. 4. Promoting to moms -instead of a minivan
  5. 5. Promote the “greenhouse” glass roof
  6. 6. Keeping a blog of owners- “a year in the life of my flex”</li></li></ul><li>More POWER…..<br />Fewer trips to the gas station<br />
  7. 7. <ul><li>Promote with Funk master Flex more
  8. 8. Have him design vehicles to put on the market
  9. 9. Have him be in Flex commercials </li></li></ul><li>Social media platforms<br />
  10. 10. <ul><li>Emphasize three-row bucket seating
  11. 11. Comfort ride
  12. 12. Navigation system</li></ul>Effortlessly move seats with a touch of a button<br />
  13. 13. Blogging<br /><ul><li>Have owners keep a online blog for the world to see
  14. 14. It would be better then just reviews, it would be a story
  15. 15. Have them update every two weeks
  16. 16. Make it an option when they purchase
  17. 17. Give them incentives to keep it up</li></li></ul><li>Budget<br />
  18. 18. Show your best FLEX to FORD<br />
  19. 19. Evaluate success<br /><ul><li>Evaluate customer feedback
  20. 20. See if fans increase on FaceBook and Twitter
  21. 21. Examine number of views on YouTube
  22. 22. Track searches on Google</li>

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