Hydrokleen Annual Conference 2015 - Marketing With Google

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Presentation for Hydrokleen - Annual Conference August 2015 - Marketing With Google - Best Practices by Alexei Kouleshov
This presentation covers Google Local (plus), Google Adwords and SEO.

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Hydrokleen Annual Conference 2015 - Marketing With Google

  1. 1. Your Easy Web Solutions Marketing With Google Best Practices Alexei Kouleshov
  2. 2. Who I am • Online Marketing Strategist • Google Partner • Over 10 Years In The Industry • Author
  3. 3. Google: Most Popular Marketing Channels • Organic Results (SEO) • Google Plus (Local) • Google Adwords Search Ads
  4. 4. What Google Wants • Quality Content • Relevance • Great User Experience • Time Spent On Website • Bounce Rate • Path Through The Website
  5. 5. Google: Best Practices - Content • Create Unique Content • Endorse Website Content • Directories • Blogs • News Articles • Update Website Regularly
  6. 6. Google: Best Practices – Landing Pages • Setup Landing Pages • Easy To Follow • Highly Focused • Benefit Driven • Send Controlled Traffic To Landing Pages
  7. 7. Landing Page Examples
  8. 8. Google: Best Practices – Test & Measure • Install Google Analytics • Set Goal Conversions (Leads, Sales) • Improve User Experience • Get Visitors To Come Back
  9. 9. Google: Overall Strategy • Controlled Traffic (ads, emails) • Send Visitors To Targeted Pages • Uncontrolled Traffic (organic) • Provide Quality Content • Build Lists
  10. 10. Like Us On Facebook  www.yews.com.au Email – alexei@yews.com.au

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