Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Create PT Wealth CPTW Nov 24 2016

185 views

Published on

Create PT Wealth - Personal trainers workshop. Landing pages and point of difference explained by Alexei Kouleshov from Your Easy Web Solutions.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Create PT Wealth CPTW Nov 24 2016

  1. 1. Create PT Wealth Results Driven by Landing Pages and Point of Difference Alexei Kouleshov
  2. 2. How to Generate Leads Online Quickly & Cost Effectively?
  3. 3. Questions For You • How many of you have a website? • How many of you generate leads/sales online? • How many of you paid for your advertising? • How many of you have been disappointed with results?
  4. 4. Opportunity Knocking
  5. 5. But Not On Your Door
  6. 6. In Order To Success Online You Need To Be • S • M • A • R • T
  7. 7. In Order To Success Online You Need To Be • Strategy • Message • Advertise • Results • Test & Measure
  8. 8. What Would Another 10 Leads Per Month Mean To Your Business?
  9. 9. My Goal Today is • Teach you key concepts of digital marketing • Educate you on the “Point of Difference” concept • Share some of our most effective tactics with you
  10. 10. Who I am • Digital Marketing Strategist • Google Premier Partner • Infusionsoft Partner • Over 12 Years In The Industry • Managing Director of Your Easy Web Solutions • Best selling author (Our Internet Secrets) • Working with CPTW since 2007 • Frequent traveler
  11. 11. In the last 3 years • Thailand x 2 • Bali • Greek Islands • Paris • St Petersburg • Moscow • Shanghai • Blue Mountains • Whitsundays x 2 • Auckland • Perisher • Threadbo • Queenstown
  12. 12. My Successes • Degree in IT (Major in E-Commerce) from QUT • First project – generated $250,000 first year • Worked with thousands of businesses • Helped build number of multi-million dollar businesses • Doubled my business in the last 12 months
  13. 13. Successes - Your Easy Web Solutions • National & International clients • 2 Offices, 11 Staff • Recently received Google Premier Partner badge • Run some of the best Search and Mobile campaigns • No contracts • Conversion based focused marketing
  14. 14. S.M.A.R.T – 5 Step Process • Strategy • Message • Advertise • Results • Test & Measure
  15. 15. S.M.A.R.T Process Translates To • Landing Pages • Point of Difference/USP • Google Adwords • Goals/KPIs • Google Analytics
  16. 16. STRATEGY – Landing Pages • Has to present your USP and Point of Difference for your ideal client and tie into your sales process • Landing Page Models: • Single Tier • Multiple Tier
  17. 17. Landing Pages - Keep it simple • Attractive offer • Minimal number of call-to-actions (CTA) • Targeted traffic to matche landing page • Aim for conversion rate (7-15%) • A/B Split Test • Headlines • Offers • With/without elements
  18. 18. Landing Pages - Automation • Stick with templates • Don’t get caught on design and look • We prefer • ClickFunnels • Leadpages • Unbounce • Proved Designs
  19. 19. MESSAGE – Point of Difference • How do you differ from your competitors? • What do you specialise in? • What did your customers compliment you on? • Convenience points: • Online Booking • Free Parking Available • Available 7 Days
  20. 20. Unique Selling Point (USP) • Price Beat Guarantee • Same Day Service • Priority List • Money Back Guarantee • Value Based Upsell
  21. 21. ADVERTISING – Traffic (Adwords) • Search – 85% • Point of difference • Ad to stand out • Remarketing – 5% • Ad criteria for returning visitor • Display – 10% • Narrow targeting parameters
  22. 22. Traffic Source Breakdown • Search • Initial visit • Highest conversion / engagement • Remarketing – 5% • Upsell • High Engagement • Display – 10% • Initial Visit / Low Engagement • Cheap Traffic
  23. 23. RESULTS – Goals • Get busy • Strong marketing presence • Effective impression share • Improved cost per lead/sale • Build list • Work around seasonal trends • Ability to grow business
  24. 24. Lists and Funnels • Decision making period • Education • Sales process • Combination of above
  25. 25. TEST & MEASURE – Google Analytics • A/B Split Testing • Setup goal(s) tracking • Track key metrics • Visitors • Traffic sources • Audiences • Conversion rates
  26. 26. TEST & MEASURE – Lists • Size of database • Open rate (interaction) • Click through (response)
  27. 27. S.M.A.R.T Campaigns Tips Dos • Identify niches (80/20) • Write good content • Keep process simple • Diversify traffic sources • Consider user environment (mobile vs desktop) • Build email list • Track Return on Investment • Check Google Analytics regularly
  28. 28. Questions?
  29. 29. Need Help? • Strategy • Website/CRM setup • Lead generation • Google Adwords / Analytics • Consulting Expression of Interest
  30. 30. www.yews.com.au Email – alexei@yews.com.au

×