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Your Easy Web Solutions
Helping Your Business
Succeed Online
Day 2
Alexei Kouleshov
Questions?
Great Ads?
Great Ads?
Great Ads?
Hot Seat Critiques
• Structure
• Functionality
• Content
• http://www.repitpt.com/
• http://studioupt.com.au/
Where are we at? (Summary)
• Ideal Customer
• Wants, Fears and Frustrations
• Where Customers Spend Their Time
Google Adwords - Search
• Targeting
• Keyword Research
• Ad Copy
• Landing Page
• Practical Example – Adwords Training Bri...
Google Adwords - Display
• Targeting
• Keyword Research
• Interest Research
• Website Research
Google Adwords vs SEO
• Content is King
• Relevance Is Important
• User Expereience Is Key
• Twice The Exposure = Tripled ...
Marketing Budgets
• Customer Value?
• Lead Value?
• Click Value?
• Budget Calculator
Morning Tea
Tools – Building List
• Aweber
• List Setup
• Web Forms
• Building List
• Autoresponders
• Broadcast Emails
• Aweber vs Ma...
Tools – Outsourcing
• Odesk.com
• Job Description Tier 1&2
• Paying Your Team
• Per Job
• Hourly
• Managing Your Team
CRM – Customer Relationship Management
• Holds Customer Records
• Customer Interactions
• Notes
• Sales pipeline
• Opportu...
Lunch
Special Guest
Strategy
What is the plan?
Marketing
• Media
• Google
• Facebook
• Market
• Ideal Customer
• Message
• Urgency
• Wants, Fears, Frustrations
Your Strength/Weaknesses?
• Where are you struggling?
• Email Marketing
• Website
• Content
• Social Media
• Google Ads
• ...
Online Marketing Strategy?
• Bigger Picture
• Multiple Tools
• Tracking
• Systems
• Budget
From Marketing To Customer
• Leads To Your Website (Traffic)
• Qualify Leads Into Prospects (Ad – Page - Enquiry)
• Turn P...
Is This All Too Much?
Special Offer
• Remedy Package
• Website Critique
• 3 Hours of Coaching
• Tailored Online Marketing Strategy
• Help With A...
Special Offer #2
• PT Website Package
• Remedy Package
• Wordpress Website Designed By Us
• Lead Generation Components Inc...
What Did You Learn?
Questions?
Like Us On Facebook 
www.yews.com.au
Email – alexei@yews.com.au
CPTW - Create PT Wealth - Helping You Succeed Online Day 2
CPTW - Create PT Wealth - Helping You Succeed Online Day 2
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CPTW - Create PT Wealth - Helping You Succeed Online Day 2

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Day 2 Presentation

Create PT Wealth specialises in coaching personal trainer businesses in being more successful. We partner with CPTW to offer online marketing and lead generation services.

These slides are from Day 2 of the workshop. For more information visit http://createptwealth.com.au or us directly at https://yews.com.au

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CPTW - Create PT Wealth - Helping You Succeed Online Day 2

  1. 1. Your Easy Web Solutions Helping Your Business Succeed Online Day 2 Alexei Kouleshov
  2. 2. Questions?
  3. 3. Great Ads?
  4. 4. Great Ads?
  5. 5. Great Ads?
  6. 6. Hot Seat Critiques • Structure • Functionality • Content • http://www.repitpt.com/ • http://studioupt.com.au/
  7. 7. Where are we at? (Summary) • Ideal Customer • Wants, Fears and Frustrations • Where Customers Spend Their Time
  8. 8. Google Adwords - Search • Targeting • Keyword Research • Ad Copy • Landing Page • Practical Example – Adwords Training Brisbane
  9. 9. Google Adwords - Display • Targeting • Keyword Research • Interest Research • Website Research
  10. 10. Google Adwords vs SEO • Content is King • Relevance Is Important • User Expereience Is Key • Twice The Exposure = Tripled Results
  11. 11. Marketing Budgets • Customer Value? • Lead Value? • Click Value? • Budget Calculator
  12. 12. Morning Tea
  13. 13. Tools – Building List • Aweber • List Setup • Web Forms • Building List • Autoresponders • Broadcast Emails • Aweber vs Mailchimp
  14. 14. Tools – Outsourcing • Odesk.com • Job Description Tier 1&2 • Paying Your Team • Per Job • Hourly • Managing Your Team
  15. 15. CRM – Customer Relationship Management • Holds Customer Records • Customer Interactions • Notes • Sales pipeline • Opportunities • Collaboration
  16. 16. Lunch
  17. 17. Special Guest
  18. 18. Strategy What is the plan?
  19. 19. Marketing • Media • Google • Facebook • Market • Ideal Customer • Message • Urgency • Wants, Fears, Frustrations
  20. 20. Your Strength/Weaknesses? • Where are you struggling? • Email Marketing • Website • Content • Social Media • Google Ads • SEO • Other
  21. 21. Online Marketing Strategy? • Bigger Picture • Multiple Tools • Tracking • Systems • Budget
  22. 22. From Marketing To Customer • Leads To Your Website (Traffic) • Qualify Leads Into Prospects (Ad – Page - Enquiry) • Turn Prospects Into Customers (Sale) • Arm Your Customers With Message(Marketing Material) • Get Your Customers To Tell Others (Social Media/Refer) • Repeat
  23. 23. Is This All Too Much?
  24. 24. Special Offer • Remedy Package • Website Critique • 3 Hours of Coaching • Tailored Online Marketing Strategy • Help With Ads/Call-To-Actions • Support • Today’s Price - $597 (GST Inc)
  25. 25. Special Offer #2 • PT Website Package • Remedy Package • Wordpress Website Designed By Us • Lead Generation Components Included (aWeber setup) • Website Copy Critiqued and Proofread • 1 Hour Website Training • 12 Month Complimentary Hosting • Today’s Price - $3500 (GST Inc) • Payment Plans Available • Normal Price $5000
  26. 26. What Did You Learn? Questions?
  27. 27. Like Us On Facebook  www.yews.com.au Email – alexei@yews.com.au

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