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YESYOU
BIGnetwork
agency
WE
INDEPENDENT
agencies
the tiny
have
foryou
Big News
YourLion
think
isnot
asbigasyou
Sorry
Ifyouthink
thatlionofyours
(the one you secretly touch over and over again)
meansthatyouradis
oneofthebestinthe
world,well...
You are
wrong
Becausejust
one fraction
of the world
was competing
withyou
Theone
AFFORD
the entry fee
that could
Here
wego
whatifwetellyouthatyoucan
getafreelionenlargementby
helpingtheagencies
thatnowcannotsendtheirworktoCannes
becauseoneentry
costsasmuchasafewmonths
oftheircopywriter’ssalary
$
$
We are
convinced
that poor agencies
can produce
world class ads
too
We believe that
goodcreativity
shouldbe
recognized
Beat!hundredsandthousands
ofagenciesmore
thanbefore
You
will be
enjoying
your new fat,
big lion
innotime
Guaranteed
Inotherwordsweare
foramorecompetitiveandfair
CannesLionsFestival!
Helpusconvincethe
CannesLionsFestival
organizerstointroduceamore
democraticpricing
system
Justastheyalreadydowith
theregistrationpackages
The more work
issenttoCannes
the bigger
your lion will
feel
Unless
you lose of course
Butyouare
notafraidofus
areyou?
Click
the
andsign
petition
Thanksto:
Cannesorganizers
Gladyouagreewithus.Becauseweallknow
thatabiggerlionisamoreattractivelion.
Thankyouforyoursupport!
AdvertisingAgencies
Yourlionhasjustbeenenlarged.Justletitrest
forawhile.Moderatetouchingonly.
Thanksyousomuch!
Clients
Whengettingalionforguardingtheimageof
yourbrand,youknowthatsizematters.
Thankyousomuch!
Production
Notsurprisedyousupportedus.Youknow
wellthat,ifthelionisnotenlarged,theshout
youwillhearimmediatelyafteris:
“Pro...
Publications
Whatisbetterthanfeaturingalionwinner?
Easy:featuringanenlargedlionwinner.
Thanksforyoursupport.
Thanks!
Mr.Obama
LionscomefromAfrica.Justsaying.No
relationwithanyothertopic.Justarandom
affirmation.
Thankyou,yourExcellency.
Apple
OSXMountainLion...
Thankyou,Steve!
Andothers
Everybodywantsabiggerlion!
Ourthankswithagratefulheart!Visualscredits:
www.amctv.com/shows/mad-men
www.madpresenter.com
www.canneslions.com
www.avclu...
Ideacredits:
Agency:Milk
ExecutiveCreativeDirector:RimantasStanevicius
CreativeDirector:AntonioBechtle
Copywriter:AntonioB...
How Big is Your Lion? #CannesLions #EnlargeYourLion
How Big is Your Lion? #CannesLions #EnlargeYourLion
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How Big is Your Lion? #CannesLions #EnlargeYourLion

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Big lion beats small lion. That’s a fact. So, why not to make yours bigger, free of charge? Sign our petition to convince the Cannes Festival organizers to introduce a more democratic pricing system. The more pieces participate, the bigger your lion will feel. Guaranteed! http://enlargeyourlion.org

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How Big is Your Lion? #CannesLions #EnlargeYourLion

  1. 1. YESYOU BIGnetwork agency
  2. 2. WE INDEPENDENT agencies the tiny
  3. 3. have foryou Big News
  4. 4. YourLion think isnot asbigasyou
  5. 5. Sorry
  6. 6. Ifyouthink thatlionofyours (the one you secretly touch over and over again) meansthatyouradis oneofthebestinthe world,well...
  7. 7. You are wrong
  8. 8. Becausejust one fraction of the world was competing withyou
  9. 9. Theone AFFORD the entry fee that could
  10. 10. Here wego
  11. 11. whatifwetellyouthatyoucan getafreelionenlargementby helpingtheagencies thatnowcannotsendtheirworktoCannes
  12. 12. becauseoneentry costsasmuchasafewmonths oftheircopywriter’ssalary $ $
  13. 13. We are convinced that poor agencies can produce world class ads too
  14. 14. We believe that goodcreativity shouldbe recognized
  15. 15. Beat!hundredsandthousands ofagenciesmore thanbefore
  16. 16. You will be enjoying your new fat, big lion innotime
  17. 17. Guaranteed
  18. 18. Inotherwordsweare foramorecompetitiveandfair CannesLionsFestival!
  19. 19. Helpusconvincethe CannesLionsFestival organizerstointroduceamore democraticpricing system
  20. 20. Justastheyalreadydowith theregistrationpackages
  21. 21. The more work issenttoCannes the bigger your lion will feel
  22. 22. Unless you lose of course Butyouare notafraidofus areyou?
  23. 23. Click the andsign petition
  24. 24. Thanksto:
  25. 25. Cannesorganizers Gladyouagreewithus.Becauseweallknow thatabiggerlionisamoreattractivelion. Thankyouforyoursupport!
  26. 26. AdvertisingAgencies Yourlionhasjustbeenenlarged.Justletitrest forawhile.Moderatetouchingonly. Thanksyousomuch!
  27. 27. Clients Whengettingalionforguardingtheimageof yourbrand,youknowthatsizematters. Thankyousomuch!
  28. 28. Production Notsurprisedyousupportedus.Youknow wellthat,ifthelionisnotenlarged,theshout youwillhearimmediatelyafteris: “Production!” Thanksaton!
  29. 29. Publications Whatisbetterthanfeaturingalionwinner? Easy:featuringanenlargedlionwinner. Thanksforyoursupport. Thanks!
  30. 30. Mr.Obama LionscomefromAfrica.Justsaying.No relationwithanyothertopic.Justarandom affirmation. Thankyou,yourExcellency.
  31. 31. Apple OSXMountainLion... Thankyou,Steve!
  32. 32. Andothers Everybodywantsabiggerlion!
  33. 33. Ourthankswithagratefulheart!Visualscredits: www.amctv.com/shows/mad-men www.madpresenter.com www.canneslions.com www.avclub.com Helptospreadtheword#EnlargeYourLion Thanksforyoursupport!
  34. 34. Ideacredits: Agency:Milk ExecutiveCreativeDirector:RimantasStanevicius CreativeDirector:AntonioBechtle Copywriter:AntonioBechtle ArtDirector:MariusKneipferavicius DigitalSupervisor:LaurynasPranckus CreativeStrategyLead:AlexDrozdovsky

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