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DigitalTrendsfor2012summary
SHARPENmedia efforts
Media will fragmenteven moreand smaller communitiescan be hyper-targeted
The fact thataudience has the control        starts to sink in
Social media marketingdisappears...
Social networks will becomemore commercial
Social media will getreal budgets
Ads will be more interactive andconnected to the internetespecially social networks
Brands start to uselistening platforms tomonitorthe conversations
Measuring online activitiesand their effect on offline saleswill become increasingly important
The home page for internet userswill be social network’sprofile page
Integrating social mediato corporate web etc
Social media influencesmore   sales
Social commerceon mobile devices
Rise of thebranded content
Content Curationand Discovery
Tabletizing andMobilizing websites
Location! Location!   Location!
Most social mediausage will be onmobile devices
Your social mediafootprint will           grow
1 000 000 000+ users
THANK YOU
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Digital Trends For Digital Brands

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These slides were presented during session of India Youth Forum at the digital media round table. In this slideshow I identify key digital trends and how brands, organization and people need to plan communication accordingly for them. I believe these trends are not future gazing but still we must challenge and adapt to change, adopt new practices and innovations. 29 March - 1 April 2012, New Delhi, India

Published in: Marketing, Technology

Digital Trends For Digital Brands

  1. 1. DigitalTrendsfor2012summary
  2. 2. SHARPENmedia efforts
  3. 3. Media will fragmenteven moreand smaller communitiescan be hyper-targeted
  4. 4. The fact thataudience has the control starts to sink in
  5. 5. Social media marketingdisappears...
  6. 6. Social networks will becomemore commercial
  7. 7. Social media will getreal budgets
  8. 8. Ads will be more interactive andconnected to the internetespecially social networks
  9. 9. Brands start to uselistening platforms tomonitorthe conversations
  10. 10. Measuring online activitiesand their effect on offline saleswill become increasingly important
  11. 11. The home page for internet userswill be social network’sprofile page
  12. 12. Integrating social mediato corporate web etc
  13. 13. Social media influencesmore sales
  14. 14. Social commerceon mobile devices
  15. 15. Rise of thebranded content
  16. 16. Content Curationand Discovery
  17. 17. Tabletizing andMobilizing websites
  18. 18. Location! Location! Location!
  19. 19. Most social mediausage will be onmobile devices
  20. 20. Your social mediafootprint will grow
  21. 21. 1 000 000 000+ users
  22. 22. THANK YOU

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