Molly's media magazine review_analysis[1]

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Molly's media magazine review_analysis[1]

  1. 1. Molly Turner Media magazine review analysis 1. Magazine reviews are often laid out so that there are quite a few on a page. Sugar magazine follows this convention by having reviews of one DVD, one music DVD, one album, two films, two TV programmes, and three singles over a double page spread. At the bottom of the page, there is a small black page number next to the magazine's website address, which is written in pink; as this is a girly colour, it relates well to the target audience. The pages show mainly images of the casts, singers or stills from the film, but have a small amount of writing beside each image to expand on what exactly the image is showing. The captions are written in an informal, colloquial style, which appeals to the magazine's target audience of females between the ages of thirteen to seventeen, and uses second person in order to speak directly to the audience, therefore engaging with them. 2. Shout magazine's film review page is similar, showing four song reviews, one album and one DVD. All are made up of images and text, though the film review has a large picture of the front of the DVD box and the others have smaller images. The pictures all have yellow circles by the side with black text telling the audience when the item is released, which would be useful as people will know when to go and buy it. There are no page numbers or institutional references on this page and the writing style of the magazine varies throughout. These particular articles are written colloquially in second person, similar to Sugar, again to identify with the target audience of young teenage females. They also include quotes by the artists; this has possibly been done to get the audience to buy the item as they feel that the artist has spoken directly to them. 3. Since totalfilm.com's reviews are online rather than in actual print form, they are much more in depth and detailed, tending to write a synopsis of the film's narrative as well as a review. It relies a lot less on images to attract the audience, choosing to have only one still from the film at the top of the page with the text below. This could be because people are expected to have searched for this review rather than just have stumbled upon it whilst flicking through a magazine. The purpose of this article is to inform about and advertise the film. The writing style is objective and the article is written in Standard English, making this text suitable for all audiences, but perhaps aimed more at people around the ages of twenty five and above. 4. Empireonline.com's film reviews are similar to those of totalfilm.com. They have also chosen one large still image from the film to reinforce what they're saying, but they’ve separated the review into sections of ‘plot’ and ‘verdict’. The ‘plot’ section is a lot longer is written in objective Standard English verging on informal (implying that this text is aimed at a younger audience than that of totalfilm.com – perhaps around fifteen to thirty), with the purpose of informing the audience rather than communicating with them directly - although there is a section beneath the review in which people can post
  2. 2. their own review and rating of the film, allowing them to get involved. There is a star rating beneath the review and a box entitled 'film details' beside it, containing information such as the certificate, running time, actors, directors and screenwriters. This enables the audience to see who was in the cast and who was involved with the production of the film, therefore telling them if any of their favourite actors are in it, etc, which will entice people who maybe aren’t too keen on the genre of the film to see it because of who is in it. 5. Marie Claire’s reviews are slightly different, being reviews of make-up products instead of films. There are large images of the various products in the middle of the page, with dotted lines leading off to brief articles explaining what the product is, how much it is and where to buy it. The writing style is much more mature here, using ‘feminine’ words like ‘modern’ and ‘sensual’ to engage with their audience of older females, perhaps from the ages of twenty five and above. However it is still colloquial, as we can see from phrases such as ‘pre-party pick-me-up’ – this could have been done to show that although this is a magazine for adults, it’s not exclusive and does welcome younger readers. The bottom of the page sports the page number in bold and the date alongside it; again, no institutional references. This could be because magazines for children and teenagers, such as Sugar, tend to encourage readers to participate in the magazine through the use of web 2.0, by doing things such as sending in letters and playing games on the website – magazines for adults tend to be much more one sided and don’t offer such an opportunity for audience participation.

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