Non-Tech Case Study - Development

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This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

The rest of this case study is here: www.alexandercowan.com/speaking.

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Non-Tech Case Study - Development

  1. 1. Copyright 2012 Cowan PublishingDEVELOPMENTTHE PENNYICECREAMERYALEX COWANAlexanderCowan.com@cowanSF
  2. 2. Copyright 2012 Cowan PublishingDEVELOPMENTIndividualsInteractions>ProcessesToolsWorkingsoftwareComprehensiveDocumentation>CustomercollaborationContractnegotiation>Respondingto changeFollowinga plan>ALEX COWANAlexanderCowan.com@cowanSF
  3. 3. Copyright 2012 Cowan PublishingCOMMUNITYDEVELOPMENTITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04PRODUCTDEVELOPMENTSTOREDEVELOPMENTPROCESSENGINEERINGPersonasStoriesITERATION 05ITERATION 05EarlyDevelopmentIce CreamBaseOutreachPerfecting baseflavor andconsistency.Initial communityoutreach tointroduce andexplain ThePenny.Vigorousvalidation ofpersonas andstories.Tuning andscaling processesStaff training andoperationaldelegation tomanagers.Expansion: PicnicBasket.Broadeningoutreach andcommunityparticipation.New store on41st.Site DesignSite BuildFlavorportfolioCOMMUNITYDEVELOPMENTITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04PRODUCTDEVELOPMENTSTOREDEVELOPMENTPROCESSENGINEERINGPersonasStoriesITERATION 05ITERATION 05EarlyDevelopmentIce CreamBaseOutreachPerfecting baseflavor andconsistency.Initial communityoutreach tointroduce andexplain ThePenny.Vigorousvalidation ofpersonas andstories.Tuning andscaling processesStaff training andoperationaldelegation tomanagers.Expansion: PicnicBasket.Broadeningoutreach andcommunityparticipation.New store on41st.Site DesignSite BuildFlavorportfolioCOMMUNITYDEVELOPMENTITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04PRODUCTDEVELOPMENTSTOREDEVELOPMENTPROCESSENGINEERINGPersonasStoriesITERATION 05ITERATION 05EarlyDevelopmentIce CreamBaseOutreachPerfecting baseflavor andconsistency.Initial communityoutreach tointroduce andexplain ThePenny.Vigorousvalidation ofpersonas andstories.Tuning andscaling processesStaff training andoperationaldelegation tomanagers.Expansion: PicnicBasket.Broadeningoutreach andcommunityparticipation.New store on41st.Site DesignSite BuildFlavorportfolioCOMMUNITYDEVELOPMENTITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04PRODUCTDEVELOPMENTSTOREDEVELOPMENTPROCESSENGINEERINGPersonasStoriesITERATION 05ITERATION 05EarlyDevelopmentIce CreamBaseOutreachPerfecting baseflavor andconsistency.Initial communityoutreach tointroduce andexplain ThePenny.Vigorousvalidation ofpersonas andstories.Tuning andscaling processesStaff training andoperationaldelegation tomanagers.Expansion: PicnicBasket.Broadeningoutreach andcommunityparticipation.New store on41st.Site DesignSite BuildFlavorportfolioCOMMUNITYDEVELOPMENTITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04PRODUCTDEVELOPMENTSTOREDEVELOPMENTPROCESSENGINEERINGPersonasStoriesITERATION 05ITERATION 05EarlyDevelopmentIce CreamBaseOutreachPerfecting baseflavor andconsistency.Initial communityoutreach tointroduce andexplain ThePenny.Vigorousvalidation ofpersonas andstories.Tuning andscaling processesStaff training andoperationaldelegation tomanagers.Expansion: PicnicBasket.Broadeningoutreach andcommunityparticipation.New store on41st.Site DesignSite BuildFlavorportfolioCOMMUNITYDEVELOPMENTITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04ITERATION 01 ITERATION 02 ITERATION 03 ITERATION 04PRODUCTDEVELOPMENTSTOREDEVELOPMENTPROCESSENGINEERINGPersonasStoriesITERATION 05ITERATION 05EarlyDevelopmentIce CreamBaseOutreachPerfecting baseflavor andconsistency.Initial communityoutreach tointroduce andexplain ThePenny.Vigorousvalidation ofpersonas andstories.Tuning andscaling processesStaff training andoperationaldelegation tomanagers.Expansion: PicnicBasket.Broadeningoutreach andcommunityparticipation.New store on41st.Site DesignSite BuildFlavorportfolioDEVELOPMENT
  4. 4. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  5. 5. Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speaking

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