PLANNINGThen                                                                                             NowFive Year     ...
PLANNING45,000,000%40,000,000%35,000,000%30,000,000%25,000,000%                                                           ...
PLANNINGDo I have real evidence from my buyer thatthis is compelling?What are the key assumptionsrequired to make this bus...
PLANNINGPriority   Key Assumption              Needs Proving?   Experimentation           [A key assumption about [Whether...
PLANNING           Copyright 2012 Cowan Publishing
PLANNING                         $           Copyright 2012 Cowan Publishing
(THE REST?)         www.alexandercowan.com/speaking                    @cowanSF                    www.alexandercowan.com/...
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Product Development - Planning & Lean Startup

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@cowanSF:
This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

This series covers: Ideation & Design Thinking, Planning & The Lean Startup, Organization and Customer Development, and Development & Agile. For the rest, check out www.alexandercowan.com/speaking

Published in: Technology

Product Development - Planning & Lean Startup

  1. 1. PLANNINGThen NowFive Year IterativePlan45,000,000% Management40,000,000%35,000,000%30,000,000%25,000,000% Revenue%20,000,000% Expense% EBITDA%15,000,000%10,000,000% 5,000,000% 0% 2012% 2013% 2014% 2015% 2016% 2017% 2018% 2019% 2020%!5,000,000% Copyright 2012 Cowan Publishing
  2. 2. PLANNING45,000,000%40,000,000%35,000,000%30,000,000%25,000,000% Revenue%20,000,000% Expense% EBITDA%15,000,000%10,000,000% 5,000,000% 0% 2012% 2013% 2014% 2015% 2016% 2017% 2018% 2019% 2020%!5,000,000% Copyright 2012 Cowan Publishing
  3. 3. PLANNINGDo I have real evidence from my buyer thatthis is compelling?What are the key assumptionsrequired to make this business work?Which are most important?How do I definitely prove or disprovethe most important assumptions witha minimum of time and effort?Am I focused on proving out mybusiness model or responding to‘urgencies’?Was it true or untrue?‘Pivot or persevere?’ Copyright 2012 Cowan Publishing
  4. 4. PLANNINGPriority Key Assumption Needs Proving? Experimentation [A key assumption about [Whether it needs [Experiment to1 proving the business] prove or disprove] * Post the proposition in ads Parents want to better online1 organize the distribution Yes of allowances * Measure sign-up’s on a landing page Parents have smart2 No n/a phones Copyright 2012 Cowan Publishing
  5. 5. PLANNING Copyright 2012 Cowan Publishing
  6. 6. PLANNING $ Copyright 2012 Cowan Publishing
  7. 7. (THE REST?) www.alexandercowan.com/speaking @cowanSF www.alexandercowan.com/blog www.alexandercowan.com/resources LEARN DESIGN VALIDATE acowan@alexandercowan.com Copyright 2012 Cowan Publishing

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