Copyright 2012 Cowan PublishingIdeation/DesignThinkingB2C Example:“Pheasant”
Copyright 2012 Cowan PublishingOUR STORYJen & Jaehave an ideaabout an appfor families.ALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingOUR STORYJen & Jaehave an ideaabout an appfor families.ALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingOUR STORYJen & Jaehave an ideaabout an appfor families.ALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingIDEATIONAs a parent, I want to tell my spouse to get a fewthings from the store on the way ...
ORG. IS A BIGPROBLEMCAN’T BE ‘ANORG. TOOL’Copyright 2012 Cowan PublishingIDEATIONGRAPPLE WITHCREATING‘SLOW TIME’COMMUNITIE...
Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingIDEATIONDraftingStories“As a [persona],I want to [do something]so that I can [derive a bene...
Copyright 2012 Cowan PublishingSTORY TEST CASEAs a parent, I want to create a list of chores so that Ican divvy them out t...
Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practice...
Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexanderco...
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B2C Case Study - Ideation

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@cowanSF:
This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

The rest of this case study is here: www.alexandercowan.com/speaking.

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B2C Case Study - Ideation

  1. 1. Copyright 2012 Cowan PublishingIdeation/DesignThinkingB2C Example:“Pheasant”
  2. 2. Copyright 2012 Cowan PublishingOUR STORYJen & Jaehave an ideaabout an appfor families.ALEX COWANAlexanderCowan.com@cowanSF
  3. 3. Copyright 2012 Cowan PublishingOUR STORYJen & Jaehave an ideaabout an appfor families.ALEX COWANAlexanderCowan.com@cowanSF
  4. 4. Copyright 2012 Cowan PublishingOUR STORYJen & Jaehave an ideaabout an appfor families.ALEX COWANAlexanderCowan.com@cowanSF
  5. 5. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  6. 6. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  7. 7. Copyright 2012 Cowan PublishingIDEATIONAs a parent, I want to tell my spouse to get a fewthings from the store on the way home so that Ihave what I need for dinner.As a stay-at-home-parent, I want to post acalendar of the kids’ events and send remindersto my spouse so that they’re reminded to come ifthey can.As a parent, I want to post a roster ofchores so that I can link it to handing outthe kids’ allowances.As a parent, I want to post out a questionrelated to an event so that I can getanswers from my friends.As a [persona],I want to [do something]so that I can [derive a benefit].
  8. 8. ORG. IS A BIGPROBLEMCAN’T BE ‘ANORG. TOOL’Copyright 2012 Cowan PublishingIDEATIONGRAPPLE WITHCREATING‘SLOW TIME’COMMUNITIESSELF-REFERENCEA LOTREADY PIVOT ONPOWER USERSIT’S ABOUT‘SLOW TIME’LITTLE EXPRESSINTEREST IN ORG.TOOLSPOWER USERSRELATIVELY HAPPYDESIRE TO BEOFFLINE MOREV. LESS
  9. 9. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  10. 10. Copyright 2012 Cowan PublishingIDEATIONDraftingStories“As a [persona],I want to [do something]so that I can [derive a benefit]”PERSONASSTORIESEpic StoriesStoriesTest CasesALEX COWANAlexanderCowan.com@cowanSF
  11. 11. Copyright 2012 Cowan PublishingSTORY TEST CASEAs a parent, I want to create a list of chores so that Ican divvy them out to my kids.Make sure there are a pre-set list ofchores to choose fromAs a parent, I want to create a list of chores so that Ican divvy them out to my kids.Make sure these are available via auto-complete as the user typesAs a parent, I want to create a list of chores so that Ican divvy them out to my kids.Make sure the user can assign a valueto the completion of the choreAs a parent, I want to create a list of chores so that Ican divvy them out to my kids.Make sure it’s possible to schedule thefrequency of the chore by relative(weekly, daily, every nth day) or absolute(set of dates) termsAs a parent, I want to list my kids so I can assignchores to them.Make sure it’s possible to allocatechores as the kids are created.As a parent, I want to list my kids so I can assignchores to them. Make sure it’s possible to set a targetallowance for each kid.PLANNINGAs a parent, I want to post a roster of chores so that I can link it to handing outthe kids’ allowances.EPIC STORY
  12. 12. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  13. 13. Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speaking

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