Micro & m-payment vs the Recession Alex Covic,  Fortumo.com 2009
Since 2002, revenues generated by internet ads (PPC, display ads, classifieds, sponsorships) have been  soaring .*
In the first half of 2009, we have witnessed a  decline from internet advertising related reevnue  compared to the same pe...
 
<ul><li>  Micropayment </li></ul><ul><ul><li>is a way to bill consumers for (relatively) small amounts  </li></ul></ul><ul...
Jakob Nielsen :    &quot; I predict that most sites that are not financed through traditional product sales  will move to ...
M-Commerce  <ul><ul><li>is a simple  implementation of the Micropayment principle </li></ul></ul><ul><ul><li>available to ...
*Abi research 2008 -  $346  million 2009 -  $800  milion (projected)     231%   increase! Revenue from physical goods sale...
 
Challenge <ul><ul><li>In 2009, everyone knows that it only takes a few minutes to create a personal web site or a blog </l...
Creating a revenue-generating  mobile service  should be as  eas y and  cheap  as creating a  blog .
fortumo.com
Fortumo   A different take on mobile micropayment: on-line signup &  instant service activation costless  -no setup fees, ...
Octobar 2009:
90%   users:   small and med-size web-biz, enterpreneurs   10%: TV, radio & print media, ad agencies
<ul><li>example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;Hot-or-Not, ...
<ul><li>example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;uniting 60 0...
<ul><li>Example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;The home for...
 
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Fortumo keynote, BizBuzz 2009

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Fortumo.com keynote presented at BizBuzz 2009 conference

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Fortumo keynote, BizBuzz 2009

  1. 1. Micro & m-payment vs the Recession Alex Covic, Fortumo.com 2009
  2. 2. Since 2002, revenues generated by internet ads (PPC, display ads, classifieds, sponsorships) have been soaring .*
  3. 3. In the first half of 2009, we have witnessed a decline from internet advertising related reevnue compared to the same period of 2008. *     For the first time in last 8 years. *IAB, PwC
  4. 5. <ul><li>  Micropayment </li></ul><ul><ul><li>is a way to bill consumers for (relatively) small amounts </li></ul></ul><ul><ul><li>much faster and more convenient compared to e-banking and credit card payment </li></ul></ul><ul><ul><li>ideally suited for charging for digital content and virtual goods </li></ul></ul><ul><ul><li>impulsive , cashless, and pain-free payment method </li></ul></ul>
  5. 6. Jakob Nielsen :    &quot; I predict that most sites that are not financed through traditional product sales will move to micropayments in less than two years.&quot; * *useit.com
  6. 7. M-Commerce <ul><ul><li>is a simple implementation of the Micropayment principle </li></ul></ul><ul><ul><li>available to anyone & everyone with a cell phone </li></ul></ul><ul><ul><li>practically anonymous & safe (no credit card theft here!) </li></ul></ul><ul><ul><li>SMS (text messaging) - a technology widely accepted by consumers </li></ul></ul>
  7. 8. *Abi research 2008 - $346 million 2009 - $800 milion (projected)     231% increase! Revenue from physical goods sales via m-payment in the USA market
  8. 10. Challenge <ul><ul><li>In 2009, everyone knows that it only takes a few minutes to create a personal web site or a blog </li></ul></ul><ul><ul><li>However, setting up a revenue-generating SMS-service was not that easy: </li></ul></ul><ul><ul><li>closed technology and platforms </li></ul></ul><ul><ul><li>difficult to get in, not transparent </li></ul></ul><ul><ul><li>different conditions in different markets </li></ul></ul><ul><ul><li>high initial fees </li></ul></ul>
  9. 11. Creating a revenue-generating mobile service should be as eas y and cheap as creating a blog .
  10. 12. fortumo.com
  11. 13. Fortumo   A different take on mobile micropayment: on-line signup & instant service activation costless -no setup fees, no monthly fees no technical skills required simultaneously create multi-country services
  12. 14. Octobar 2009:
  13. 15. 90% users:   small and med-size web-biz, enterpreneurs   10%: TV, radio & print media, ad agencies
  14. 16. <ul><li>example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;Hot-or-Not, the Balkans way&quot; </li></ul><ul><li>  </li></ul><ul><li>With Fortumo, Neogen is able to:   </li></ul><ul><li>  </li></ul><ul><ul><li>let their users interact via SMS, not just on-site </li></ul></ul><ul><ul><li>generate revenue from each SMS </li></ul></ul>
  15. 17. <ul><li>example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;uniting 60 000 cats i 91 500 dogs in 15+ countries&quot; </li></ul><ul><li>  </li></ul><ul><li>With Fortumo, Unitedcats.com:   </li></ul><ul><li>  </li></ul><ul><ul><li>has setup a SMS service for sending virtual gifts to other users pets </li></ul></ul><ul><ul><li>makes money from every SMS sent </li></ul></ul>
  16. 18. <ul><li>Example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;The home for Your homes&quot; </li></ul><ul><li>  </li></ul><ul><li>With Fortumo, kuca.net:   </li></ul><ul><li>  </li></ul><ul><ul><li>enables people to find a perfect home for rent or sale using just their cell phone </li></ul></ul><ul><ul><li>earns revenue from every SMS </li></ul></ul>

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