@Directgov

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My experiences in growing and managing a major twitter account on behalf of the UK government.

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@Directgov

  1. 1. twitter<br />A powerful channel<br />
  2. 2. the crowd is watching.. and sharing<br />100 ReTweets = active sharing + Top Tweet = buzz<br />
  3. 3. all over the world<br />50% of clicks outside of UK = great reach = opportunities<br />
  4. 4. you can drive traffic<br />1300 referrals in three hours with zero paid search<br />
  5. 5. find success!<br />the top tweet on twitter’s homepage<br />
  6. 6. seek influencers<br />and get them to say nice things about you (except shane and steph.. boo)<br />
  7. 7. but be sure to benchmark<br />so you know what success looks like <br />
  8. 8. protect your brand<br />verified means authentic<br />
  9. 9. cover live events in your industry<br />This is from the June Budget 2010 (the Chancellor even gave us his speech in advance!) <br />
  10. 10. and syndicate<br />twitter + widget = exposure beyond your own followers <br />Yes we covered both budgets in 2010<br />
  11. 11. don’t forget to follow up<br />especially if you’ve got unique content!<br />
  12. 12. maybe bask in some glory<br />hey we all need encouragement!<br />
  13. 13. they’ll miss you when you’re gone<br />now that’s advocacy you just can’t buy<br />
  14. 14. maybe some glory will rub off on you..<br />.. personally<br />member of the Speakers Advisory Council on Public Engagement at UK Parliament<br />community manager at NHS Choices<br />
  15. 15. and remember, we’re still human<br />damn our goalie!<br />

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