• At the very beginning of the trailer it is a television with diagetic noise from the television showing the audience that someone is watching it.• A pan shot is then used to follow the character round the kitchen while he ‘jumps’ from one place to another. This introduces the audience to the power that is ‘Jumping’• Institutional information is shown in the middle of the trailer giving the audience a break from the fast action packed ‘unknown’ plot of the film, and allow them to work out what may or may not happen.
• A sped up zoom out to an establishing shot is used to show the extent of the power ‘jumping’, which is reinforced by the tagline ‘anywhere is possible’• Fast cuts between shots allows the audience to have a brief insight the plot and what the film contains without giving too much away.• Institutional information is also shown at the end informing the audience of web address and when it is released into cinema, opening them up to more information and choice to see it.
• Overall the trailer has an accumulation and a build up of action starting from very small to big. It shows the power of ‘Jumping’ progress from the beginning of the trailer when he uses It to move across the kitchen, to then teleport around the world and even teleport vehicles.