Chapter 7: The Publication in the Third Dimension
<ul><li>Objectives </li></ul><ul><li>Appreciate the importance of format in publication design. </li></ul><ul><li>Understa...
<ul><li>Format </li></ul><ul><li>A publication’s format should support its content, goal, and the requirements of its read...
<ul><li>Bulk </li></ul><ul><li>When content is presented in a format with small vertical and horizontal dimensions, it wil...
Paper and Basis Weight •  The choice of paper can affect the perception of  the number of pages in a publication. Papers w...
<ul><li>Other Paper Considerations </li></ul><ul><li>Papers also come in a range of surface textures, colors, and varying ...
<ul><li>Binding and Function </li></ul><ul><li>Binding should be selected with budget and utility in mind. Some types of b...
<ul><li>Binding Options </li></ul><ul><li>There are many binding options. It’s important to know the advantages and disadv...
Creative Alternatives •  As long as the reader is led from beginning to end through a series of pages, creative alternativ...
<ul><li>Book Covers in the Market Place </li></ul><ul><li>Covers in the retail environment need to function like a point-o...
<ul><li>Magazine Covers in the Market </li></ul><ul><li>Place </li></ul><ul><li>Magazine covers in the market place functi...
<ul><li>Covers for Subscription-based </li></ul><ul><li>Magazines </li></ul><ul><li>Subscription-based publications are no...
Seduce the Reader •  Most publications are organized so that important content or intriguing imagery follows the cover so ...
<ul><li>Rhythm and Balance </li></ul><ul><li>Rhythm and balance is established with a publication by scattering visual poi...
<ul><li>Summary </li></ul><ul><ul><ul><li>A publication’s design begins with its format: width, height and bulk. </li></ul...
Upcoming SlideShare
Loading in …5
×

Publication Design Chapter 07

1,061 views

Published on

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,061
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Publication Design Chapter 07

  1. 1. Chapter 7: The Publication in the Third Dimension
  2. 2. <ul><li>Objectives </li></ul><ul><li>Appreciate the importance of format in publication design. </li></ul><ul><li>Understand how size and color can support a publication’s communication goal. </li></ul><ul><li>Know how paper and binding affect a publication’s format. </li></ul><ul><li>Explore unusual formats. </li></ul><ul><li>Understand the role of the cover in a publication’s design. </li></ul><ul><li>Understand how content is organized to aid reader navigation. </li></ul>
  3. 3. <ul><li>Format </li></ul><ul><li>A publication’s format should support its content, goal, and the requirements of its readers. A publication’s format consists of its vertical and horizontal dimensions and its volume or thickness. </li></ul>
  4. 4. <ul><li>Bulk </li></ul><ul><li>When content is presented in a format with small vertical and horizontal dimensions, it will have greater bulk or thickness. </li></ul>
  5. 5. Paper and Basis Weight • The choice of paper can affect the perception of the number of pages in a publication. Papers with a high basis weight will add bulk or thickness to a publication.
  6. 6. <ul><li>Other Paper Considerations </li></ul><ul><li>Papers also come in a range of surface textures, colors, and varying degrees of translucency. Paper plays an important role in defining a publication’s personality and achieving a goal. </li></ul>
  7. 7. <ul><li>Binding and Function </li></ul><ul><li>Binding should be selected with budget and utility in mind. Some types of binding work better for allowing a book to lay open flat. </li></ul>
  8. 8. <ul><li>Binding Options </li></ul><ul><li>There are many binding options. It’s important to know the advantages and disadvantages of each type. </li></ul>
  9. 9. Creative Alternatives • As long as the reader is led from beginning to end through a series of pages, creative alternatives can be just as effective as more conventional formats.
  10. 10. <ul><li>Book Covers in the Market Place </li></ul><ul><li>Covers in the retail environment need to function like a point-of-purchase display to attract readers. Book covers communicate a sense of what the reading experience will be. </li></ul>
  11. 11. <ul><li>Magazine Covers in the Market </li></ul><ul><li>Place </li></ul><ul><li>Magazine covers in the market place function like mini ads, combining imagery with cover lines that hint at its contents. </li></ul>
  12. 12. <ul><li>Covers for Subscription-based </li></ul><ul><li>Magazines </li></ul><ul><li>Subscription-based publications are not as dependent on cover lines to sell the reading experience. </li></ul>
  13. 13. Seduce the Reader • Most publications are organized so that important content or intriguing imagery follows the cover so that the reader is seduced into reading more.
  14. 14. <ul><li>Rhythm and Balance </li></ul><ul><li>Rhythm and balance is established with a publication by scattering visual points of entry, large photos, and bold graphic effects throughout a publication. </li></ul>
  15. 15. <ul><li>Summary </li></ul><ul><ul><ul><li>A publication’s design begins with its format: width, height and bulk. </li></ul></ul></ul><ul><ul><ul><li>Format should support a publication’s goal. </li></ul></ul></ul><ul><ul><ul><li>The basis weight of a publication’s paper affects its bulk. </li></ul></ul></ul><ul><ul><ul><li>Other paper characteristics are important to a publication’s design. </li></ul></ul></ul><ul><ul><ul><li>Binding should be chosen with utility, cost, and aesthetic appeal in mind. </li></ul></ul></ul><ul><ul><ul><li>When designing a publication, consider non-traditional as well as traditional formats </li></ul></ul></ul>

×