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Top 16 video marketing statistics 2016

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Vidéo marketing stats

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Top 16 video marketing statistics 2016

  1. 1. Video Marketing Stats forEven punnier with 24% more cat video puns!
  2. 2. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Social video generates 1200%more shares than text and images combined. - Brightcove
  3. 3. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 41%? You cat to be kitten me? Companies using video enjoy 41% MORE web traffic from search than non-users. - Aberdeen
  4. 4. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 62% of consumers are more likely to have a NEGATIVEperception of a brand that published a poor quality video. - Brightcove
  5. 5. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Homepage videos increase conversions by 20% or more. Video on a landing page can increase conversions by 80%or more. - Visually
  6. 6. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Businesses using video grow company revenue year-over-year than organizations without video. - Aberdeen 49% faster
  7. 7. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Wow! That’s meow-nificent! Native video uploads to Facebook have 10x higher reach compared to shared YouTube links. - Social Bakers
  8. 8. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com of marketersclaim video produces more conversions than any other content. - Vidyard 70%
  9. 9. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 62% of Google searches include video. - MarketingLand Video drives a 157%INCREASE in organic traffic from search engines. - Brightcove
  10. 10. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 4.8% 2.9% is the average conversion rate for websites using video for those who don’t. - Aberdeen compared to
  11. 11. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook. YouTube is 11.3 X BIGGERthan Facebook in terms of hours viewed, both on the web, and in-app. - VentureBeat
  12. 12. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com happen on a mobile device. - Twitter 90% of Twitter video views
  13. 13. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 60% paws-itively prefer to watch a video over reading a newsletter74% of millennials find video helpful when comparison shopping. - Animoto
  14. 14. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 40%of consumersstate that video increases the chance they’ll purchase a product on their mobile device. - Adobe
  15. 15. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com The number of hours people spent watching YouTube videos on mobile is up 100% year over year. Mobile makes up more than HALF of global watch time on – YouTube
  16. 16. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com “How to”searches on YouTube are up year over year. - Google 70%
  17. 17. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Why shouldn’t this be mew? as many consumers would rather watch a video about a product than read about it. - eMarketer 4X
  18. 18. These stats were the cat’s pajamas! Who did them? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that? www.adeliestudios.com info@adeliestudios.com 401.489.8550 Adélie Studios twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios plus.google.com/+Adeliestudios/

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