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“Message in a Bottle”
Experience it, learn about it, and use it for mapping
your knowledge
KM Australia 2013
Alexandra Lederer
25 July 2013, Sydney Australia
 Alexandra has over 6 years experience as an internal Knowledge Management
Consultant at Amadeus, and over 7 years in the learning and development area.
 She has consulted within this large organisation to design knowledge management
strategies and solutions, delivering uniformity across the business. Alexandra has a
preference for a pragmatic approach and has designed and applied a number of
tools that she is happy to share, including: knowledge mapping “Message in a
Bottle”, “Best Practice Programme”, “Knowledge Cafés”, and “KM Measurement
Framework”. She contributed to the pilot and adoption of Microsoft Sharepoint as
a corporate collaborative platform but has always been keen to stress that
“Sharepoint is just a tool” and that it takes more to make a successful community
of practice.
 In her current position as Learning & Development Specialist at Genea, Alexandra
enjoys implementing an innovative learning framework that blends traditional
training and knowledge management concepts. She enjoys sharing her experience
and has been invited regularly to KM conferences in Paris and Australia and as a
visiting professor in KM & Change Management for a French business school.
Alexandra Lederer
What if you could find a quick and easy tool to help you:
 Identity skills and knowledge gaps among a group of people?
 Forge links between participants and enable effective networking?
 Identify subject matter experts as well as areas for expertise?
 Create a burst of energy during an event?
What if you mastered a tool that would then help you:
 Design your knowledge management strategy?
 Support the building of a community of practice?
 Design the community’s activities, learning plan, FAQs and e-forum topics?
 In this hands-on workshop you will be able to experience the “Message in a
Bottle” tool designed by Danone and adopted/adapted later by Alexandra Lederer
in multiple situations at Amadeus.
 You will also receive valuable tips and tools to be able to run one of these activities
yourselves in the future.
 We will leverage our innovative minds to brainstorm about ways to further
improve this knowledge mapping tool.
Workshop description and objectives
10 KPIs that indicate
the chances of success
of a KM initiative
Hell
Heaven
Knowledge
strategy
Knowledge
mapping
e-Launch
Relying on
website tool
only
Think Play
Learn Chat
Let’s think
ROI?
Return on
Investment
ROA?
Return on
Attention
ROE?
Return on
Energy
Attending a conference
Introverts Extraverts
We’re not equal at networking
Don’t
know who
you know
Know who
you know
Don’t
know who
you don’t
know
Know who
you don’t
know
The networking quadrant
- Conscious +
-Knowledge+
Conscious
networking
strengths
Conscious
networking
gaps
Unconscious
networking
strengths
Unconscious
networking
gaps
Don’t
know who
you know Know who
you know
Don’t
know who
you don’t
know
Know who
you don’t
know
Most of us network in the dark
- Conscious +
-Knowledge+
Unconscious
networking
strengths
Unconscious
networking
gaps
They don’t
know that
you know
They know
that you
know
They don’t
know that
you don’t
know
They know
that you
don’t
know
The knowledge quadrant
- Conscious +
-Knowledge+
Established
expertise
They won’t
bother you
Hidden gem
They bother
you for
nothing
They don’t
know that
you know They know
that you
know
They don’t
know that
you don’t
know
They know
that you
don’t know
Most of our knowledge and expertise is unknown
- Conscious +
-Knowledge+
Hidden gem
They bother
you for
nothing
Introverts Extraverts
How can we make networking easier for all?
Don’t know
who you
know
Know who
you know
Don’t know
who you
don’t know
Know who
you don’t
know
How can we forge links between participants and enable
effective networking?
- Conscious +
-Knowledge+
Conscious
networking
strengths
Conscious
networking
gaps
They don’t
know that
you know
They know
that you
know
They don’t
know that
you don’t
know They know
that you
don’t
know
How can we identity skills and knowledge expertise + gaps
among a group of people?
- Conscious +
-Knowledge+
Established
expertise
They won’t
bother you
How can we create a burst of energy during an event?
Message in a Bottle by Danone
Let’s play!
Act 1 – 1
Send your
messages in a
bottle
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
I need help! Attach your business card here
if you need help
I need help!
Lessons learnt from ‘I need help!’
Act 1 – 2
Send your buoys
for rescue
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
I need help! Attach your business card here
if you need help
Attach your business card here
if you can help
Attach your business card here
if you can help
Attach your business card here
if you can help
I can help :)
I can help!
Lessons learnt from ‘I can help!’
Act 1 – 3
Connect time!
Connect time
Lessons learnt from ‘Connect’
Let’s play
again!
We are all Seekers & Solvers
Act 2 – 1
Offer your
expertise
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
I have something to share! Attach your business card here
if you are happy to share your
knowledge or experience
Lessons learnt from ‘Offer your expertise’
Act 2 – 2
Raise your hand
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
I have something to share! Attach your business card here
if you are happy to share your
knowledge or experience
Attach your business card here
if you want more information
Attach your business card here
if you want more information
Attach your business card here
if you want more information
I’m interested :)
Lessons learnt from ‘Raise your hand’
Act 2 – 3
Connect time!
Let’s learn
Prepared Spontaneous
Message in a Bottle
Message in a bottle – Spontaneous
Launch PMI France Sud
Message in a bottle – Spontaneous
Launch PMI France Sud
• Activity evaluated 4.7 / 5 by participants
• « Positively surprised by the methodology»
Message in a bottle – Spontaneous version
Checklist
Min. # of participants
Space
Areas of knowledge
Posters, post-it, pens, blu
tack
Theme
Coffee, coffee, coffee
Confidence and faith
Dedicated time during an
event (min. 1h)
Process results
Feedback results
Intro
• 15 minutesShare your messages for help
• 15 minutesSend your buoys for rescue
• 30 minutesConnect
• 15 minutesOffer your expertise
• 15 minutesRaise your hand
• 30 minutesConnect
Close
Message in a bottle – Spontaneous version
Timing
Message in a bottle – Prepared
Launch R&I Community
Message in a bottle – Prepared
Launch R&I Community
Message in a bottle – Prepared version checklist
List of participants
Areas of knowledge
Receive messages for
help
Receive offers of
expertise
Theme
Review, print, stick up
Breaks + Connect time
Process results
Feedback results
Intro
• Before the event
• Printed on posters in your breakout area
Share your messages for
help + Offer your expertise
• During welcome + morning + lunch (?) breaks
Send your buoys for rescue
+ Raise your hand
• 30 minutes in agenda during lunch or afternoon
(depending on length + size of event)
Connect
Message in a bottle – Prepared version
Timing
Message in a bottle….
Connecting ‘seekers’ and ‘solvers’ in less than an hour
Swati
India
Pedro
Portugal
Allison
South
Africa
Javier
Spain
Guenther
Germany
Anders
Scandinavia
Caroline
Amadeus
Conny
Switzerland
Tarja
Finlan
d
Razvan
Romania
Benjamin
Amadeus
Stephen
Ireland
Yoav
Israel
Francisco
Spain
Moses
Kenya
Claudia
C&C
Enrico
Italy
Erwann
Amadeus
Olaf
Benelux
Markus
Austria
Phil
Amadeus
Christine
France
Sebastian
Argentina
Catherine
Benelux
Andre
Brazil
Ilene
Amadeus
Michele
Scandinavia
Matteo
Italy
Eric
Ivory C.
Elif
Turkey
Laure
Amadeus
Solver (or “giver”) Solver & SeekerSeeker (or “taker”)
A kick-off for identifying knowledge gaps , feeding a knowledge
plan and online forums
An effective way to identify experts and best practices
A tool to define your knowledge strategy
Let’s chat!
I E
Is Message in a Bottle making networking easier for all?
Don’t know
who you
know
Know who
you know
Don’t know
who you
don’t know
Know who
you don’t
know
Is it helping to forge links between participants and enable
effective networking?
- Conscious +
-Knowledge+
Conscious
networking
strengths
Conscious
networking
gaps
They don’t
know that
you know
They know
that you
know
They don’t
know that
you don’t
know They know
that you
don’t
know
Does it help in identifying skills and knowledge expertise +
gaps among a group of people?
- Conscious +
-Knowledge+
Established
expertise
They won’t
bother you
Did you have fun?
The ‘Message in a Bottle’ delivered against all these
expectations
Beyond…
Adopt?
Adapt?
Improve?
Share
back?
Message in a Bottle: how would you…
Message in a Bottle: they will adopt, adapt and share back
Keep in touch & share your lessons learned!
Alexandra Lederer
KM Consultant
L&D Specialist
alexandra.lederer@gmail.com
@alexalederer

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Message in a bottle - Experience it learn about it and use it for mapping your knowledge

  • 1. “Message in a Bottle” Experience it, learn about it, and use it for mapping your knowledge KM Australia 2013 Alexandra Lederer 25 July 2013, Sydney Australia
  • 2.  Alexandra has over 6 years experience as an internal Knowledge Management Consultant at Amadeus, and over 7 years in the learning and development area.  She has consulted within this large organisation to design knowledge management strategies and solutions, delivering uniformity across the business. Alexandra has a preference for a pragmatic approach and has designed and applied a number of tools that she is happy to share, including: knowledge mapping “Message in a Bottle”, “Best Practice Programme”, “Knowledge Cafés”, and “KM Measurement Framework”. She contributed to the pilot and adoption of Microsoft Sharepoint as a corporate collaborative platform but has always been keen to stress that “Sharepoint is just a tool” and that it takes more to make a successful community of practice.  In her current position as Learning & Development Specialist at Genea, Alexandra enjoys implementing an innovative learning framework that blends traditional training and knowledge management concepts. She enjoys sharing her experience and has been invited regularly to KM conferences in Paris and Australia and as a visiting professor in KM & Change Management for a French business school. Alexandra Lederer
  • 3. What if you could find a quick and easy tool to help you:  Identity skills and knowledge gaps among a group of people?  Forge links between participants and enable effective networking?  Identify subject matter experts as well as areas for expertise?  Create a burst of energy during an event? What if you mastered a tool that would then help you:  Design your knowledge management strategy?  Support the building of a community of practice?  Design the community’s activities, learning plan, FAQs and e-forum topics?  In this hands-on workshop you will be able to experience the “Message in a Bottle” tool designed by Danone and adopted/adapted later by Alexandra Lederer in multiple situations at Amadeus.  You will also receive valuable tips and tools to be able to run one of these activities yourselves in the future.  We will leverage our innovative minds to brainstorm about ways to further improve this knowledge mapping tool. Workshop description and objectives
  • 4.
  • 5. 10 KPIs that indicate the chances of success of a KM initiative Hell Heaven Knowledge strategy Knowledge mapping e-Launch Relying on website tool only
  • 9. Introverts Extraverts We’re not equal at networking
  • 10. Don’t know who you know Know who you know Don’t know who you don’t know Know who you don’t know The networking quadrant - Conscious + -Knowledge+ Conscious networking strengths Conscious networking gaps Unconscious networking strengths Unconscious networking gaps
  • 11. Don’t know who you know Know who you know Don’t know who you don’t know Know who you don’t know Most of us network in the dark - Conscious + -Knowledge+ Unconscious networking strengths Unconscious networking gaps
  • 12. They don’t know that you know They know that you know They don’t know that you don’t know They know that you don’t know The knowledge quadrant - Conscious + -Knowledge+ Established expertise They won’t bother you Hidden gem They bother you for nothing
  • 13. They don’t know that you know They know that you know They don’t know that you don’t know They know that you don’t know Most of our knowledge and expertise is unknown - Conscious + -Knowledge+ Hidden gem They bother you for nothing
  • 14. Introverts Extraverts How can we make networking easier for all?
  • 15. Don’t know who you know Know who you know Don’t know who you don’t know Know who you don’t know How can we forge links between participants and enable effective networking? - Conscious + -Knowledge+ Conscious networking strengths Conscious networking gaps
  • 16. They don’t know that you know They know that you know They don’t know that you don’t know They know that you don’t know How can we identity skills and knowledge expertise + gaps among a group of people? - Conscious + -Knowledge+ Established expertise They won’t bother you
  • 17. How can we create a burst of energy during an event?
  • 18. Message in a Bottle by Danone
  • 20. Act 1 – 1 Send your messages in a bottle
  • 23. Lessons learnt from ‘I need help!’
  • 24. Act 1 – 2 Send your buoys for rescue
  • 25. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ I need help! Attach your business card here if you need help Attach your business card here if you can help Attach your business card here if you can help Attach your business card here if you can help I can help :)
  • 27. Lessons learnt from ‘I can help!’
  • 28. Act 1 – 3 Connect time!
  • 30. Lessons learnt from ‘Connect’
  • 32. We are all Seekers & Solvers
  • 33. Act 2 – 1 Offer your expertise
  • 35. Lessons learnt from ‘Offer your expertise’
  • 36. Act 2 – 2 Raise your hand
  • 37. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ I have something to share! Attach your business card here if you are happy to share your knowledge or experience Attach your business card here if you want more information Attach your business card here if you want more information Attach your business card here if you want more information I’m interested :)
  • 38. Lessons learnt from ‘Raise your hand’
  • 39. Act 2 – 3 Connect time!
  • 42. Message in a bottle – Spontaneous Launch PMI France Sud
  • 43. Message in a bottle – Spontaneous Launch PMI France Sud • Activity evaluated 4.7 / 5 by participants • « Positively surprised by the methodology»
  • 44. Message in a bottle – Spontaneous version Checklist Min. # of participants Space Areas of knowledge Posters, post-it, pens, blu tack Theme Coffee, coffee, coffee Confidence and faith Dedicated time during an event (min. 1h) Process results Feedback results
  • 45. Intro • 15 minutesShare your messages for help • 15 minutesSend your buoys for rescue • 30 minutesConnect • 15 minutesOffer your expertise • 15 minutesRaise your hand • 30 minutesConnect Close Message in a bottle – Spontaneous version Timing
  • 46. Message in a bottle – Prepared Launch R&I Community
  • 47. Message in a bottle – Prepared Launch R&I Community
  • 48. Message in a bottle – Prepared version checklist List of participants Areas of knowledge Receive messages for help Receive offers of expertise Theme Review, print, stick up Breaks + Connect time Process results Feedback results
  • 49. Intro • Before the event • Printed on posters in your breakout area Share your messages for help + Offer your expertise • During welcome + morning + lunch (?) breaks Send your buoys for rescue + Raise your hand • 30 minutes in agenda during lunch or afternoon (depending on length + size of event) Connect Message in a bottle – Prepared version Timing
  • 50. Message in a bottle….
  • 51. Connecting ‘seekers’ and ‘solvers’ in less than an hour Swati India Pedro Portugal Allison South Africa Javier Spain Guenther Germany Anders Scandinavia Caroline Amadeus Conny Switzerland Tarja Finlan d Razvan Romania Benjamin Amadeus Stephen Ireland Yoav Israel Francisco Spain Moses Kenya Claudia C&C Enrico Italy Erwann Amadeus Olaf Benelux Markus Austria Phil Amadeus Christine France Sebastian Argentina Catherine Benelux Andre Brazil Ilene Amadeus Michele Scandinavia Matteo Italy Eric Ivory C. Elif Turkey Laure Amadeus Solver (or “giver”) Solver & SeekerSeeker (or “taker”)
  • 52. A kick-off for identifying knowledge gaps , feeding a knowledge plan and online forums
  • 53. An effective way to identify experts and best practices
  • 54. A tool to define your knowledge strategy
  • 56. I E Is Message in a Bottle making networking easier for all?
  • 57. Don’t know who you know Know who you know Don’t know who you don’t know Know who you don’t know Is it helping to forge links between participants and enable effective networking? - Conscious + -Knowledge+ Conscious networking strengths Conscious networking gaps
  • 58. They don’t know that you know They know that you know They don’t know that you don’t know They know that you don’t know Does it help in identifying skills and knowledge expertise + gaps among a group of people? - Conscious + -Knowledge+ Established expertise They won’t bother you
  • 59. Did you have fun?
  • 60. The ‘Message in a Bottle’ delivered against all these expectations
  • 63. Message in a Bottle: they will adopt, adapt and share back
  • 64. Keep in touch & share your lessons learned! Alexandra Lederer KM Consultant L&D Specialist alexandra.lederer@gmail.com @alexalederer