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Marketing Digital: Treinamento Prático Marketing Digital

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Treinamento de Marketing Digital

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Marketing Digital: Treinamento Prático Marketing Digital

  1. 1. Treinamento Marketing Digital
  2. 2. MÓDULO I
  3. 3. Planejamento de Marketing Digital
  4. 4. Perfil do Consumidor Online
  5. 5. PRINCIPAIS INSIGHTS DO RELATÓRIO 2013 BRAZIL DIGITAL FUTURE IN FOCUS A audiência da internet no Brasil continua relativamente jovem, com 18% DOS USUÁRIOS COM IDADES ENTRE 18 A 24 ANOS – E 30% ENTRE 25 A 34 ANOS. Fonte: comScore Media Metrix Consumidores no Brasil passam mais de 27 HORAS POR MÊS ONLINE em seus computadores, representando a média mais alta do envolvimento de todos os 8 mercados latino-americanos analisados. Fonte: comScore Media Metrix HORAS ONLINE 18% 30% 18 – 24 anos 25 – 34 anos AUDIÊNCIA JOVEM
  6. 6. Sites de Redes Sociais capturam a maior porcentagem do tempo do CONSUMIDORES NO BRASIL COM 36%. Acessos ao Facebook correspondem a 93% do tempo online. Fonte: comScore Media Metrix A publicidade online está em ascensão 789 BILHÕES DE IMPRESSÕES DE ANÚNCIOS DE DISPLAY entregues durante 2012. Fonte: comScore Ad Metrix Visualizações de páginas em DISPOSITIVOS MÓVEIS bateram um recorde, com quase 6%. Fonte: comScore Device Essentials REDES SOCIAIS DISPOSITIVOS MOBILE PUBLICIDADE ONLINE
  7. 7. Análise de Mercado
  8. 8. Mix de Marketing Digital Landing pages
  9. 9. Estratégia de Marketing Digital Landing pages
  10. 10. Composição de Planejamento Digital
  11. 11. Vamos Praticar?!
  12. 12. O Plano Planejamento Wyda Embalagens Metodologia: 8Ps Target B2B: Restaurantes industriais, Supermercados, atacadistas, revendedores e representantes. Objetivo: Aumentar o share através da web e digitalizar processos comerciais e de marketing. 1- Pesquisa Ao fazer uma busca no Google foi percebido que há uma média de 1.160.000 citações. Ao fazer uma análise de buscas orgânicas, foi percebido que há poucas urls indexadas por falta de manutenção de conteúdo. As palavras chave do negócio da Wyda custam em média acima de R$4,00 CPC.
  13. 13. 2- Planejamento (Estratégia) Cauda Longa: Nossa estratégia será de encontrar pessoas de departamentos nichos dentro de mercado existentes. Vamos fazer anúncios especifícos (adwords) afim de identificarmos possíveis comportamentos dos usuários em tempo real. 3- Produção 2a. tela e 3a. tela Vamos produzir 02 hotsites com conteúdos diferentes: Supermercardo: www.wyda.com.br/supermercados (hotsite) Industrial: www.wyda.com.br/industrial (hotsite) Landing page: Entrega 24horas: www.wyda.com.br/entrega-rapida
  14. 14. 4- Promoção a) Paga: Investiremos R$40.000 mês em links patrocinados Google + displays + Linkedin ads b) Orgânica: Devemos aplicar o código SEO na home e páginas internas da seguinte forma: <TITLE>Embalagens de Alumínio | Wyda Embalagens</TITLE> <META NAME="DESCRIPTION" CONTENT="Somos fabricantes de embalagens de alumínio para o segmento supermercado e industrial. Fornecemos para todo território nacional."> <META NAME="ABSTRACT" CONTENT="Somos fabricantes de embalagens de alumínio."> <META NAME="KEYWORDS" CONTENT="embalagens de alumínio, embalagens de aluminio, fabricante de embalagem , fabrica de embalagem de alumínio"> <META NAME="ROBOT" CONTENT="All"> <META NAME="RATING" CONTENT="general">
  15. 15. 4- Promoção c) Gerar backlinks espontâneos. d) Enviar email marketing seguindo as regras: - qualificação de mailing + call action - definir ferramenta de disparo (Locaweb ou Mailchimp) - definir mensagem e conteúdo - métricas.
  16. 16. 5- Propagação a) Montar um plano de Facebook b) Promover a page de acordo com os formatos oferecidos pelo Facebook ads: - promover página - promover histórias (geral) - promover histórias direcionadas - promover aplicativo mobile - promover site c) Avaliação das métricas
  17. 17. 6- Personalização a) Enviar email mkt com os temas: Institucional Novidades Promocional Curiosidades b) Chat + Blap + Suporte 7- Publicação Desenvolver cronograma para publicação do site Definir hospedagem profissional Publicar plataformas de pós clique 03 dias antes do início das divulgações pagas. 8- Precisão Aplicar Google Analytics nas páginas do site
  18. 18. MÓDULO II
  19. 19. Demanda: Publicidade Online
  20. 20. SEO: Otimização de Sites para Ferramentas de Busca
  21. 21. Links Patrocinados
  22. 22. E-Mail Marketing
  23. 23. Comparadores de Preço
  24. 24. Leilões
  25. 25. Redes Sociais
  26. 26. Mobile
  27. 27. Guias Online
  28. 28. Classificados Online
  29. 29. Programas de Afiliados
  30. 30. Vamos Praticar?!
  31. 31. MÓDULO III
  32. 32. Conversão: Conceitos de Usabilidade
  33. 33. Landing Pages
  34. 34. Atendimento Online
  35. 35. Social Commerces
  36. 36. Promoções Online
  37. 37. Vamos Praticar?!
  38. 38. MÓDULO IV
  39. 39. Relacionamento E-mail Marketing
  40. 40. SAC Online
  41. 41. Suporte
  42. 42. Fóruns
  43. 43. Eventos
  44. 44. Redes Sociais
  45. 45. Vamos Praticar?!
  46. 46. MÓDULO V
  47. 47. Controle: Conceitos de Web Analytics
  48. 48. Social Analytics
  49. 49. Principais Ferramentas do Mercado Digital
  50. 50. Como Instalar Google Analytics
  51. 51. Como Configurar Metas e Funis
  52. 52. Vamos Praticar?!

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