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Snowplow NYC
Meetup #2
Huge thanks to Canary for
hosting us!
Running order for this evening
• Alex Dean (me) with a quick introduction to our new
product, Sauna
• Tiernan Kennedy on C...
Introducing Sauna, a decisioning and response
platform from Snowplow
• Snowplow lets you track and capture events across a...
Sauna lets you turn your customer insights into
actions in different marketing channels
At launch Sauna supports Optimizely and
SendGrid, with more integrations on the way
Launch integrations Coming soon Roadma...
The open-source
architecture has been
designed to make it
easy to add extra
integrations
• Sauna is an open-source (Apache 2.0 License) project:
https://github.com/snowplow/sauna
• Let us know which integrations...
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Snowplow New York City Meetup #2

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My introduction slides to Snowplow's second New York meetup (http://www.meetup.com/Snowplow-Analytics-New-York/events/231907418/), plus a brief introduction to Sauna, our new open source decisioning and response platform.

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Snowplow New York City Meetup #2

  1. 1. Snowplow NYC Meetup #2
  2. 2. Huge thanks to Canary for hosting us!
  3. 3. Running order for this evening • Alex Dean (me) with a quick introduction to our new product, Sauna • Tiernan Kennedy on Canary’s reasons for moving to Snowplow and their interesting use case • Lincoln Ritter and Stevie Clifton with a conversation on Snowplow • Christophe Bogaert talking about event data modeling with Snowplow
  4. 4. Introducing Sauna, a decisioning and response platform from Snowplow • Snowplow lets you track and capture events across all your different channels, in granular detail, in a data warehouse, so you can build intelligence on that data • Because you have your own event-level data in your own data warehouse, you can then plug in any analytics tool to build insight and intelligence on that data • Once you build intelligence on that granular data, you’ll want to act on it • This means pushing the output of that intelligence to platforms and channels that you engage with your users through, e.g. pushing “user A belongs to segment S” into Salesforce and into MailChimp
  5. 5. Sauna lets you turn your customer insights into actions in different marketing channels
  6. 6. At launch Sauna supports Optimizely and SendGrid, with more integrations on the way Launch integrations Coming soon Roadmap Sauna Realtime
  7. 7. The open-source architecture has been designed to make it easy to add extra integrations
  8. 8. • Sauna is an open-source (Apache 2.0 License) project: https://github.com/snowplow/sauna • Let us know which integrations you’d like us to add next! • And sign up to our newsletter to keep up to date with our roadmap: http://eepurl.com/b0yEgz Give Sauna a try

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