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Evolving to Meet Student Social Media Expectations Alexander B. Craghead February 13, 2012
Intro to SM Class <ul><li>•  Originated 2009 </li></ul><ul><li>•  Twice a year </li></ul><ul><li>•  3-4 Weeks Online </li>...
Lessons Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Imag...
Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Imag...
Addressing Privacy <ul><li>•  Membership Optional? </li></ul><ul><li>•  Paging John/Jane Doe </li></ul><ul><li>•  Break pr...
Perception Barriers & Value Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 + ...
Platform-Centric = Losing Battle Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 20...
Need Goals/Values, Not Hammers Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
Addressing Value <ul><li>•  Focus on problem solving not platforms </li></ul><ul><li>•  Forced “solutions” = bad motivatio...
Adapting to Students Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
Old Student Motivation <ul><li>What is Social Media and why should I use it? </li></ul><ul><li>Underlying Motive: Curiosit...
New Student Motivation <ul><li>How do I better use Social Media to do X? </li></ul><ul><li>Underlying Motive: Skill Develo...
Curriculum Adjustments <ul><li>•  Students want practical applications NOW </li></ul><ul><li>•  Community dynamics = more ...
CCM 376E Intermediate Social Media Alexander B. Craghead & Joanne McCall Spring 2012 Term | April 2-June 9, 2012 More Info...
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Evolving to Meet Student Social Media Expectations

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A presentation to Marylhurst University

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Evolving to Meet Student Social Media Expectations

  1. 1. Evolving to Meet Student Social Media Expectations Alexander B. Craghead February 13, 2012
  2. 2. Intro to SM Class <ul><li>• Originated 2009 </li></ul><ul><li>• Twice a year </li></ul><ul><li>• 3-4 Weeks Online </li></ul>Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  3. 3. Lessons Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  4. 4. Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Image: Flickr user peregrinari, used under Creative Commons license
  5. 5. Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Image: Flickr user TomFlemming, used under Creative Commons license
  6. 6. Addressing Privacy <ul><li>• Membership Optional? </li></ul><ul><li>• Paging John/Jane Doe </li></ul><ul><li>• Break preconceptions that lead to bad choices </li></ul>Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  7. 7. Perception Barriers & Value Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 + = Images: Flickr users david_shankbone, markfbennet, both used under Creative Commons license
  8. 8. Platform-Centric = Losing Battle Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 > Image: Flickr user alancleaver_2000, used under Creative Commons license
  9. 9. Need Goals/Values, Not Hammers Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  10. 10. Addressing Value <ul><li>• Focus on problem solving not platforms </li></ul><ul><li>• Forced “solutions” = bad motivation </li></ul>Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  11. 11. Adapting to Students Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  12. 12. Old Student Motivation <ul><li>What is Social Media and why should I use it? </li></ul><ul><li>Underlying Motive: Curiosity/Fear </li></ul>Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  13. 13. New Student Motivation <ul><li>How do I better use Social Media to do X? </li></ul><ul><li>Underlying Motive: Skill Development </li></ul>Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  14. 14. Curriculum Adjustments <ul><li>• Students want practical applications NOW </li></ul><ul><li>• Community dynamics = more time </li></ul><ul><li>• No more orphan projects </li></ul>Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  15. 15. CCM 376E Intermediate Social Media Alexander B. Craghead & Joanne McCall Spring 2012 Term | April 2-June 9, 2012 More Info: [email_address]

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