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Netcamp Presentation December 2008

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The Internet Industry in Romania 2008

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Netcamp Presentation December 2008

  1. 1. Romania: (d)in directia Web 1.0 Netcamp 2008 Alexandre Almajeanu
  2. 2. 0.8 < Internet Ro ≤ 1.0 <ul><li>Piata on-line advertising </li></ul><ul><li>Players : cine sunt publisherii ? </li></ul><ul><li>Paris vs. Micul Paris </li></ul><ul><li>Proiecte : cine finanteaza ? </li></ul><ul><li>Probleme :( </li></ul><ul><li>Solutii :) </li></ul><ul><li>Antrepre… ce ? Antreprenor ? </li></ul>
  3. 3. Piata RO de on-line advertising <ul><li>Mica, fragmentata </li></ul><ul><li>Cerere din ce in ce mai mare - audienta & clienti </li></ul><ul><li>Putini jucatori </li></ul><ul><li>2008 </li></ul><ul><li>2009 </li></ul><ul><li>201 0 </li></ul>Online: 3% (15M€) - TV: 85% Online: 6% (30M€) - TV: 80% Online: 12% (72M€)- TV 75% Overall: 500 mil euro 500 mil euro 600 mil euro
  4. 4. Players : cine sunt publisherii ? <ul><li>85-90% jucatori : companii media & regii </li></ul><ul><li>Putini jucatori independenti </li></ul><ul><li>Companii media > Publishing, model: ad-based </li></ul><ul><li>Agentii brokeraj > Me-too assets, 1.0, model: comision </li></ul><ul><li>Independenti > Me-too assets, model: ad-based, servicii (foarte putin) </li></ul>
  5. 5. Numar de utilizatori Internet
  6. 6. Paris vs. Micul Paris <ul><li>Rata penetrare internet asemanatoare, circa 55% </li></ul><ul><li>Piata publicitate on-line Franta : 2 miliarde € </li></ul><ul><li>Franta : 36 milioane utilizatori / Romania 12 milioane utilizatori </li></ul><ul><li>PIB locuitor : Franta 21.600€ / Romania 5.500€ </li></ul><ul><li>Regula de 3 simpla </li></ul><ul><li>Piata e-publicitate in Ro ar trebui sa fie in jur de 150 Milioane € </li></ul>
  7. 7. Proiecte : cine finanteaza ? <ul><li>INVESTITII - Angel Funding & antreprenori: </li></ul><ul><ul><li>2-3 M€ in ultimii ani pentru proiecte independente putine </li></ul></ul><ul><ul><li>Premise: nevoile utilizatorilor, nise </li></ul></ul><ul><li>INVESTITII - Companii Media </li></ul><ul><ul><li>Majoritatea banilor din piata - MPI din 2006, grupul RC din 2008, Intact din 2009 (la nivel declarativ :-) </li></ul></ul><ul><ul><li>Premise: migrat continut din offline in online </li></ul></ul><ul><li>INVESTITII - VC MONEY (Tiger,…) </li></ul><ul><ul><li>pl ay strategic regional in lideri de piata cu model SERVICII (ex: jobs on-line) </li></ul></ul><ul><li>INVESTITII - ANTREPRENORI (sau FOOLS) </li></ul><ul><ul><li>clone; co py-cat; siteuri FARA business-model sau perspective in viitor de monetizare </li></ul></ul><ul><ul><li>FAPT: focus minim spre nevoile consumatorilor (idee vs. oportunitate) </li></ul></ul>
  8. 8. Probleme <ul><li>Poor management skills </li></ul><ul><li>Not focus on 1 business </li></ul><ul><li>Lipsa de oameni </li></ul><ul><li>Practici “locale” (spam, continut furat, furat pe SEO, coruptie, pardon comision, lipsa de transparenta vizavi de clienti, no respect vizavi de marci etc…) </li></ul><ul><li>Proiecte copy-cat care nu iau in considerare nevoile utilizatorilor -> lipsa inovatie </li></ul><ul><li>lipsa educatie clienti </li></ul><ul><li>Lipsa educatie utilizatori Internet </li></ul><ul><li>Lipsa de know how </li></ul><ul><li>Prea putini jucatori independenti </li></ul><ul><li>Plata de plata on-line in cvasi monopol (e-comert) </li></ul>
  9. 9. Solutii :-) <ul><li>Focus on 1 business </li></ul><ul><li>Lipsa de oameni : criza va schimba lucrurile </li></ul><ul><li>Practici “locale” :spam, continut furat, furat pe SEO, coruptie (pardon, comision), lipsa de transparenta vizavi de clienti, no respect vizavi de marci, > No Coment </li></ul><ul><li>Inovatie focused pe nevoile utilizatorilor, nu pe poezia Web2.0 </li></ul><ul><li>Training spre clienti </li></ul><ul><li>Vestea buna: loc mare pe piata :-) </li></ul>
  10. 10. The Entrepreneur: A Special Species? <ul><li>What does the successful high-tech entrepreneur look like? </li></ul><ul><ul><li>Integrity </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Impatient; bias toward action (with analysis). </li></ul></ul><ul><ul><li>Quick clock speed </li></ul></ul><ul><ul><li>Modest ego . Seeks and accepts coaching. Recognizes, and hires to overcome weaknesses. </li></ul></ul><ul><ul><li>Willing to be different, but knows it (not oblivious). </li></ul></ul><ul><ul><li>Pragmatic; willing to compromise (in order to move forward). </li></ul></ul><ul><ul><li>Rejoices in others’ victories (no petty jealousy). </li></ul></ul><ul><ul><li>Driven to solve a valuable problem for customers (not driven by money or technology). </li></ul></ul><ul><ul><li>Able to attract world class talent. </li></ul></ul>Special thanks to John Wirth @ HILD
  11. 11. Multumesc Contact : netcampro@almajeanu.com Credit & thanks : Mihaela B., Dragos N.

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