Usability Presentation


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Designing a usable website.

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Usability Presentation

  1. 1. Deltak edu- Proprietary & Confidentialh<br />1<br />Web Design for UsabilityBrandon Steele – Sr. Marketing Manager<br />
  2. 2. The 7 Secrets of Highly Unsuccessful Websites<br />Place familiar elements in unfamiliar places<br />Make it hard to navigate<br />Remove points of reference<br />Clutter is your friend<br />Colors should be few – preferably just white<br />Dispense with calls-to-action or obscure them<br />Make the content hard to read and hard to find<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />2<br />
  3. 3. <ul><li>“Usability is the measure of the quality of a user’s experience when interacting with a product or system...” –
  4. 4. “Usability is the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.” – ISO
  5. 5. “Usability is a quality attribute that assesses how easy user interfaces are to use.” Jakob Nielsen, Ph.D. </li></ul>8/10/2009<br />Deltak edu- Proprietary & Confidential<br />3<br />What is Usability Anyway?<br />
  6. 6. A Usable Usability Definition<br />Usability means that people who use the website can do so quickly and easily to accomplish their task(s).<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />4<br />
  7. 7. “If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website&apos;s information is hard to read or doesn&apos;t answer users&apos; key questions, they leave. […] There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty.” -- Nielsen<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />5<br />Why is Usability Important?<br />
  8. 8. High bounce rates<br />Low conversion rates<br />Poor keyword rankings<br />Low traffic <br />Few SEO leads<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />6<br />And Where Does all This “Leaving” get us?<br />
  9. 9. How Do We Avoid This User Experience?<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />7<br />
  10. 10. 8/10/2009<br />Deltak edu- Proprietary & Confidential<br />8<br />General Usability Checklist<br />Can you tell where you are in the site? <br />Can you tell where you can go in the site? <br />Is there a reasonable number of navigation choices?<br />Is there a link back to the home page?<br />Do links make sense when read out of context?<br />Does the site have a consistent &quot;look-&-feel&quot;?<br />Is the layout uncluttered? <br />Is there good color contrast?<br />Is important content close to the top of the page?<br />Are key concepts emphasized?<br />Is text broken up for easy scanning using headlines, bullets, lists and frequent paragraph breaks?<br />Is language used in a way that is familiar to and comfortable for its readers?<br />
  11. 11. 8/10/2009<br />Deltak edu- Proprietary & Confidential<br />9<br />Example 1<br />
  12. 12. 8/10/2009<br />Deltak edu- Proprietary & Confidential<br />10<br />The Inner Page<br />
  13. 13. Example 2 <br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />11<br />
  14. 14. The Inner Page<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />12<br />
  15. 15. Thank You…. <br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />13<br />Questions?<br />
  16. 16. And Peter Drucker Says<br />“This is the part on Sprockets where we dance…”<br />8/10/2009<br />Deltak edu- Proprietary & Confidential<br />14<br />