Iv'2012 brand map


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Apresentação do artigo 'Brandmap: an Information Visualization Platform for Brand Association in Blogosphere' no IV'2012, Montpellier, França.

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Iv'2012 brand map

  1. 1. Brandmap: an Information Visualization Platform forBrand Association in BlogosphereAmadeu Sá de Campos Filho, JairsonVitorino, Fred Freitas, Alex SandroGomes
  2. 2. Introduction
  3. 3. Brand Monitoring in the Blogosphere
  4. 4. Brand Monitoring in the Blogosphere blog blog Blog
  5. 5. Technological Background
  6. 6. Brandmap: the Visualization Platform
  7. 7. Brandmap: the Visualization PlatformUniverse Metaphor Clustering Algorithms 1d freq (var) Variables: 1. Color 2. Size 3. Distance 4. Form
  8. 8. Brandmap: the Visualization Platform Technique to calculate the terms angle based on the Dendogram techniques
  9. 9. Method: a Case Study Company W launched smartphone X Company Z launched smartphone Y – They were very similar Company W made use of a campaign attacking the weaknesses of Y Data collect: BuzzMonitor®, from January to September 2010 (in Portuguese) Data analysis: 1. pre-processing (terms), 2. classification (colors), 3. BrandMap (location)
  10. 10. Brandmap: a Case StudySmarthphone Y
  11. 11. Brandmap: a Case StudySmarthphone X
  12. 12. Contributions The innovative software platform. The results of this platform for clients. The results of this platform for companies supporting market analysis. The platform can be used to investigate word-of- mouth communication in different areas.
  13. 13. Future (actual) work To evaluate these visualization usability. To include interaction style including direct manipulation and navigation. To apply in different contexts as in learning management systems and educational social software (REDU). To develop a new 3D information visualization techniques.
  14. 14. Future (actual) work
  15. 15. Acknowledgment This work is licensed under the Creative Commons Attribution-NonCommercial- NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc- nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.