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Genting won the prestigious Marketing Society Gold Award for CRM in 2011.
The CRM / marketing software we developed for Genting is now available to other gaming operators for the first time, and I wanted to see if your organization or indeed any your contacts are interested in principle in adopting this software.
Please feel free to send me some times / dates that are convenient for you for an initial discussion of the specific marketing challenges you are facing, as the exact software platform we created for Genting (at huge expense of Time / $) is not only proven, it is now perfected, and it is for the first time available to other operators under the brand name of \'Afinium\'. Within 2 years of adoption, Genting achieved (both on-line and in their land-based assets):
-Increase in new player repeat visits by 53% -Increase Lapsed Customer Re-activation by over 30% resulting in over 100% ROI -Up-Sell to Active Players generating over 30% incremental revenue and 60% ROI
Following in Genting’s footsteps and adopting the same platform they use, software endorsed by numerous industry awards (http://www.afinium.com/Awards.aspx), means you will avoid incurring massive costs and time in re-inventing the wheel, would be riding on the shoulders of giants and using a proven platform customized to our Industry’s marketing needs.