Social Media Club of South
Florida Established September 2008 - Over 2,500 members - Monthly meetups average 100 participants - Expand media literacy - Share lessons learned - Adopt industry standards - Promote ethical practices http://facebook.com/groups/SMCSF
from Traditional Media ... ...
to Social MediaInstitutional Mediation Distributed Mediation • Editing Process • Self-editing • Publishing Process • Updating, Sharing, Participating • Time and Space Constraints • No Deadlines or Space Limitations • Professionals with Degrees • Amateurs with Time Broadcasting Engaging Communities TV Social Networks Podcasts Print My Blog Radio Forums Wikis Individual Consumption Social Consumption
... Are you listening? What
are people discussing? Who’s doing the talking? Is the content accurate? What are they passionate about? Can you identify relationships and communities? Are they meeting up in the real world?
Establish outposts on social networks
Think of it this way. If you are a ﬁsherman you would not ﬁsh for the trophy catch in stagnated water. You would need to go to where there is fresh water. Thats where the ﬁsh are.
Content and connection strategies✤ Find
your core and connect✤ Ask big questions✤ Open the side door: “The Making Of” & “B-Roll”✤ It’s about your constituents, not you: provide support✤ People love a good story✤ Use outside voices: videos and interviews✤ Be real and be yourself
Hiring someone or an agency?✤
Understand demographics✤ Create a centralized platform✤ Research the social presence✤ Research work and brand examples✤ Find the agency’s employees on Twitter✤ Search, don’t just screen✤ Build trust✤ Allocate time
We can leverage social media
to buildreal bridges between communities, by:✤ Engaging people around topics of interest and encouraging them to collaborate and to develop communities✤ Empowering people to use technologies to assist in improving their lives✤ Open sharing of experiences, information and knowledge✤ Developing cultures of transparency, inclusiveness, and innovation✤ Localisation: local content creation, local resource distribution, local awareness development, local knowledge transfer, local solution development
Photo Credits - Creative Commons✦
Swami http://www.ﬂickr.com/photos/boskizzi/12103933/✦ Marketing mix http://www.ﬂickr.com/photos/luc/1824234195/✦ Birsay cow http://www.ﬂickr.com/photos/jamesm/1074197357/✦ Country living http://www.ﬂickr.com/photos/sentrawoods/3473586209/✦ puppy http://www.ﬂickr.com/photos/klapow/39693385/✦ garﬁeld http://www.ﬂickr.com/photos/pasma/580401331/✦ 70 years of Spam http://www.ﬂickr.com/photos/dok1/2607573904/✦ dinner conversation http://www.ﬂickr.com/photos/88543347@N00/80462964/✦ talk to the hand http://www.ﬂickr.com/photos/99757245@N00/2652563248✦ child http://www.ﬂickr.com/photos/40732566596@N01/109538354/✦ hungry ﬁsh http://www.ﬂickr.com/photos/75269757@N00/727422407✦ seti http://www.ﬂickr.com/photos/49457106@N00/280789933/✦ attention http://www.ﬂickr.com/photos/69148125@N00/326386880/✦ community manager http://www.ﬂickr.com/photos/celesteh/397931208/✦ volume http://www.ﬂickr.com/photos/john/10196037/✦ india water http://www.ﬂickr.com/photos/t4deux/3442829950/✦ pickup game - basketball http://www.ﬂickr.com/photos/robinzeggs/141674593✦ jellybeans http://www.ﬂickr.com/photos/jspad/450848498/✦ Any omissions in attribution are unintentional and will be ﬁxed if and when they’re pointed out