“ Social Networking and Communities of Practice to Develop Learning Nuggets ” How will you solve your learning challenges?...
In the next hour the learning challenge will be…
Social Media Revolution - Video
Is this the new world? The Social Effect
Probably it is just a new form of doing business. The Social Effect
You’re probably thinking: it’s just a bunch of new applications!!! The Social Effect
How can we be part of this new ERA?  (Web 2.0 - 3.0) This is more than just a set of new tools or a technological shift… T...
The Adoption Curve
The Adoption Curve Social Networks are for everybody
How fast is happening?
How fast is happening? <ul><li>What are we doing? </li></ul><ul><li>What can you start using right now and for what? </li>...
<ul><li>According to a recent study by  Burson-Marsteller , “ Twitter is the social media platform of choice  among the Fo...
Fortune 100 Companies – Social Media <ul><li>79% of the Fortune 100 are present and listening, using at least of one of th...
Fortune 100 Companies – Social Media
<ul><li>Analyze the SOCIAL effect more than the DIGITAL shift to understand how the Organizations are responding to this p...
The Cultural Shift What  are  we  doing?
Based on a  presentation  by David Gurteen. KM 3.0 is about having knowledge that we can  use  rather than collecting and ...
Source: http://www.slideshare.net/akarrer/elearning-20-ispi-los-angeles eLearning 2.0 is also about the delivery and/or ma...
Source: http://www.21stcenturyschools.com/20th_vs_21st_Century_Classroom.htm Learner 1.0 vs 2.0 Texbook-driven Focus on me...
Social Media & KM Convergence Personal / Group Interests Business Objectives CoPs Social Media Make it Converge Socialize ...
CoP vs Social Media  (Engagement, Effort & K) What can we learn from each other? Mid-Low level CoPs Social Media Natural E...
Stages of Development of CoP
Types of Social Media According to Kaplan and Haenlein there are six different types of social media:  Collaborative Proje...
Social Media to boost CoPs Multiple combinations are possible.
Social Media for Learning Multiple combinations are possible.
Social Media ROI Basically it is measure how social media can influence behaviors and exchange of experience & knowledge o...
Social Media for KM http://apps.asterisq.com/mentionmap/#
Patterns of contribution
Patterns of contribution Work with your potential  multiplier agents  to reactivate their followers and put in place a pra...
With all that in mind,  how can we use social networks  to develop learning nuggets?... and  what is the benefit ? Social ...
Design & Development – Traditional vs SM
Push & Pull Methods <ul><li>Push Method </li></ul><ul><li>In this approach, you influence the conversations / interactions...
Design & Development – Using Google
New Approaches & Social Networking <ul><li>New approaches are emerging as well as new way to design content (i.e. Informal...
Are you ready to be social?
Social Media Party Let’s start the Social Media Party now!!! Social Media Party 1.  Invite some friends to start the socia...
Social Media Party <ul><ul><li>1. Invite some friends to start the social and viral effect. </li></ul></ul><ul><ul><ul><li...
Social Media Party <ul><ul><li>2. Prepare your beverages  (not too many) </li></ul></ul><ul><ul><ul><li>Define the organiz...
Social Media Party <ul><ul><li>3. Have fun and enjoy!!! </li></ul></ul><ul><ul><ul><li>Keep researching and experimenting....
Social Media Party <ul><ul><li>4. Celebrate. </li></ul></ul><ul><ul><ul><li>Tell others the story and invite them to be pa...
Social Media Party <ul><ul><li>5. Do it again </li></ul></ul><ul><ul><ul><li>Ask for feedback. </li></ul></ul></ul><ul><ul...
Final Thoughts <ul><li>Manage expectations </li></ul><ul><li>Social media will often disrupt the usual way of doing things...
Resources to Explore <ul><ul><li>Tools : </li></ul></ul><ul><ul><li>Books : </li></ul></ul><ul><ul><ul><li>The Mobile Lear...
Keep in mind Social learning requires a culture of experimentation 1   (Michael E. Echols)
More tools <ul><li>Communication </li></ul><ul><ul><li>Blogs :  Blogger ,  ExpressionEngine ,  LiveJournal ,  Open Diary ,...
More tools <ul><li>Reviews and opinions </li></ul><ul><ul><li>Product reviews :  epinions.com ,  MouthShut.com </li></ul><...
Thank you!!! Roberto Villalvazo email: [email_address]
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Social Networking and Communities of Practice to Develop Learning Nuggets

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eLearning Guild presentation. Orlando, March 2011

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Social Networking and Communities of Practice to Develop Learning Nuggets

  1. 1. “ Social Networking and Communities of Practice to Develop Learning Nuggets ” How will you solve your learning challenges? Roberto Villalvazo, MBA [email_address] Orlando, FL - March, 2011
  2. 2. In the next hour the learning challenge will be…
  3. 3. Social Media Revolution - Video
  4. 4. Is this the new world? The Social Effect
  5. 5. Probably it is just a new form of doing business. The Social Effect
  6. 6. You’re probably thinking: it’s just a bunch of new applications!!! The Social Effect
  7. 7. How can we be part of this new ERA? (Web 2.0 - 3.0) This is more than just a set of new tools or a technological shift… This is Social!!!
  8. 8. The Adoption Curve
  9. 9. The Adoption Curve Social Networks are for everybody
  10. 10. How fast is happening?
  11. 11. How fast is happening? <ul><li>What are we doing? </li></ul><ul><li>What can you start using right now and for what? </li></ul><ul><li>How will you solve your learning challenges? </li></ul>
  12. 12. <ul><li>According to a recent study by Burson-Marsteller , “ Twitter is the social media platform of choice among the Fortune Global 100.“ between blogging, posting to YouTube, updating Facebook, and tweeting, the companies seem, by and large, to be most active via Twitter. </li></ul><ul><li>Eighty-two percent of the Fortune 100 companies tweet on a weekly basis, posting an average of 27 tweets a week. </li></ul>Fortune 100 Companies – Social Media
  13. 13. Fortune 100 Companies – Social Media <ul><li>79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers . </li></ul><ul><li>20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs) </li></ul><ul><li>50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month. </li></ul><ul><li>Other examples: </li></ul><ul><li>OECD </li></ul>
  14. 14. Fortune 100 Companies – Social Media
  15. 15. <ul><li>Analyze the SOCIAL effect more than the DIGITAL shift to understand how the Organizations are responding to this phenomenon: </li></ul><ul><ul><li>Understanding how our people learn today. (people) </li></ul></ul><ul><ul><li>Adopting technology having in mind that it’s only an enabler. (technology) </li></ul></ul><ul><ul><li>Aligning KM, Learning & Communication strategies. (processes) </li></ul></ul>How will you solve your learning challenges?
  16. 16. The Cultural Shift What are we doing?
  17. 17. Based on a presentation by David Gurteen. KM 3.0 is about having knowledge that we can use rather than collecting and sharing as much as possible. Moving from KM 1.0 to 3.0
  18. 18. Source: http://www.slideshare.net/akarrer/elearning-20-ispi-los-angeles eLearning 2.0 is also about the delivery and/or making accessible the knowledge where it can be used, by who wants to immediately use it at anytime and everywhere. (Informal Learning approach occurs here) Moving from eLearning 1.0, 1.3 to 2.0
  19. 19. Source: http://www.21stcenturyschools.com/20th_vs_21st_Century_Classroom.htm Learner 1.0 vs 2.0 Texbook-driven Focus on memorization Time-Based Enphasis on Knowledge, Comprehension & Application Passive learning Isolation Teacher-centered No student freedom Lack of trust - Punishment Fragmentes curriculum Instructor is a judge, no one else sees student work Pre-defined curricula Low Diversity level Reading, Writing and Math Factory model Driven by standardized testing mania 20 th Century Learning approach (Learner 1.0 – Traditional Learner) 21 st Century Learning approach (Learner 2.0 – Digital Learner) Research-driven Focus on personal interests Outcome-Based Enphasis on Synthesis, Analysis & Evaluation Active learning Global Collaboration Student-centered Student freedom High levels of trust – Respect & Motivation Integrated and interdisciplinary curriculum Self, Peer & other assessments Curricula is connected to students’ interests, experiences, talent & context High Diversity level Align to living & working in a globalized world 21 st century model – Route 21 Driven by exploration, and creativity
  20. 20. Social Media & KM Convergence Personal / Group Interests Business Objectives CoPs Social Media Make it Converge Socialize (Engagement & Sustainable) Work Environment (Return social in to the Corporate Context)
  21. 21. CoP vs Social Media (Engagement, Effort & K) What can we learn from each other? Mid-Low level CoPs Social Media Natural Engagement (across the time) Effort to sustain (across the time) Knowledge & Quality High-Mid level Mid-High level Low-Mid level High level Low level
  22. 22. Stages of Development of CoP
  23. 23. Types of Social Media According to Kaplan and Haenlein there are six different types of social media: Collaborative Projects Blogs and Microblogs Content Communities Social Networking Sites Virtual Games & Simulations Virtual Communities
  24. 24. Social Media to boost CoPs Multiple combinations are possible.
  25. 25. Social Media for Learning Multiple combinations are possible.
  26. 26. Social Media ROI Basically it is measure how social media can influence behaviors and exchange of experience & knowledge of the people to produce business results.
  27. 27. Social Media for KM http://apps.asterisq.com/mentionmap/#
  28. 28. Patterns of contribution
  29. 29. Patterns of contribution Work with your potential multiplier agents to reactivate their followers and put in place a practice of publishing periodically interesting information to maintain the CoP moving. Yammer Members Less than 5 msg More than 5 but less than 20 msg More than 20 msg 2008 8 5 1 2 2009 48 38 9 1 2010 515 493 19 3 Total 539 (94%) 29 (5%) 6 (1%)
  30. 30. With all that in mind, how can we use social networks to develop learning nuggets?... and what is the benefit ? Social Networking for Learning
  31. 31. Design & Development – Traditional vs SM
  32. 32. Push & Pull Methods <ul><li>Push Method </li></ul><ul><li>In this approach, you influence the conversations / interactions adding the elements that you need to extract the information that you are looking for, similar to the KM collect approach. </li></ul><ul><li>Build around something in specific. </li></ul><ul><li>Method : </li></ul><ul><li>Define your agenda/topics of interest. </li></ul><ul><li>Introduce the topics in the community and/or social network. </li></ul><ul><li>Motivate others to build around your topics. </li></ul><ul><li>Monitor & extract the concepts/ information that you are looking for. </li></ul><ul><li>Use it in a linear or non linear contect development approach. (transform) </li></ul><ul><li>Build, ensamble and package the knowledge. </li></ul><ul><li>Test and Launch the product. (Use Social Networking again if you want) </li></ul><ul><li>Pull Method </li></ul><ul><li>In this approach, you follow the conversations / interactions to extract what is useful for you, similar to the KM connect approach. </li></ul><ul><li>Picking what is useful for your purpose. </li></ul><ul><li>Method : </li></ul><ul><li>Define the topics of your interest. </li></ul><ul><li>Identify the CoPs and/or Social Networks with more information / conversations around your topics. </li></ul><ul><li>Analyze the conversations related to your topics & extract the concepts/ information that you are looking for. </li></ul><ul><li>Monitor using RSS, etc to continue following the conversations. </li></ul><ul><li>Identify subtopics around yours and extract the information. </li></ul><ul><li>Use it in a linear or non linear contect development approach. (transform) </li></ul><ul><li>Build, ensamble and package the knowledge. </li></ul><ul><li>Test and Launch the product. (Use Social Networking again if you want) </li></ul>
  33. 33. Design & Development – Using Google
  34. 34. New Approaches & Social Networking <ul><li>New approaches are emerging as well as new way to design content (i.e. Informal learning, Micro training, Educative Communication, etc.) </li></ul><ul><ul><li>Microtraining : it is a very direct way to delivery specific knowledge in no more than 15 minutes. </li></ul></ul><ul><ul><li>Starts presenting the issue, followed by an exercise or demonstration and a short discussion, feedback and next steps to continue. </li></ul></ul><ul><ul><li>Non-formal Learning : It is learning that occurs in a formal learning environment, but that is not formally recognized. It typically involves workshops, community courses, interest based courses, short courses, or conference style seminars. </li></ul></ul><ul><ul><li>Informal Learning : it is semi-structured and occurs in a variety of places, such as learning at home, work, and through daily interactions and shared relationships among members of society. </li></ul></ul><ul><ul><li>Based on the day to day interactions. </li></ul></ul><ul><ul><li>Educative Communication : it is a very direct way to delivery specific knowledge within a communication messages in no more than 5 minutes and using video & animations (Short VideoClip). </li></ul></ul><ul><ul><li>Is a way to converge Learning and Communication strategies because the learning process starts with the communication. </li></ul></ul>
  35. 35. Are you ready to be social?
  36. 36. Social Media Party Let’s start the Social Media Party now!!! Social Media Party 1. Invite some friends to start the social and viral effect. 2. Prepare your beverages (not too many). 3. Have fun and enjoy!!! 4. Celebrate! 5. Do it again
  37. 37. Social Media Party <ul><ul><li>1. Invite some friends to start the social and viral effect. </li></ul></ul><ul><ul><ul><li>Identify your sponsors, supporters & followers, contributors, champions, multipliers agents, killers, etc. </li></ul></ul></ul><ul><ul><ul><li>Set up expectations. </li></ul></ul></ul><ul><ul><ul><li>Invite them to participate actively. </li></ul></ul></ul><ul><ul><ul><li>Reputation, engagement and sustainability </li></ul></ul></ul><ul><ul><ul><li>will be key to succeed. </li></ul></ul></ul>
  38. 38. Social Media Party <ul><ul><li>2. Prepare your beverages (not too many) </li></ul></ul><ul><ul><ul><li>Define the organizational learning approach that you will follow. </li></ul></ul></ul><ul><ul><ul><li>Set up a basic toolset to start, there are plenty of options that you can adopt. </li></ul></ul></ul><ul><ul><ul><li>The Recipe: </li></ul></ul></ul><ul><ul><ul><ul><li>1 vessel - </li></ul></ul></ul></ul><ul><ul><ul><ul><li>1 cup Sugar – ( (demo) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3-4 cup Chilled Water - </li></ul></ul></ul></ul><ul><ul><ul><ul><li>1 cup Lemon juice - </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Serve it up - </li></ul></ul></ul></ul><ul><ul><ul><li>Select the tools that you would feel more comfortable implementing. </li></ul></ul></ul>
  39. 39. Social Media Party <ul><ul><li>3. Have fun and enjoy!!! </li></ul></ul><ul><ul><ul><li>Keep researching and experimenting. </li></ul></ul></ul><ul><ul><ul><li>Keep practicing to increase your knowledge and skills. </li></ul></ul></ul><ul><ul><ul><li>Share your knowledge. </li></ul></ul></ul><ul><ul><ul><li>Learn and enjoy from your failures. </li></ul></ul></ul><ul><ul><ul><li>Make it enjoyable, fun and simple! </li></ul></ul></ul>
  40. 40. Social Media Party <ul><ul><li>4. Celebrate. </li></ul></ul><ul><ul><ul><li>Tell others the story and invite them to be part of the social party. </li></ul></ul></ul><ul><ul><ul><li>Show them how easy it is to start. </li></ul></ul></ul><ul><ul><ul><li>Incentive your followers to be multiplier agents. </li></ul></ul></ul><ul><ul><ul><li>Start the viral effect. </li></ul></ul></ul><ul><ul><ul><li>Keep learning. </li></ul></ul></ul>
  41. 41. Social Media Party <ul><ul><li>5. Do it again </li></ul></ul><ul><ul><ul><li>Ask for feedback. </li></ul></ul></ul><ul><ul><ul><li>Continue exploring new tools and approaches. </li></ul></ul></ul><ul><ul><ul><li>Remember lessons learned. </li></ul></ul></ul>
  42. 42. Final Thoughts <ul><li>Manage expectations </li></ul><ul><li>Social media will often disrupt the usual way of doing things, and your colleagues need to be aware of that. </li></ul><ul><li>Create a common base of knowledge. </li></ul><ul><li>After all, social media is about sharing. </li></ul><ul><li>Build a Social collaboration code of conduct. </li></ul><ul><li>Respect and be open to new ideas. Be ready for the failure. </li></ul><ul><li>Don’t just demostrate the technology. </li></ul><ul><li>It is more social than digital. </li></ul><ul><li>Reward organizational use of social media. </li></ul><ul><li>Recognize and reward contributions and collaboration. </li></ul><ul><li>Create multiple and ongoing reasons to use social media. </li></ul><ul><li>Sustainability. </li></ul><ul><li>Make it difficult not to adopt social media tools. </li></ul><ul><li>Make it the new way of working (viral effect) </li></ul>
  43. 43. Resources to Explore <ul><ul><li>Tools : </li></ul></ul><ul><ul><li>Books : </li></ul></ul><ul><ul><ul><li>The Mobile Learning Edge, Garry Woodhill </li></ul></ul></ul>
  44. 44. Keep in mind Social learning requires a culture of experimentation 1 (Michael E. Echols)
  45. 45.
  46. 46. More tools <ul><li>Communication </li></ul><ul><ul><li>Blogs : Blogger , ExpressionEngine , LiveJournal , Open Diary , TypePad , Vox , WordPress , Xanga </li></ul></ul><ul><ul><li>Microblogging : FMyLife , Foursquare , Jaiku , Plurk , Posterous , Tumblr , Twitter , Qaiku , Yammer , Google Buzz , Identi.ca Nasza-Klasa.pl </li></ul></ul><ul><ul><li>Location-based social networks : Foursquare , Geoloqi , Gowalla , Facebook places , The Hotlist </li></ul></ul><ul><ul><li>Social networking : ASmallWorld , Bebo , Cyworld , Diaspora , Facebook , Hi5 , Hyves , LinkedIn , MySpace , Ning , Orkut , Plaxo , Tagged , XING , IRC </li></ul></ul><ul><ul><li>Events : Eventful , The Hotlist , Meetup.com , Upcoming </li></ul></ul><ul><ul><li>Information Aggregators : Netvibes , Twine (website) </li></ul></ul><ul><ul><li>Online Advocacy and Fundraising : Causes , Kickstarter </li></ul></ul><ul><li>Collaboration/authority building </li></ul><ul><ul><li>Wikis : PBworks , Wetpaint , Wikia , Wikimedia , Wikispaces </li></ul></ul><ul><ul><li>Social bookmarking (or social tagging): CiteULike , Delicious , Diigo , Google Reader , StumbleUpon , folkd </li></ul></ul><ul><ul><li>Social news : Digg , Mixx , NowPublic , Reddit , Newsvine </li></ul></ul><ul><ul><li>Social navigation : Trapster , Waze </li></ul></ul><ul><ul><li>Content Management Systems : Wordpress , Drupal , Plone </li></ul></ul><ul><ul><li>Document Managing and Editing Tools : Google Docs , Syncplicity , Docs.com , Dropbox.com </li></ul></ul><ul><ul><li>Collaboration : Central Desktop </li></ul></ul><ul><li>Content communities </li></ul><ul><ul><li>Photography and art sharing : deviantArt , Flickr , Photobucket , Picasa , SmugMug , Zooomr </li></ul></ul><ul><ul><li>Video sharing : sevenload , Viddler , Vimeo , YouTube , Dailymotion , Metacafe , Nico Nico Douga , Openfilm </li></ul></ul><ul><ul><li>Livecasting : Justin.tv , Livestream , OpenCU , Skype , Stickam , Ustream , blip.tv </li></ul></ul><ul><ul><li>Music and audio sharing : ccMixter , Pandora Radio , Last.fm , MySpace Music , ReverbNation.com , ShareTheMusic , The Hype Machine , Groove Shark , SoundCloud </li></ul></ul><ul><ul><li>Presentation sharing : scribd , SlideShare </li></ul></ul>
  47. 47. More tools <ul><li>Reviews and opinions </li></ul><ul><ul><li>Product reviews : epinions.com , MouthShut.com </li></ul></ul><ul><ul><li>Business reviews : Customer Lobby , Yelp, Inc. </li></ul></ul><ul><ul><li>Community Q&A : Askville , EHow , Stack Exchange , WikiAnswers , Yahoo! Answers </li></ul></ul><ul><li>Entertainment </li></ul><ul><ul><li>Media and entertainment platforms : Cisco Eos </li></ul></ul><ul><ul><li>Virtual worlds : Active Worlds , Forterra Systems , Second Life , The Sims Online </li></ul></ul><ul><ul><li>Game sharing : Kongregate , Miniclip </li></ul></ul><ul><li>Brand monitoring </li></ul><ul><ul><li>Social media measurement : Attensity , Statsit , Sysomos , Vocus </li></ul></ul>
  48. 48. Thank you!!! Roberto Villalvazo email: [email_address]

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