Introduction to Email Marketing by Alexander Zagoumenov

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Why should you use email marketing to build loyalty with your partners, clients, vendors? What are the main ingredients in an email marketing campaign? How to play by the rules: CAN-SPAM key points. Alex presented at the City of Calgary's Youth Employment Centre.

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Introduction to Email Marketing by Alexander Zagoumenov

  1. 1. Introduction to EMAIL MARKETING by Alexander Zagoumenov http://www.delaware-insurance.com/wp-content/uploads/2009/03/loyalty-1024x768.jpg
  2. 2. ... IS WHERE I LEARNED IT
  3. 3. 1. What is it and why use it? 2. What are the key ingredients? 3. Doing it right. AGENDA
  4. 4. To get us all on the same page PART 1 http://upload.wikimedia.org/wikipedia/commons/3/3f/Ringbound_notebook.jpg
  5. 5. First deploy, then analyze the results, then deploy again. PUSH VS. PULL http://chriselyea.com/wp-content/uploads/2010/01/PushPullDoors.jpg
  6. 6. BLOGS VS. EMAIL MARKETING http://www.visit-palau.com/thingstodo/images/sightseeing.JPG
  7. 7. 1. Delivers information in a comfortable way 2. Serves as a tool to build loyalty 3. Keeps subscribers up to date WHAT’S THE PURPOSE?
  8. 8. What are the key ingredients PART 2 http://straightfromthefarm.files.wordpress.com/2007/07/bowl-of-fresh-ingredients-for-salsa.jpg
  9. 9. 1. Information collection 2. Understanding the goals 3. Campaign management • Creative and copy • Email list setup • Deployment 4. Results analysis THE PROCESS
  10. 10. 1. Subject line 2. Headlines 3. Clear calls to action 4. Body text, links and images 5. Footer IMPORTANT EMAIL PARTS
  11. 11. Making sure they see what you sent them TESTING FOR COMPATIBILITY http://www.fun-with-pictures.com/cow-dolphin.html
  12. 12. LOOKING AT THE RESULTS
  13. 13. Playing by the rules PART 3
  14. 14. 1. Proper collection method 2. Unsubscribe procedure 3. Be clear in your message 4. Be honest with the reader 5. Pay attention to complaints 5 TIPS TO DO RIGHT
  15. 15. http://www.deskpicture.com/DPs/Miscellaneous/spam.jpg
  16. 16. http://www.mxtoolbox.com/blacklists.aspx CHECKING IF I’M A SPAMMER
  17. 17. GETTING OUT OF IT http://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767 http://derekandbrooke.files.wordpress.com/2009/05/dsc_0255.jpg
  18. 18. IT’S A TOOLBOX http://www.optimum7.com/internet-marketing/wp-content/uploads/2008/11/20060513_toolbox.jpg
  19. 19. 1. Do it right 2. Review the results 3. Do it even better than the first time IN REVIEW
  20. 20. QUESTIONS http://usembassywarsaw.files.wordpress.com/2009/04/chris07.jpg

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