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MENLO PARK  DRIVE LESS CHALLENGE Menlo Park Green Ribbon Citizens’ Committee Adina Levin
Drive Less Challenge <ul><li>Goal: friendly social competition to reduce greenhouse gas emissions </li></ul><ul><li>2009 P...
<ul><li>In 2005, the community of Menlo Park emitted approximately 491,054 metric tons of CO2e </li></ul><ul><ul><li>45.8%...
Community incentives <ul><li>Role models & norms </li></ul><ul><li>School, work </li></ul><ul><li>Neighborhoods </li></ul>...
Friendly social competition… <ul><li>Participate with school, work, neighborhood, faith community </li></ul><ul><li>1 week...
Getting kids engaged… <ul><li>Oak Knoll School - 28 participants, 143 trips </li></ul><ul><li>Out of bike rack space </li>...
City role model <ul><li>All 5 city council members </li></ul><ul><li>City employees - 8 participants, 41 trips </li></ul><...
Neighborhoods & Faith Communities <ul><li>Willows - 8 participants, 95 trips </li></ul><ul><li>Congregation Etz Chaim - 5 ...
Local business sponsors
Overall Results <ul><li>Over 120 participants </li></ul><ul><li>Nearly 500 green trips </li></ul><ul><li>Over 5000 green m...
Next steps - improve and scale <ul><li>Scale - deeper into Menlo Park, broader to neighboring communities </li></ul><ul><l...
Next steps - improve & scale <ul><li>Version 1 - minimal cost </li></ul><ul><ul><li>SurveyMonkey to log trips & calculate ...
How to improve <ul><li>Easier to use, more responsive </li></ul><ul><ul><li>More responsive trip logging </li></ul></ul><u...
How to improve <ul><li>Deeper community outreach </li></ul><ul><ul><li>Deeper outreach to schools, workplaces </li></ul></...
Requirements: Interactive
Organization <ul><li>Chair and coordinating committee </li></ul><ul><li>How to: toolkit  </li></ul><ul><li>Roles per city ...
Questions? <ul><li>Adina Levin </li></ul><ul><li>[email_address] </li></ul><ul><li>drivelesschallenge.com </li></ul>
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Drive Less Challenge Next Steps

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Drive Less Challenge Next Steps

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Drive Less Challenge Next Steps

  1. 1. MENLO PARK DRIVE LESS CHALLENGE Menlo Park Green Ribbon Citizens’ Committee Adina Levin
  2. 2. Drive Less Challenge <ul><li>Goal: friendly social competition to reduce greenhouse gas emissions </li></ul><ul><li>2009 Pilot - experiment at a local scale </li></ul><ul><li>2010 Expansion - scale to multiple communities, more deeply per community </li></ul>
  3. 3. <ul><li>In 2005, the community of Menlo Park emitted approximately 491,054 metric tons of CO2e </li></ul><ul><ul><li>45.8% from vehicles on roads and highways </li></ul></ul><ul><ul><li>30.1% from energy use in commercial and industrial buildings </li></ul></ul><ul><ul><li>11.4% from energy use in residences </li></ul></ul><ul><ul><li>8.5% from the closed Marsh Road Landfill </li></ul></ul><ul><ul><li>3.6% from solid waste generated by Menlo Park homes and businesses </li></ul></ul><ul><ul><li>0.4% from municipal government operations </li></ul></ul>Single biggest source of carbon emissions…
  4. 4. Community incentives <ul><li>Role models & norms </li></ul><ul><li>School, work </li></ul><ul><li>Neighborhoods </li></ul><ul><li>Faith communities </li></ul><ul><li>Community sponsorship </li></ul><ul><li>Shop locally </li></ul>
  5. 5. Friendly social competition… <ul><li>Participate with school, work, neighborhood, faith community </li></ul><ul><li>1 week after earth day, go online and log your trips </li></ul>
  6. 6. Getting kids engaged… <ul><li>Oak Knoll School - 28 participants, 143 trips </li></ul><ul><li>Out of bike rack space </li></ul>
  7. 7. City role model <ul><li>All 5 city council members </li></ul><ul><li>City employees - 8 participants, 41 trips </li></ul><ul><li>The mayor and the bus rack </li></ul>
  8. 8. Neighborhoods & Faith Communities <ul><li>Willows - 8 participants, 95 trips </li></ul><ul><li>Congregation Etz Chaim - 5 participants, 44 trips </li></ul><ul><li>Lighting the way </li></ul>Image source: http://www.flickr.com/photos/videolux/3007141810/
  9. 9. Local business sponsors
  10. 10. Overall Results <ul><li>Over 120 participants </li></ul><ul><li>Nearly 500 green trips </li></ul><ul><li>Over 5000 green miles </li></ul><ul><li>Equivalent of 17 cars off the road </li></ul><ul><li>If everyone did this… 15-20% of transportation emissions </li></ul>
  11. 11. Next steps - improve and scale <ul><li>Scale - deeper into Menlo Park, broader to neighboring communities </li></ul><ul><li>Go from 120 participants to 2400 participants </li></ul><ul><li>Involve 3 other communities in Bay Area (targets Palo Alto, Mountain View, Burlingame, Los Altos, Redwood City) </li></ul><ul><li>20K green trips, 200K green miles </li></ul><ul><li>Grant sponsorship to fund scale (targets: commute.org, Sustainable SV or SM, etc.) </li></ul>
  12. 12. Next steps - improve & scale <ul><li>Version 1 - minimal cost </li></ul><ul><ul><li>SurveyMonkey to log trips & calculate results </li></ul></ul><ul><ul><ul><li>Logging was awkward </li></ul></ul></ul><ul><ul><ul><li>Results only at end </li></ul></ul></ul><ul><ul><ul><li>Couldn’t see others </li></ul></ul></ul><ul><ul><li>Volunteer website to share stories, list sponsors </li></ul></ul><ul><ul><ul><li>Not integrated with logging app </li></ul></ul></ul><ul><ul><ul><li>Not social </li></ul></ul></ul><ul><ul><li>Community outreach narrow </li></ul></ul><ul><ul><li>Menlo Park focus with some neighboring communities </li></ul></ul>
  13. 13. How to improve <ul><li>Easier to use, more responsive </li></ul><ul><ul><li>More responsive trip logging </li></ul></ul><ul><ul><li>Immediate results - more feedback, more fun </li></ul></ul><ul><li>Better social networking </li></ul><ul><ul><li>Visibly participate with social groups </li></ul></ul><ul><ul><li>Reach out through Facebook, Twitter </li></ul></ul>
  14. 14. How to improve <ul><li>Deeper community outreach </li></ul><ul><ul><li>Deeper outreach to schools, workplaces </li></ul></ul><ul><ul><li>Templates for easier volunteering </li></ul></ul><ul><li>Additional communities </li></ul><ul><ul><li>Toolkit to adopt per community </li></ul></ul><ul><ul><li>Needs local team & outreach </li></ul></ul>
  15. 15. Requirements: Interactive
  16. 16. Organization <ul><li>Chair and coordinating committee </li></ul><ul><li>How to: toolkit </li></ul><ul><li>Roles per city </li></ul><ul><ul><li>Publicity - press and social media </li></ul></ul><ul><ul><li>Community outreach (schools, workplace, neighborhoods, faith) </li></ul></ul><ul><ul><li>Sponsorship - prizes, financial support </li></ul></ul>
  17. 17. Questions? <ul><li>Adina Levin </li></ul><ul><li>[email_address] </li></ul><ul><li>drivelesschallenge.com </li></ul>

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