1. GAME
INTELLIGENCE
Alexandre Tolstenko

2. About Me!
Unicamp - Computer Engineer (Gamux,
Microsoft);
Mobjoy - Road Warrior;
SENAC - Game Specialist;
UFPI - MSc in Games Statistics;
LABIRAS - Game Researcher;
Next??

4. Why?
Art + Science, not Art vs. Science;
Art: Generate the idea and implement;
Science: Find out it’s good/fun. Listen to
players;

5. Schedule
Telemetry;
Events;
Metrics;
Play-Personas;
A/B Testing;
Case Study:
Dota 2
ESOM

6. READY!?

7. Telemetry
Collection of data over a distance;
The collection, analysis and reporting of user-behavior
telemetry is the foundation for current analytics in game
development;
There is some confusion about the term, however, so we
wanted to provide a bit of information about what telemetry
is and its properties;

11. Why telemetry?
So… We need record and watch gamers
playing?
Intrusive vs Transparent

12. Why telemetry?
What data should we collect?
Where and when?
Testing!!

13. User Initiated Events
Shoot and forget events;
Reliables events;
Stored locally events;

14. Metrics
Raw data somehow organized;
Statistics: average, median etc;

15. Play-Personas
Forza’s Drivatar! http://research.microsoft.com/en-
us/projects/drivatar/

16. Play-Personas
WoW’s Gear Score

17. Split Test

18. All Together
Data capture and storage (raw data)
Data organizing (clustering and metrics);
Knowloge emergence(metrics analysis);
Competence (provoke changes in game data
and whatch what changes);

21. Architecture

22. Dota 2

23. Why?
2014:
U$10M

25. ESOM
killsDeath
assistsDeaths
deathsPercent
denies
gold_per_min
heroDamage
hero_healing
tower_damage
leaver

26. ESOM

29. Map Evolution

30. References
http://blog.gameanalytics.com/
http://zynga.com/

31. Thanks!
Alexandre Tolstenko
alexandre@tolstenko.net