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                                                      The Life Cycle
                                                      of the Creative Soul:
                                                      The Manifesto.
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                               The Life Cycle of the Creative Soul
                               The manifesto.
                               Creative work emerges in the context of life. If we want to give account
                               of the experience of creation we must pay attention to the states of
                               the soul that reflect a creative urge, a thirst that needs to be fulfilled
                               by something new. Creativity has been approached from diverse
                               perspectives. This manifesto intends to relate creativity to existence.
                               Existence is defined here as the place for coming events. These coming
                               events concoct our world and it is the exposure to these events that
                               shapes the different stages of the soul in the pursuit of a creative goal.
                               Each stage bears the name of a character and can individually be
                               considered the realization of the soul in its pursuit of something new.
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                               This manifesto shall be a guide for your creative efforts. A map in
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                               case you get lost. A helpful voice in times of solitude. Perhaps, the first
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                               My principles.
                               Discovering life/Facing life.
                               1.   Life is an adventure: The word adventure comes from the Latin
                                    word ad-venire. It literally means “what comes-into (me)”. I find this
                                    to be the essential trait of life. Life is a succession of coming events
                                    that we try to somehow grasp.
                               2.   the worLd is rich: By trying to grasp events, we realize the world
                                    is extremely rich. This richness fascinates us and we try not to let
                                    things go by.
                               3.   the worLd is eLusive: Despite our efforts, we must acknowledge
                                   that our nature is like a drop in an ocean. Creativity helps make the
                                   world easier to handle and more accessible.
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                                       the
                               4.                     souL buiLds a worLd according to her wish.
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                               Sysiphus.
                               Stage 1.
                               This is the basic state of the creative soul when work has no meaning and brings suffering. In
                               this state, employees feel they are doing the same things day after day. They repeat the same
                               tasks, fill out the same forms and talk to the same people. They work in an environment they
                               cannot change. They are merely the executors of other’s projects. They believe their bodies
                               are the extension of other people´s minds.

                               In this stage, employees are not supposed to be creative. Don’t think, just do it! They are
                               told. They don’t feel their work is important because they feel replaceable. Finally, they are
                               not satisfied with what they do. When someone spends half their life doing something they
                               don’t enjoy, it impacts their soul. Indeed, it has a deep impact.

                               This is the stage of Sysiphus. Sysiphus was a character of ancient Greek mythology. He repre-
                               sents two states of the soul at work: suffering and lack of meaning. Albert Camus explained
                               the fate of Sysiphus with these words:

                                “The gods had condemned Sisyphus to ceaselessly rolling a rock to the top of a mountain,
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                                whence the stone would fall back of its own weight. They had thought with some reason that
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                                there is no more dreadful punishment than futile and hopeless labor”.
                    is toner-friendly: the
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                               Zarathustra.
                               Stage 2.
                               Zarathustra lives in the mountains, like Sysiphus. But Zarathustra is a traveller and his fate is
                               different from that of Sysiphus. “Whatever my fate is, whatever the facts I have to experience,
                               there will always be something like climbing mountains, like a trip. I am a traveller, I don’t
                               like the plains and it seems like I cannot stand still for a long time.” Zarathustra knows there
                               is something worth knowing beyond the mountains. He knows there’s a horizon. And he
                               knows the horizon brings the image of the rising sun. The sun is the source of heat and life.
                               It brings light to the people and shows the path leading to a town called Hope.

                               Zarathustra sees the sun from his mountain and says: “Oh, big star, what would be your hap-
                               piness if you had no souls to warm up?” “I am satiated with my wisdom like the bee that has
                               gathered too much honey, I need the hands of others to share my wisdom with them…To do so
                               I have to go down, oh sun, as you do in the afternoon when you take your light into the sea”.




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                               Prometheus.
                               Stage 3.
                               Prometheus was a mythological character. His name meant “that who knows in advance”.
                               Prometheus is known among the Greek gods for his skills and intuition. He was also the
                               closest to humans among the Greek divinities. Indeed, he is the divinity that looks after the
                               human fate. Prometheus stole the fire from the gods and gave it to the humans. For this, he
                               was chained by Zeus. His concern for the prosperity of mankind will condemn him to a life of
                               suffering.

                               The story of Prometheus is the description of the will to know and create. As humans, we
                               have developed an instinct that leads us to master our environment and discover the secrets
                               of the nature. The secrets that were at one time the property of gods.

                              But Prometheus was not only a very skilled character. He was also a suffering being. For
                              his skills were excessive. Prometheus was too talented. He was so talented that his skills
                              brought him no happiness. They brought him pain and suffering. Prometheus represents the
                              fate of the suffering genius, of the talent as a curse, of skills being trapped by chains. Then,
                              Prometheus seeks liberation.
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                               Vincent Van Gogh.
                               Stage 4.
                               Vincent Van Gogh devoted his life to his dream. He painted with such passion and dedication
                               that it almost represented a risk for his health. His case is the perfect example of an extreme
                               vocation. In one of the letters he wrote to his brother Theo, this is how he explained his
                               devotion to painting:

                                           “Since two weeks ago, I don’t do anything but painting, from early in the
                                            morning until the night; if I keep up to this working rhythm it will cost
                                            me the health, unless I sell some of my works”.
                               Van Gogh is the prototype of the person who finds his vocation and makes it a priority. Still
                               he is aware that creation needs to be rewarded. He has to sell his paintings. This was the
                               tragedy of Van Gogh for he only sold one painting and the person who bought it was his
                               brother Theo.

                               Van Gogh represents the state of the abandoned soul. It is a soul that cannot find recognition
                               for its work. It’s the talent that seems invisible to the eyes of the others.
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                               Picasso.
                               Stage 5.
                               Picasso also went through a period in his life where recognition was absent. When he was
                               twenty, he moved to Paris. His first years there, he had to live in a house that was known by
                               his friends as the “bateau-lavoir” or washing-machine-boat. He did not have much money
                               and certainly was not a famous artist but he was surrounded by a group of close friends.
                               Some of them were artists like Braque, others were dancers and some were just Bohemian
                               guys who provided a safe atmosphere. He had found the love and care of his friends.

                               In this period, he painted some of the most ground-breaking paintings in the history of art.
                               He broke many rules and founded new streams in the world of artistic creation; one example
                               is Cubism.

                               Picasso represents the birth and preparation of the artist in an atmosphere that fostered his
                               creative work. It´s the first circle in the realm of recognition. It’s beyond the sphere of inti-
                               macy but still in a closer sphere than massive popularity.


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                               Warhol.
                               Stage 6.
                               The work of Andy Warhol irrupted in the artistic scene as the contradiction of the main law of
                               creativity. This law is the law of originality, of uniqueness. He broke this law in three ways:

                               1.   his main works were copies of previous images. For instance,
                                    he took photographs of famous people like Elvis Presley. He did not
                                    paint the images. He just took them from others and re-designed
                                    them.
                               2.   he repeated the same image in uncountabLe identicaL copies.
                                    The artwork was repetitive. This broke the rule of uniqueness for
                                    artwork. Though this repetition is completely different from the
                                    repetition of Sysiphus. This is repetition with recognition.
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                               3.          achieved massive popuLarity. Everybody was able to
                                     he
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                               Duchamp.
                               Stage 7.
                               Duchamp saw the impact of massive acceptance of a repetitive product. He realized van-
                               guards were innovative movements and eruptions that finally came to an end. At first, they
                               break ground, but soon they become the standard rule. The new creative soul works in a
                               different way:

                               1.   the artist provides a theme, a topic that will be developed by the
                                    artist and the client jointly.
                               2.   the artist opens a diaLogue. In this conversation, the theme will
                                    experience many variations.
                               3.   the artist opens a fieLd. Here, the customer will feel safe, free
                                     to discover new spaces and free to demand new actions from the
                                     artist.
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                                 In this stage, innovation takes place not just as a physical creation but as the emergence of
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                               Create!
                               The goal of this manifesto is to foster creative curiosity.
                               To create is hard, but creation brings pleasure. Lots of pleasure.
                               Creation will enhance your self-esteem.
                               Creation will bring you recognition. Or not.
                               Creation will bring you new friends. That’s for sure.
                               Creation will bring you new worlds. Or you will see this world
                               with new eyes.


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                info
                                About the Author
                                Felix is an innovation consultant and philosopher. He has worked with companies of all sizes — from
                                startups, to big companies — from almost every industrial sector.

                                He has published several books on hermeneutics and philosophy along with such major names as
                                Gianni Vattimo, Raimond Panikkar or Andrés Ortíz Osés. These two elements, work and reflection, are
                                the real visible signs of his personality and of professional activity. Since a teenager, he has been very
                                interested in arts, in the creation and the design of new worlds. “Creativity is the oxygen I need to feel
                                alive,” according to Felix, which explains why he has decided to write this manifesto — though per-
                                haps not a manifesto in the proper sense of the word, but he thinks you will like it. (At least, you will,
                                if you have ever felt that special feeling that occurs when something new is created from nothing.) Oh,
                                one more thing: if you like this (non-)manifesto, don’t forget to visit his blog: www.felixgerena.com


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                                send this
                                Click here to pass along a copy of this manifesto to others.
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                info
                                whAt You cAn do
                                You are given the unlimited right to print this manifesto and to distribute it electronically (via email,
                                your website, or any other means). You can print out pages and put them in your favorite coffee shop’s
                                windows or your doctor’s waiting room. You can transcribe the author’s words onto the sidewalk, or
                                you can hand out copies to everyone you meet. You may not alter this manifesto in any way, though,
                                and you may not charge for it.


                                nAvigAtion  user tips
                                Move around this manifesto by using your keyboard arrow keys or click on the right arrow ( f ) for
                                the next page and the left arrow ( h ). To send this by email, just click on       .
                                                                                                               U

                                hAving problems sAving to disk?
                                First, make sure you have the latest version of Acrobat Reader 6 which you can download from
                                http://www.adobe.com/products/acrobat/readstep2.html. If problems persist, it may be due to your
                                Acrobat Reader settings. To correct the problem (for Windows), a reader, J. Hansen, suggests going
                                to your Acrobat Reader Preferences  Options  Web browser Options. Check the “Display PDF in
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                                Browser” option. Then click on Save to Disk         .


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                   info
                                   born on dAte
                                   This document was created on 9 November 2005 and is based on the best information available at
                                   that time. To check for updates, please click here to visit http://changethis.com/19.LifeCycle


                                   copYright info
                                   The copyright in this work belongs to the author, who is solely responsible for the content. Please
         some rights reserved

          cc creative              direct content feedback or permissions questions to the author: felixgerena@hotmail.com
             commons
                                   This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License.
                                   To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/2.5 or send a
                                   letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.

                                   Cover image from http://istockphoto.com #646543


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                                   ChangeThis is supported by the love and tender care of 800-CEO-READ. Visit us at main site
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The Life Cycle Of The Creative Soul Ebook

  • 1. ChangeThis Y Save to disk [help] 2 Hide/Show menus The Life Cycle of the Creative Soul: The Manifesto. Go ahead and print this. This manifesto continued > is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older by Felix Gerena printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| f x Not using Adobe Acrobat? Please go to http://changethis.com/content/reader next
  • 2. ChangeThis The Life Cycle of the Creative Soul The manifesto. Creative work emerges in the context of life. If we want to give account of the experience of creation we must pay attention to the states of the soul that reflect a creative urge, a thirst that needs to be fulfilled by something new. Creativity has been approached from diverse perspectives. This manifesto intends to relate creativity to existence. Existence is defined here as the place for coming events. These coming events concoct our world and it is the exposure to these events that shapes the different stages of the soul in the pursuit of a creative goal. Each stage bears the name of a character and can individually be considered the realization of the soul in its pursuit of something new. Go ahead and print this. This manifesto This manifesto shall be a guide for your creative efforts. A map in is toner-friendly: the case you get lost. A helpful voice in times of solitude. Perhaps, the first backgrounds won’t print on paper and are spark for a new creative action. only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x
  • 3. ChangeThis My principles. Discovering life/Facing life. 1. Life is an adventure: The word adventure comes from the Latin word ad-venire. It literally means “what comes-into (me)”. I find this to be the essential trait of life. Life is a succession of coming events that we try to somehow grasp. 2. the worLd is rich: By trying to grasp events, we realize the world is extremely rich. This richness fascinates us and we try not to let things go by. 3. the worLd is eLusive: Despite our efforts, we must acknowledge that our nature is like a drop in an ocean. Creativity helps make the world easier to handle and more accessible. Go ahead and print this. This manifesto is toner-friendly: the creative the 4. souL buiLds a worLd according to her wish. backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x
  • 4. ChangeThis Sysiphus. Stage 1. This is the basic state of the creative soul when work has no meaning and brings suffering. In this state, employees feel they are doing the same things day after day. They repeat the same tasks, fill out the same forms and talk to the same people. They work in an environment they cannot change. They are merely the executors of other’s projects. They believe their bodies are the extension of other people´s minds. In this stage, employees are not supposed to be creative. Don’t think, just do it! They are told. They don’t feel their work is important because they feel replaceable. Finally, they are not satisfied with what they do. When someone spends half their life doing something they don’t enjoy, it impacts their soul. Indeed, it has a deep impact. This is the stage of Sysiphus. Sysiphus was a character of ancient Greek mythology. He repre- sents two states of the soul at work: suffering and lack of meaning. Albert Camus explained the fate of Sysiphus with these words: “The gods had condemned Sisyphus to ceaselessly rolling a rock to the top of a mountain, Go ahead and print whence the stone would fall back of its own weight. They had thought with some reason that this. This manifesto there is no more dreadful punishment than futile and hopeless labor”. is toner-friendly: the backgrounds won’t soul tends to move. It is like a river that always finds a channel. But the print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f 4/14 x What are the most talked about manifestos? Find out here.
  • 5. ChangeThis Zarathustra. Stage 2. Zarathustra lives in the mountains, like Sysiphus. But Zarathustra is a traveller and his fate is different from that of Sysiphus. “Whatever my fate is, whatever the facts I have to experience, there will always be something like climbing mountains, like a trip. I am a traveller, I don’t like the plains and it seems like I cannot stand still for a long time.” Zarathustra knows there is something worth knowing beyond the mountains. He knows there’s a horizon. And he knows the horizon brings the image of the rising sun. The sun is the source of heat and life. It brings light to the people and shows the path leading to a town called Hope. Zarathustra sees the sun from his mountain and says: “Oh, big star, what would be your hap- piness if you had no souls to warm up?” “I am satiated with my wisdom like the bee that has gathered too much honey, I need the hands of others to share my wisdom with them…To do so I have to go down, oh sun, as you do in the afternoon when you take your light into the sea”. Go ahead and print this. This manifesto is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x
  • 6. ChangeThis Prometheus. Stage 3. Prometheus was a mythological character. His name meant “that who knows in advance”. Prometheus is known among the Greek gods for his skills and intuition. He was also the closest to humans among the Greek divinities. Indeed, he is the divinity that looks after the human fate. Prometheus stole the fire from the gods and gave it to the humans. For this, he was chained by Zeus. His concern for the prosperity of mankind will condemn him to a life of suffering. The story of Prometheus is the description of the will to know and create. As humans, we have developed an instinct that leads us to master our environment and discover the secrets of the nature. The secrets that were at one time the property of gods. But Prometheus was not only a very skilled character. He was also a suffering being. For his skills were excessive. Prometheus was too talented. He was so talented that his skills brought him no happiness. They brought him pain and suffering. Prometheus represents the fate of the suffering genius, of the talent as a curse, of skills being trapped by chains. Then, Prometheus seeks liberation. Go ahead and print this. This manifesto is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x
  • 7. ChangeThis Vincent Van Gogh. Stage 4. Vincent Van Gogh devoted his life to his dream. He painted with such passion and dedication that it almost represented a risk for his health. His case is the perfect example of an extreme vocation. In one of the letters he wrote to his brother Theo, this is how he explained his devotion to painting: “Since two weeks ago, I don’t do anything but painting, from early in the morning until the night; if I keep up to this working rhythm it will cost me the health, unless I sell some of my works”. Van Gogh is the prototype of the person who finds his vocation and makes it a priority. Still he is aware that creation needs to be rewarded. He has to sell his paintings. This was the tragedy of Van Gogh for he only sold one painting and the person who bought it was his brother Theo. Van Gogh represents the state of the abandoned soul. It is a soul that cannot find recognition for its work. It’s the talent that seems invisible to the eyes of the others. Go ahead and print this. This manifesto is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x Want to copy and paste parts of this manifesto? CliCk here for instructions.
  • 8. ChangeThis Picasso. Stage 5. Picasso also went through a period in his life where recognition was absent. When he was twenty, he moved to Paris. His first years there, he had to live in a house that was known by his friends as the “bateau-lavoir” or washing-machine-boat. He did not have much money and certainly was not a famous artist but he was surrounded by a group of close friends. Some of them were artists like Braque, others were dancers and some were just Bohemian guys who provided a safe atmosphere. He had found the love and care of his friends. In this period, he painted some of the most ground-breaking paintings in the history of art. He broke many rules and founded new streams in the world of artistic creation; one example is Cubism. Picasso represents the birth and preparation of the artist in an atmosphere that fostered his creative work. It´s the first circle in the realm of recognition. It’s beyond the sphere of inti- macy but still in a closer sphere than massive popularity. Go ahead and print this. This manifesto is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x
  • 9. ChangeThis Warhol. Stage 6. The work of Andy Warhol irrupted in the artistic scene as the contradiction of the main law of creativity. This law is the law of originality, of uniqueness. He broke this law in three ways: 1. his main works were copies of previous images. For instance, he took photographs of famous people like Elvis Presley. He did not paint the images. He just took them from others and re-designed them. 2. he repeated the same image in uncountabLe identicaL copies. The artwork was repetitive. This broke the rule of uniqueness for artwork. Though this repetition is completely different from the repetition of Sysiphus. This is repetition with recognition. Go ahead and print this. This manifesto 3. achieved massive popuLarity. Everybody was able to he is toner-friendly: the “understand” his work. backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f /14 x
  • 10. ChangeThis Duchamp. Stage 7. Duchamp saw the impact of massive acceptance of a repetitive product. He realized van- guards were innovative movements and eruptions that finally came to an end. At first, they break ground, but soon they become the standard rule. The new creative soul works in a different way: 1. the artist provides a theme, a topic that will be developed by the artist and the client jointly. 2. the artist opens a diaLogue. In this conversation, the theme will experience many variations. 3. the artist opens a fieLd. Here, the customer will feel safe, free to discover new spaces and free to demand new actions from the artist. Go ahead and print this. This manifesto is toner-friendly: the In this stage, innovation takes place not just as a physical creation but as the emergence of backgrounds won’t new worlds. print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h 10/14 f x Be bold. Dream up your own manifesto and submit your idea here.
  • 11. ChangeThis Create! The goal of this manifesto is to foster creative curiosity. To create is hard, but creation brings pleasure. Lots of pleasure. Creation will enhance your self-esteem. Creation will bring you recognition. Or not. Creation will bring you new friends. That’s for sure. Creation will bring you new worlds. Or you will see this world with new eyes. Go ahead and print this. This manifesto is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older printers do not support this Acrobat feature. | iss. 19.04 | i | U | |+| h f 11/14 x
  • 12. ChangeThis info About the Author Felix is an innovation consultant and philosopher. He has worked with companies of all sizes — from startups, to big companies — from almost every industrial sector. He has published several books on hermeneutics and philosophy along with such major names as Gianni Vattimo, Raimond Panikkar or Andrés Ortíz Osés. These two elements, work and reflection, are the real visible signs of his personality and of professional activity. Since a teenager, he has been very interested in arts, in the creation and the design of new worlds. “Creativity is the oxygen I need to feel alive,” according to Felix, which explains why he has decided to write this manifesto — though per- haps not a manifesto in the proper sense of the word, but he thinks you will like it. (At least, you will, if you have ever felt that special feeling that occurs when something new is created from nothing.) Oh, one more thing: if you like this (non-)manifesto, don’t forget to visit his blog: www.felixgerena.com downloAd this This manifesto is available from http://changethis.com/19.LifeCycle send this Click here to pass along a copy of this manifesto to others. http://changethis.com/19.LifeCycle/email Go ahead and print subscribe this. This manifesto Learn about our latest manifestos as soon as they are available. Sign up for our free newsletter and is toner-friendly: the be notified by email. http://changethis.com/subscribe backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older z | more printers do not support f last page read this Acrobat feature. | iss. 19.04 | i | U | |+| h 1/14 f x
  • 13. ChangeThis info whAt You cAn do You are given the unlimited right to print this manifesto and to distribute it electronically (via email, your website, or any other means). You can print out pages and put them in your favorite coffee shop’s windows or your doctor’s waiting room. You can transcribe the author’s words onto the sidewalk, or you can hand out copies to everyone you meet. You may not alter this manifesto in any way, though, and you may not charge for it. nAvigAtion user tips Move around this manifesto by using your keyboard arrow keys or click on the right arrow ( f ) for the next page and the left arrow ( h ). To send this by email, just click on . U hAving problems sAving to disk? First, make sure you have the latest version of Acrobat Reader 6 which you can download from http://www.adobe.com/products/acrobat/readstep2.html. If problems persist, it may be due to your Acrobat Reader settings. To correct the problem (for Windows), a reader, J. Hansen, suggests going to your Acrobat Reader Preferences Options Web browser Options. Check the “Display PDF in Y Browser” option. Then click on Save to Disk . keYboArd shortcuts pc mAc Zoom in (Larger view) [ ctl ] [ + ] [#] [+] Go ahead and print Zoom out [ ctl ] [ - ] [#] [-] this. This manifesto Full screen/Normal screen view [ ctl ] [ L ] [#] [L] is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older z | more printers do not support f last page read this Acrobat feature. | iss. 19.04 | i | U | |+| h 1/14 f x
  • 14. ChangeThis info born on dAte This document was created on 9 November 2005 and is based on the best information available at that time. To check for updates, please click here to visit http://changethis.com/19.LifeCycle copYright info The copyright in this work belongs to the author, who is solely responsible for the content. Please some rights reserved cc creative direct content feedback or permissions questions to the author: felixgerena@hotmail.com commons This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/2.5 or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA. Cover image from http://istockphoto.com #646543 About chAngethis ChangeThis is a vehicle, not a publisher. We make it easy for big ideas to spread. While the authors we work with are responsible for their own work, they don’t necessarily agree with everything available in ChangeThis format. But you knew that already. ChangeThis is supported by the love and tender care of 800-CEO-READ. Visit us at main site www.800ceoread.com or at our daily blog blog.800ceoread.com. Go ahead and print this. This manifesto is toner-friendly: the backgrounds won’t print on paper and are only visible on-screen to aid readability. We recommend printing a test page as some older z printers do not support last page read this Acrobat feature. | iss. 19.04 | i | U | |+| h 14/14 x