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Strumenti per monitorare le conversazioni online

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Strumenti per monitorare le conversazioni online

  1. 1. MONITARE LE CONVERSAZIONI ONLINE: STRUMENTI UTILI<br />PRIMA PARTE<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  2. 2. STRUMENTI GRATUITI<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  3. 3. GOOGLE ALERT<br />Google Alerts è un servizio web utile per monitorare specifiche parole chiave e ricevere automaticamente notifiche nella casella di posta di Gmail.<br />Un servizio di "scansione online“ investigativo gratuito.Molto semplice e utile da usare per "controllare" dove appare la tua "faccia".<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  4. 4. HOW SOCIABLE?<br />HowSociable è uno strumento che permette di misurare la visibilità del tuo brand. "Ispeziona" 22 social network simultaneamente dandoti una panoramica "complessiva" della tua presenza in Rete indicandoti  lo "score" sulla base dei risultati ottenuti. Offre inoltre la possibilità di inviare [tramitemail] un report mensile in merito alla tua popolarità del marchio.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  5. 5. ADDICT-O-MATIC<br />Addict-o-matic è uno strumento che ti permette di seguire le conversazioni sparse in tutto il Web. Addict-o-matic naviga ed analizza le risorse di news e i maggiori siti di social media.<br />Buono strumento gratuito che  mostra il posizionamento in tempo reale nei social network, community e blog. Una fotografia istantanea del tuo brand.  <br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  6. 6. UBERVU<br />UberVu è un ottimo strumento online che consente di cercare su internet tutte le discussioni che avvengono nei maggiori Social Network. Il servizio è gratuito e tutto ciò che bisogna fare è inserire le keywords nell’apposiuto box di ricerca.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  7. 7. SOCIAL MENTION<br />Social Mention consente di rintracciare facilmente ciò che si dice su di voi, la vostra azienda, un nuovo prodotto, o qualsiasi argomento, cercando in tempo reale sui social network, i blog, i commenti degli utenti e tutto il panorama digitale. Social Mention ti permette anche di conoscere il tuo posizionamento nei social media, dicendoti quante volte sei stato citato online e in quale luogo. Ottimo strumento "GRATUITO".<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  8. 8. SURCHUR<br />Surchur è un utile motore di ricerca focalizzato sul social web: per ogni ricerca verrà cotruita una pagina, chiamata dashboard, contenente un riquadro per ogni sito e per ogni tipo di contenuto. Si otterrà una pannello che visualizzerà lo stato del mondo on line su un particolare argomento.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  9. 9. ICE ROCKET<br />Icerocket è un motore di ricerca che ti permette di seguire sul Web le citazioni del tuo blog o del tuo profilo sui social media. Puoi cercare sul Web, tra i blog, i video, le immagini, le notizie, su Twitter e MySpace.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  10. 10. BLOGPULSE<br />BlogPulse permette di seguire qualunque argomento, creare grafici, studiare tendenze, conoscere i links ricevuti da altri blog e persino seguire le conversazioni che avvengono nei diversi blog segnalando la relativa URL.BlogPulse indicizza blog, notizie, video e poi ti invia i risultati tramite un feed RSS.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  11. 11. SPEZIFY<br />Spezify può invece essere utilizzato per avere un colpo d'occhio di tutto cio che riguarda una persona o una cosa, in una interfaccia visuale, con tutti i risultati in una pagina, completi di immagini e fotografie. <br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  12. 12. CHATTERSCOPE<br />Piattaforma gratuita per il monitoraggio e l’analisi del sentiment su Twitter. Chatterscope tiene traccia e avvisa automaticamente le aziende in merito alle conversazioni, positive o negative, che avvengono su Twitter e che coinvolgono i loro brand.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  13. 13. STRUMENTI A PAGAMENTO<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  14. 14. BRANDSEYE<br />BrandsEye è uno strumento di online reputation management che permette in tempo reale di reperire  informazioni relative al brand ed i potenziali  rischi emersi nella Rete, attraverso un sistema di notifica via RSS, Twitter, email or SMS. Possiede un ottimo blog dove ci sono moltissime informazione relative alle strategie di  social  media marketing.  Prezzo conveniente anche per blogger!<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  15. 15. TRACKUR<br />Trackur  permette il controllo dei media sociali monitorando quasi ogni elemento dei media online, dai blog, feed RSS e Tweets, di immagini e video. Trackur offre la possibilità di visualizzare le conversazioni non solo su un marchio, ma anche visualizzare se il volume della conversazione aumenta o diminuisce.Trackur è in prova gratuita per 14 giorni.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  16. 16. RADIAN6<br />E' lo strumento che personalmente trovo più completo e "affascinante" che offre la Rete. Risulta essere oggettivamente il più performante! UN CONSIGLIO? Non perdere tempo a provare la versione trial! Possibile pure la versione ad hoc per i freelance!<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  17. 17. VISIBLE<br />Un altro ottimo strumento che permette di ascoltare, apprendere e fare engage [fidelizzare] e proteggere il tuo brand/ azienda dalle conversazione che si instaurano nella Rete. [qui blog] <br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  18. 18. BLOGMETER<br />Blogmeter è un innovativo servizio di analisi e monitoraggio dei social media e del passaparola online  fondato su una piattaforma tecnologica italiana .BlogMeter consente di conoscere e analizzare ciò che viene detto online su un tema, un’azienda, un marchio, un prodotto o un personaggio pubblico.<br />Alessio Carciofi<br />www.alessiocarciofi.com<br />
  19. 19. NON PERDERE LA SECONDA PARTE <br />PROSSIMAMENTE ONLINE <br />Alessio Carciofi<br />www.alessiocarciofi.com<br />

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