Matos visionmobile


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Matos visionmobile

  1. 1. Page 1DEVELOPER NATIONA glance into Developer Economics: Major trends, opportunities and challengeswww.visionmobile.comTela Viva Móvel May 2013
  2. 2. Page 2VisionMobile - Distilling market noise into market senseDeveloper Economicsthe de-facto research hub for the appeconomyTelco EconomicsNew economic thinking for managingdisruption and reinventing the TelcoDeveloperresearchreports:measuringdevelopersentiment onplatforms, regions,revenues anddeveloper toolsDeveloperoutreach &segmentation:understand,segment andeffectively reachdevelopersMobileMegatrendsworkshopPublic workshopson the stage of themobile ecosystemMobile InsiderMobile Insider isa monthlypublication thatexamines themost importanttrends in mobileMobileInnovationEconomicsworkshophow Internetbusiness modelsare impactingtelecomsTrends watchTracking app and developer trendsMarket Sonara quarterly serviceusing big data topredict app economytrendsAppecosystems:Research and analysison the state of the appeconomyTop-100 analyst blog4,000+ subscribers20,000+ monthly uniquesTelcoInnovationToolbox10 economicmodels formanagingdisruption andreinventing theTelco
  3. 3. Page 3ClientsselectedVisionMobile clients2009-2013
  4. 4. Page 435,000 downloadsof our four Developer Economicsreports from our website alone42,000 developers &mobile execs reached through ourmailing listmedia coverage 3,400+developerssurveyed for ourJan 2013 reportimpartial researchthrough a multi-sponsor approachDeveloper Economics at a glance
  5. 5. Page 5Part 1Which are the top platforms?Part 2Which apps make money?Part 3South America vs. the world
  6. 6. Page 6Which are the top platforms?
  7. 7. Page 7Android & iOS lead in mindshare, HTML comes third
  8. 8. Page 8Windows Phone the ‘next’ platform for most developers
  9. 9. Page 9Android cheaper & easier to use, iOS greater revenue potential
  10. 10. Page 10HTML needs better native APIs to compete against nativeMulti-platformsdevelopment is amajor challenge. Fora solo developerthere is so muchthey need to look at.You can use cross-platform tools likePhoneGap but it’snot that simple,there is a lot oftweaking to be done.Going native canalso be hard, it takesa lot of time andpatience”Glenn SteinJava developer andMaker of PhraZapp“
  11. 11. Page 11Which apps make money?
  12. 12. Page 12Advertising most popular model - used by 38% of developers
  13. 13. Page 13Multi-platform developers earn more money
  14. 14. Page 14More HTML & iOS devs over the ‘app poverty line’ than Android
  15. 15. Page 15The recipe to high revenues is extending apps into new markets
  16. 16. Page 16App monetisation depends on a large number offactors: Platform variables, such as reach, learning curve Revenue model Region Market sector or vertical App category Time spent on planning & development MarketingMonetisation is a complex equationThe developer learning curve is far steeper onthe business side than on the coding side, andits getting steeper.”George Karavias Developer & CEO Anlock“
  17. 17. Page 17South America vs. the world
  18. 18. Page 18Developers in S. America use HTML more than iOSTop 3 platforms per regionAfrica Asia N. AmericaEurope S. AmericaHTML (57%)BB (32%)Android (75%) Android (76%) Android (72%)Android (65%)Android (75%)iOS (48%)HTML (48%)iOS (60%)iOS (65%)HTML (55%)HTML(47%) HTML(58%) iOS (43%)
  19. 19. Page 19South America second in feature phone development
  20. 20. Page 20South American developers mostly use advertising
  21. 21. Page 21Monetisation varies widely across regions
  22. 22. Page 22watch this space. 08. october. 2012Developer Economics 2013 – free
  23. 23. Page 23 Copyright VisionMobile 2011Knowledge. Passion. Innovation.thank you!✔ get in touch:✔ follow : @visionmobileUpdated: 12 November 2010