Simply the advertising_market_explained

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Simply the advertising_market_explained

  1. 1. The advertising market explained Putting you first for online advertising www.simply.com
  2. 2. Presentations New Developments in targeting technology The advertising market explained How to get superior advertising performance Benefits of self provisioning services How to grow your publisher revenue Putting you first for online advertising www.simply.com
  3. 3. A complex marketplace Putting you first for online advertising www.simply.com
  4. 4. Market rationalisation Horizontal integration With the buzz on DSPs, Networks have started to offer DSP services (Yahoo’s Right Media, Google’s Invite Media) Google has recently expanded horizontally to simplify the advertising process (offering a Self Provisioning platform, a DSP service with InviteMedia, and the ad exchange DoubleClick) Simply already offers this with a single ‘All Market Service’ And a service catering for all user types On Demand, for marketers, agencies and media buyers On Supply, for ad networks, top publishers, DSPs For all, an easy to use self provisioning service Putting you first for online advertising www.simply.com
  5. 5. The Simply approach The ‘All Market Solution’ Simply gives you the All Market Solution Simply cuts across entire market to offer the benefit of all component specialist services and targeting techniques in one easy-to-use online platform A DSP, an SSP, a Yield, Contextual and Behavioural Targeting specialist, an Adserver, and an Ad Network; all owned and controlled by Simply A self provisioning online platform that is easy to use, operates in real time, with flexible functionality to suit SME and large advertiser/publishers alike Putting you first for online advertising www.simply.com
  6. 6. The Simply approach Simply Pub+™ Simply Simply PACE™ Network Simply Cluster™ Simply AdMax™ Putting you first for online advertising www.simply.com
  7. 7. PACE™ and PUB+™ Simply is ‘simplicity personified’ Putting you first for online advertising www.simply.com
  8. 8. PACE™ Performance advertising with ease Simply PACE™ for advertisers…. Performance from our renowned Simply AdMax™ adserver, operating in Real Time, using Yield, Contextual and Behavioural targeting, and the unique Simply Cluster™ Accessibility with our large and high quality Simply Network carefully chosen and with strict entry criteria Control from Simply’s full self provisioning service and Real Time reporting and control Ease of use with our control panel and award winning customer service support Putting you first for online advertising www.simply.com
  9. 9. PUB+™ Performance publishing Simply PUB+™ for publishers…. Brand Safe Real time reporting Marketplace insights Efficient payments Putting you first for online advertising www.simply.com
  10. 10. The result? For Advertisers… The PACE™ system delivers: Performance – average conversion rate of 3.8% (and growing) and a cost per acquisition of £53 Accessibility – to Simply’s UK and European network of 9000 plus API integrations optimising revenues Example member showing growth of conversions per day with the major ad networks and exchanges Control – a full self provisioning platform with real time performance and management of campaigns Ease of use – a platform designed for ease of use/management of campaigns, backed by an award winning customer service team Putting you first for online advertising www.simply.com
  11. 11. The result? For Publishers… The PUB+™ system delivers: Selling power - Simply not only gives you access to the Simply Network (13,000 pre-approved advertisers, growing by +36% a month) but, via our API platform, all major ad networks and exchanges; ensuring 100% fill rate.13,000 members Revenue power - Simply’s targeting technologies delivering over 107% higher eCPM (from recent trials comparing market ad servers), with top earners achieving eCPMs of 30-50p, and a compound eCPM growth per month of +4% (see graph below). Earning power - £2.1m paid out so far this year, via HSBC banking. Putting you first for online advertising www.simply.com
  12. 12. The result? For Publishers… Compound monthly eCPM growth of +4% Putting you first for online advertising www.simply.com
  13. 13. The result? continued… Putting you first for online advertising www.simply.com
  14. 14. Some of our clients… Putting you first for online advertising www.simply.com
  15. 15. Adtech only offers Contact us today Sign up as an Advertiser today and get £50 free advertising Sign up as a Publisher and for the first £50 revenue earned we’ll give £50 extra free Putting you first for online advertising www.simply.com
  16. 16. More information Contact us today For more information please contact us on: 0845 363 6172 Or visit our websites www.simply.com and http://dada.dada.net/en Also take a look at: Blog http://www.simply.com/blogen/ Twitter http://twitter.com/simply_com Linked In http://www.linkedin.com/companies/163324 Putting you first for online advertising www.simply.com
  17. 17. Putting you first for online advertising www.simply.com

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