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Tra pietà e ironia. Retoriche e realtà dell'umanitarismo - Pierluigi Musarò

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Tra pietà e ironia. Retoriche e realtà dell'umanitarismo - Pierluigi Musarò

  1. 1. Tra pietà e ironia. Retoriche e realtà dell’umanitarismo Le nuove frontiere della comunicazione sociale  Pesaro 28 febbraio 2014 Pierluigi Musarò  Università  di Bologna
  2. 2. Solidarietà:  la capacità dei membri di una collettività di agire nei confronti di altri come un soggetto unitario 
  3. 3. “Spazio umanitario”: imperativo morale universale ad agire direttamente in aiuto dei più vulnerabili, anche se distanti e sconosciuti
  4. 4. Al teatro  era affidato il compito di  rappresentare  di fronte alla città,  rendendoli comprensibili e  quindi controllabili,  i problemi di fondo della storia,  e di contribuire a rafforzare la  coesione comunitaria,  in un contesto rituale e  spettacolare  che ribadiva i vincoli culturali  della comunità stessa
  5. 5. £15m attraverso 3 campagne nel 1983-84 per la  fame in Etiopia
  6. 6. LIVE AID Bob Geldof with fellow Band Aid musicians. BIRHAN WALDU “MINUTES AWAY FROM DEATH”
  7. 7. 1987
  8. 8. 1968 La proliferazione di immagini che amplificano la sofferenza ha ampliato la nostra consapevolezza di vivere in un mondo diseguale e l’urgenza morale di agire? O, al contrario, ha finito per aumentare il sospetto e l’apatia nei confronti della narrazione umanitaria?
  9. 9. Lo spettacolo del dolore Luc Boltanski (1993)
  10. 10. NON persone in NON luoghi
  11. 11. Tarzanismo Umanitario - Sguardo Coloniale
  12. 12. lo scettico postmoderno che associa l’aiuto nei confronti del prossimo con l’autocompiacimento del sé Solidarietà basata sull’ironia solidarietà consumistica senza grandi narrazioni, morale auto-orientata in cui come ci sentiamo noi è più importante di quanto soffrono i potenziali beneficiari del nostro aiuto
  13. 13. Il pubblico “post-umanitario” viene interpellato dal brand con immagini iper-realiste in technicolor e avverte emozioni a bassa intensità Pragmatismo e privatismo della logica neoliberale http://www.youtube.com/watch?v=eQK6ODxDfDY
  14. 14. UNICEF - non basta un ‘mi piace’ per salvare una vita. “Likes don’t save lives. Money does”: questo lo slogan di una campagna di UNICEF Svezia contro il “click-attivismo” http://www.youtube.com/watch?v=TrgcrnraUnM
  15. 15. The Samaritans is a new comedy TV series from Kenya, about an NGO, that does nothing http://aidforaid.org
  16. 16. http://www.youtube.com/watch?v=oJLqyuxm96k Imagine if every person in Africa saw the “Africa for Norway”-video, and this was the only information they ever got about Norway. What would they think about Norway? http://www.youtube.com/watch?v=xbqA6o8_WC0#t=69
  17. 17. pierluigi.musaro@unibo.it
  18. 18. http://www.youtube.com/watch?v=tqq1rAVHohM
  19. 19. SPOT: EMERGENZA HAITI Il 13 gennaio 2010 AGIRE ha lanciato un appello di risposta all'emergenza terremoto ad Haiti. Questo lo spot video con l'SMS solidale 48541.(AGIRE 2010/ 0'30'') http://www.youtube.com/watch?v=nKYKVvksDbk

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