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Consent Experience Design Workshop | intro

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Informed consent is a basic requirement for accessing any digital service which gathers personal data. However, the way people are requested to give consent often exposes them to the extensive collection of their personal information which, in turn, poses threats for personal freedom. This calls for new approaches to design more effective consent experiences.

The proposed workshop is conceived as hands-on UX brainstorm which employs tools derived from the field of service design to generate new consent solutions. Attendees will learn how to use simple design tools to improve the experience of managing consent and privacy online. New insights on how to design for consent will be generated in the workshop activity through discussions and reflections.

Published in: Design
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Consent Experience Design Workshop | intro

  1. 1. Consent Experience Design Workshop A brief introductory guide Alessandro Carelli
  2. 2. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org How might a fulfilling consent experience be designed ?
  3. 3. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org 1.  Envisioning the ideal consent experience throughout the tree main consent’s phases (i.e. pre, during, post); 2.  Using service design tools to mapping the consent journey; 3.  Reflecting and discussing upon the outcomes; 4.  Getting feedback about the workshop design. Consent Experience Design Workshop Objectives
  4. 4. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Tools Touchpoint cardsPersonas Consent journey canvas
  5. 5. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Consent Journey Canvas (CJC)
  6. 6. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Consent Journey Canvas (CJC) •  Customer journey map is multi-channel and time-based; •  High level overview of the factors influencing user experience; •  It charts both formal and informal touchpoints; •  Identification of both problem areas and opportunities for innovation; •  The service experience is broken down into individual stages for further analysis; •  It is a tool useful for the following purposes: explore, create & reflect and implement new service ideas {Source: S>ckdorn, M. & Schneider, J., 2014. This is Service Design Thinking.: Basics - Tools - Cases 1 edi>on., Bis Publishers. Customer journey map
  7. 7. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Consent Journey Canvas (CJC) Consent is a central aspect of the service experience which involves all the phases of a service (pre, during, after);
  8. 8. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Consent Journey Canvas (CJC) 3 main consent phases: pre-informing, during-decision making and post-consent management;
  9. 9. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Consent Journey Canvas (CJC) Consent exp. can be seen as the flow of user’s interaction with consent touchpoints
  10. 10. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Personas
  11. 11. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Personas •  A persona is a fictional, yet realistic, description of a typical or target user of the product [...] described as if they were real people. •  The main benefit of using personas is that they create a common, more precise vocabulary for describing a certain type of user and thus focus design efforts on a common goal. •  For each top task or area of a website or application, consider how each persona would deal with the process to determine potential issues within an interface. {Source: Nielsen Norman Group, Personas Make Users Memorable for Product Team Members. Available at: hPps://www.nngroup.com/ar>cles/persona/ Personas
  12. 12. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Touchpoint cards
  13. 13. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Consent Experience Design Workshop Touchpoint cards •  Touchpoints can be seen as the points of contact between the service provider and the users; •  […] Immaterial experiences are largely constructed from material objects and touchpoints are something revolve around this concept; •  Service design is about [...] coordinating the user’s experience across touchpoints ; •  Thus, the Touchpoint Cards are a tool to design how and when users can manage their consent. {Source: Lähteenlah>, P., 2015. DEFINING TOUCHPOINTS IN SERVICE DESIGN. Medium. Available at: hPps://medium.com/ @perPulhteenlah>/defining-touchpoints-in-service-design-1682d0f5db55 S>ckdorn, M. & Schneider, J., 2014. This is Service Design Thinking.: Basics - Tools - Cases 1 edi>on., Bis Publishers. Touchpoint cards
  14. 14. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description A visual summary of the service’s Privacy Policy Source: Kelley, P.G. et al., 2009. A “Nutri>on Label” for Privacy. In Proceedings of the 5th Symposium on Usable Privacy and Security. SOUPS ’09. New York, NY, USA: ACM, pp. 4:1–4:12. Available at: hPp://doi.acm.org/10.1145/1572532.1572538 hPp://ashkansoltani.org/work/knowprivacy-a-web-privacy-inves>ga>on/ “Nutrition Label” for Privacy Knowprivacy short notice
  15. 15. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description A set of icons informing about the service’s data policy Source: hPp://www.slideshare.net/azaraskin/mozilla-privacy-icons-project hPps://disconnect.me/truste/icons More at: hPp://www.keek.be/2014/privacy-icons-resources-discussions-research/ Mozilla privacy icons Disconnect.me Privacy icons
  16. 16. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description A platform which allow users to rate and discuss the service’s Privacy Policy Source: hPp://privacygrade.org/ hPps://tosdr.org/ Privacy grade ToS;DR
  17. 17. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description Easy-to-access information on the service’s commit. to privacy usually supported by illustrations and animations Source: hPps://privacy.google.com/# Privacy.Google
  18. 18. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description A dynamic and event-led notification on the service’s personal information disclosure behaviour with different levels of granularity Source: hPps://www.ghostery.com/ hPps://myac>vity.google.com/ Gostery MyActivity.google
  19. 19. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description Detailed information on how the service and its third parties gather, use, disclose, and manage their personal data Source: hPps://www.facebook.com/about/privacy hPps://privacy.microsom.com/en-us/privacystatement/ Facebook data policy Microsoft privacy statement
  20. 20. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org Description A set of controls to manage how users’ personal information are accessed by the service provider Source: hPps://myaccount.google.com/intro Privacy Dashboard
  21. 21. Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org 1.  The journey reflects the consent experience your user should have rather than as it currently is; 2.  Don’t be stuck by the complexity of the information! The journey map is a tool to help you to be in ‘people’s shoes’ and to easily understand their needs and desires; 3.  Think about events that might occur during the service’s phases and how they can impact the consent experience (e.g. changing in ToS and/or privacy policy, increased awareness from user ). Consent Experience Design Workshop Tips
  22. 22. Consent Experience Design Workshop @ IFF2017 | Alessandro Carelli | 08/03/2017 •  CEDW About page: privacyfeedback.org/consentexp •  Github repository: https://github.com/alessC/Consent-Experience-Design •  Contact Alessandro for any information: http://privacyfeedback.org/ contactme/ Consent Experience Design Workshop @ IFF2017 Useful links
  23. 23. Alessandro Carelli Ph.D student Loughborough Design School, LDS 1.23 Loughborough University, LE11 3TU, UK A.Carelli@lboro.ac.uk @inf_overload Thank you and have fun! Consent Experience Design Workshop | Alessandro Carelli | privacyfeedback.org

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