Shesayscourse casestudies alelariu

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SheSays Digital Production Case Studies

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Shesayscourse casestudies alelariu

  1. 1. THE LANDSCAPE11.04.11
  2. 2. (ALE)SSANDRA LARIU@ALELARIU
  3. 3. INSPIRATION across...
  4. 4. Today is about Today is not aboutLIGHT side of digital HEAVY side of digitalproduction production• Banners - standard and RM • Big build sites• Microsites - up to 10 pages • E-commerce• Mobile • UX (user experience)• Games • Systems integration• Twitter • Software build• Augmented reality • MEDIA!
  5. 5. METHODOLOGYoverview ofBUDGETTEAMTIMINGS
  6. 6. 1. INTEGRATED PRICELESS PICKS
  7. 7. 1. INTEGRATED PRICELESS PICKSOVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K
  8. 8. 2. SITE GOLDEN GRANT
  9. 9. 2. SITE 20 PAGES GOLDEN GRANT -BUDGET: 700K FOR 20 PAGE FLASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS
  10. 10. 3. MOBILE SCORETONESBUDGET: 20K FOR APP
  11. 11. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
  12. 12. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVALBUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION
  13. 13. 5. AUGMENTED REALITY GOLDRUNBUDGET: 400K FOR APP http://www.goldrungo.com/
  14. 14. 6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizesBUDGET: 20K Text
  15. 15. 7. TABLET D7000 CLOSER TO PERFECTIONBUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360 http://vimeo.com/20922434
  16. 16. 8. KINECT SOBRIETY TESTBUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS
  17. 17. 9. FACEBOOK GET CHARGEDBUDGET: 75K FOR FB APP
  18. 18. UNDER ARMOUR - GET CHARGEDFacebook Application• 1 month Development• Approx. $75K• Team of 3 Developers, Interaction Designer, Flash Developer, Coder• Under
  19. 19. HOW YOU CAN DO GREATnow you know roughly how much stuff costsbut there’s no rigid way to do it
  20. 20. QUESTIONS?

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