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Glossary of terms


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Glossary of terms

  1. 1. GLOSSARY OF TERMSWorld Wide Web (WWW): A series of interlinked documents built on the HTMLstandard and viewed over the Internet using a web-browserWEBSITE BUILD FAMILIAR TERMSServer: server is a physical computer dedicated to running one or more suchservices (as a host) to serve the needs of users of the other computers on thenetwork.Platform: A platform is the type of supporting software the server is set-up tohandle.L.A.M.P: Linux, Apache, MySQL, PHPHosting: Web hosts are companies that provide space on a server they own orlease for use by their clients as well as providing Internet connectivity, typically in adata center. All content must live somewhere to be served up to a users system.General companies that are Hosting Providers include Mindshare, Rackspace,These companies have farms of servers that are used for web. Pending on the size of the site,companies may decide to be on a shared environment, or pay money for their own.Staging server/Presentation Server: This is an environment set-up for sitereviews prior to pushing to a live production environment.CDN: Content Delivery Network – Generally used to distribute large amountsof content. Provides that ability to ‘stream the content’ for delivery vs. having theuser download the file all at client: The program used to download and view email. Yahoo Mail, Gmail,OutlookCMS: Content Management System – these are generally used for sites that areregularly updated on a daily/weekly basis. There is both off the shelf options or builtfrom scratch. This need is determined during the discovery phase.Types of Code:HTML: HTML is written in the form of HTML elements consisting of tags, enclosed
  2. 2. in angle brackets (like <html>), within the web page content.HTML5: its core aims have been to improve the language with support for thelatest multimedia while keeping it easily readable by humans and consistentlyunderstood by computers and devices (web browsers, parsers etc.). Thistechnology is still in development, but is considered an alternate to flash animationwithout the limitations that Flash creates.Javascript: Java is a general-purpose, concurrent, class-based, object-orientedlanguage that is specifically designed to have as few implementation dependenciesas possible. It is intended to let application developers "write once, run anywhere".Java is currently one of the most popular programming languages in use, and iswidely used from application software to web applications.Action Script: ActionScript is an object-oriented language originally developed byMacromedia Inc.. Action script has been used heavily within Flash development tosupport functional implementation beyond the abilities of flash.AJAX: is a grouping of technologies (HTML and CSS) to markup and styleinformation. web applications can send data to, and retrieve data from, a serverasynchronously (in the background) without interfering with the display and behaviorof the existing pageCSS: Cascading Style Sheets (used within HTML and HTML5)Flash: Adobe Flash (formerly Macromedia Flash) is a multimedia platform used toadd animation, video, and interactivity to web pages..Flash File Types:.swf: the final output of a flash file. These files cannot be edited and are the filetypes that are viewed within browsers by users.flv: The only way a video file will work in a flash experience is if it is out putted as a.flv (Flash Video File).fla: Flash source files is the files that are edited by developersBack-end Development: this term is used to refer to any development that isnot user facing. This would include database Development, CMS software, anddata tablesFront-end Development: This term refers to the code that is usually the userfacing content. Flash, HTML, HTML5, Etc.
  3. 3. MOBILE FAMILIAR TERMSSDK: Software Developer Kit - a set of development tools that allows for thecreation of applications for a certain software package, softwareframework, hardware platform, computer system, video game console, operatingsystem, or similar platform.LBS: Location Based Services - an information or entertainment service, accessiblewith mobile devices through the mobile network and utilizing the ability to make useof the geographical position of the mobile deviceNear Field Communication: allows for simplified transactions, data exchange,and wireless connections between two devices in close proximity to each other,usually by no more than a few centimeters. It is expected to become a widely usedsystem for making payments by smartphone in the United States.BANNER FAMILIAR TERMSStandard Banners: One-click banners with simple messaging and animationRich-Media Banners: provides more opportunity to create a more engagingexperience utilizing video, more animation or intense interactionRich-Media Banner Types:Expandable - expands beyond the confines of the traditional banner. Multiple Flashpanels can be launched by a click, roll-over or auto-initiation.Polite Load - can serve larger files without disturbing the loading of the page’scontent. It is a Flash-enabled banner that uses “polite,” sequential downloading andproprietary compressionVideo-Unit - ability to play videos within a bannerFILE TYPESFlash- .fla - Flash Source File- .swf - Final output file from flash- .flv - Flash Video player (used for sites and Banners)Image - .png - portable network graphics
  4. 4. - .jpeg - compression of digital photography- .gif - graphics interchange format - low bit map (animated .gif)- vector - use of geometrical points to create an image in computer graphicsVideo- .mov - apple’s QT- mpeg-4 - windows standard- .avi - Audio/Visual media Container created by Microsoft