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Vendere con LinkedIn - dal Personal Branding al Social Selling

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La storia della piattaforma LinkedIn è lunga e travagliata: nato come repository di curriculum professionali, si è trasformato nell'alternativa business a Facebook. LinkedIn o si ama o si odia: bisogna comprenderne in modo profondo la logica e le strutture interne per poterne trarre vantaggio. Una volta superato questo ostacolo, però, diventa - soprattutto per chi opera in ambito professionale e b2b - uno strumento potentissimo per la costruzione della propria autorevolezza e per la vendita.
In questo Workshop Alessandra Salimbene illustrerà in modo sintetico, diretto e pratico come trasformare LinkedIn in una piattaforma di vendita efficace, facendo un uso integrato di content e direct marketing.
Il workshop è rivolto a chiunque operi in ambiti business to business, venditori, professionisti, imprenditori e a chi cerca nuovi sbocchi professionali.

Classe 1975, imprenditrice a 20 anni, mamma a 34, ho sviluppato il primo sito web da sola con BloccoNote nel 1997 e da allora ho sempre vissuto on line. Mi occupo di marketing (soprattutto digitale) e di comunicazione (soprattutto aziendale). L’avvento dei social network mi ha portato a sviluppare la convinzione che al centro del successo ci siano sempre le persone. Come retail marketing aiuto le aziende commerciali a sfruttare i nuovi media per migliorare la customer experience e far crescere il proprio business. Come Personal Branding Coach aiuto le persone e le aziende a comunicare meglio online e offline per lavorare meglio, guadagnare di più ed essere un più felici.


Credits:
«How to use social selling at every stage of the buyer journey»
Hubspot + LinkedIn Sales Solutions

Published in: Social Media
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Vendere con LinkedIn - dal Personal Branding al Social Selling

  1. 1. Vendere con LinkedIn dal Personal Branding al Social Selling Alessandra Salimbene
  2. 2. Che cos’è il social selling? Social selling is all about leveraging your professional online brand to fill your pipeline with the right prospects, insights and relationships. It offers salespeople the ability to add context to a conversation by tapping into the information that social media encompasses, then use that newfound intelligence to engage with prospects in a way that piques their interest.
  3. 3. I 5 pilastri del social selling 1. Crea un brand professionale 2. Costruisci relazioni forti 3. Ascolta la rete e coinvolgi i tuoi lead 4. Usa statistiche e strumenti per ottenere risultati concreti
  4. 4. I 5 pilastri del social selling 1. Crea un brand professionale 2. Costruisci relazioni forti 3. Ascolta la rete e coinvolgi i tuoi lead 4. Usa statistiche e strumenti per ottenere risultati concreti
  5. 5. - Carica una foto professionale - Scrivi una descrizione significativa - Racconta la tua storia - Rendi il tuo profilo pubblico e personalizzato - Ottimizza le parole chiave - Chiedi raccomandazioni
  6. 6. - Trova le persone giuste - Costruisci relazioni solide - Coinvolgi - Costruisci il tuo carisma con i contenuti
  7. 7. - Monitora l’attività dei tuoi prospect - Rispondi ogni giorno - Cerca aiuto sui social media - Costruisci la tua rete - Alimenta le relazioni - Diffondi i contenuti
  8. 8. Strumenti - Bot semiautomatici - Sales Navigation - Formazione e coinvolgimento del team - Marketing e vendite insieme - Personal brand builds the company brand
  9. 9. Contattami Alessandra Salimbene Tel. +39 334 6727073 alessandra@charismatica.biz www.alessandrasalimbene.it Seguimi su Facebook | Linkedin | YouTube
  10. 10. Credits: «How to use social selling at every stage of the buyer journey» Hubspot + LinkedIn Sales Solutions

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