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INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)

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A free Crach course in internet-seminar high lighting global Internet trends and focusing on Internet development in Africa and Ethiopia etc. The second part of the seminar demonstration of how to built a web page was in WordPress is done and how to open a online shop in Tictail.

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INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)

  1. 1. INTERNET CRASH COURSE Learn more. Do more. ADDIS ABEBA 17/8/2014
  2. 2. Learn more... Internet in Africa/Ethiopia + Mobile Internet, Internet evolution and trends + Search engine optimisation + E-commerce and WordPress Do more... Build a free website + Open up a free online store.
  3. 3. INTERNET TRENDS 2014 Usage, Security, Education, Messaging
  4. 4. HIGH LEVEL USERS/ USAGE TRENDS INTERNET USAGE GROWING Fastest growth in more difficult to monetize developing markets like India / Indonesia / Nigeria SMARTPHONE SUBSCRIBERS GROWING 20% strong growth though slowing...fastest growth in underpenetrated markets like China / India / Brazil / Indonesia TABLETS INCREASING +52% early stage rapid unit growth MOBILE DATA INCREASING +81% accelerating growth...video = strong driver Source: KPCB
  5. 5. GLOBAL PC AND TABLET SHIPMENTS BY QUATER Q1-95-Q413 Source: KPCB
  6. 6. COMPUTER COST DECLINING
  7. 7. BANDWITH COST DECLINING
  8. 8. SMARTPHONE COST DECLINING
  9. 9. ONLINE EDUCATION
  10. 10. MOBILE USAGE AS % OF WEB USAGE BY REGION
  11. 11. CYPERSECURITY TRENDS 1) # of Active Threat Groups Rising Rapidly =300 (+4x since 2011) per Mandiant tracking 1) Increased Nation - State Activities* 2) Vulnerable Systems Placed on Internet Compromised in <15 Minutes 3) + 95% of Networks Compromised in Some Way 4) As Mobile Platforms Grow, Directed Attacks Will Risea Source: * FireEye Operation Saffron Rose, **Honeynet Project.
  12. 12. GLOBAL MESSAGE ECOSYSTEM
  13. 13. EVOLUTION OF MESSAGING
  14. 14. EVOLUTION OF APPS
  15. 15. SOCIAL DISTRUBUTION Social Media Traffic Referral Leaders = Facebook / Pinterest / Twitter with estimated 21%, 7%, 1% of global referrals, per Shareaholic 3/14. Social Distribution Happens Quickly =Average article reaches half total social referrals in 6.5 hours on Twitter, 9 hours on Facebook, per SimpleReach 5/14
  16. 16. RE-IMAGINING: HOW PEOPLE MEET
  17. 17. RE-IMAGINING: GROCERY SHOPPING
  18. 18. RE-IMAGINING: MONEY
  19. 19. RE-IMAGINING: USER INTERFACES
  20. 20. BIGGEST RE-IMAGINING People Enabled With Mobile Devices + Sensors Uploading Troves of Findable & Sharable Data
  21. 21. BIGGEST RE-IMAGINING
  22. 22. CHANING BEHAVIOUR • Remember MySpace, Alta Vista, Bebo… • Perhaps social network is sticky as nightclubs – not like banks • Vastly little friction to adopt social apps on mobile • People jump from network to network and abondon old ones • People dont use Instagram for photos, Whatsup for text etc they are using everything for everything • All what matter is where your friends use today People happily abandon history
  23. 23. MOBILE Changing internet use and markets. Nature leap into a mobile future.
  24. 24. MOBILE USE IN THE WORLD
  25. 25. MOBILE SALES PASSED PC 2011
  26. 26. THE MOBILE SHIFT PC INDUSTRY -350 m PCs sold in 2012 - 1.6bn units in use -Replaced every 4-5 years -Shared MOBILE INDUSTRY -1,7bn phones sold in 2012 - 3.2bn mobile users - Replaced every 2 year - One person/unit
  27. 27. GROWTH FORCAST
  28. 28. AFRICA + ETHIOPIA Puting the continent into context
  29. 29. MOBILE DENSITY + TOP 10 COUNTRIES IN INTERNET USE ETHIOPIA Mobile – 25% Internet – 1,2% Estimated market penetration rates in Ethiopia’s telecoms sector – end- 2013
  30. 30. CONDITIONS FOR REALISING THE IMPACT OF INTERNET ”Two key pillars provide the basis for a well-functioning Internet economy: “core infrastructure” and “conditions for usage.” Source: impactoftheinternet.com
  31. 31. ETHIOPIA CONDITIONS •Mobile penetration remains one of the lowest in the world •International internet bandwidth has increased more than six-fold in two years •Significant improvements in broadband •Ethio Telecom extends telecom network access to over 16,000 of 18,000 settlements •The fastest growing mobile market in Africa Source: BUDDECOME
  32. 32. ETHIOPIA/USER SURVERY Source: http://bit.ly/ethiopiaonline What device do you most frequntly use for surfing online? 55% uses a computer, 21% smartphone and 2% tab When do you surf mostly during a day? 28% at nighttime, 27% when every I can, 15 % during working Hours and 13% in the afternoon For you, which is the biggest obstcal surfing online? 62 % connection, 12% expensive connection, 3% lack of computer competens
  33. 33. ETHIOPIA/USER SURVERY When online, what do you spend most time doing? Source: http://bit.ly/ethiopiaonline
  34. 34. INTERNET EVOLUTION Where we are today…
  35. 35. WEB 1.0 • No interaction with visitors • PRESENATION of information • Up down • one way communication • ”Broschure online”
  36. 36. WEB 1.0 OFFER HOMEPAGE one many
  37. 37. • VISITORS IN CENTER • INTERACTION • Social media, dialog, comments, feedback + user content • Add and inform equally important WEB 2.0
  38. 38. WEB 2.0 OFFER HOMEPAGE RELATION CHANNELS TWITTER TWITTER Customer support SEMINARIE Ref: Business networking + 1000 pers + 2000 pers
  39. 39. WEB PRESENCE
  40. 40. WEB 3.0 – SEMANTIC WEB “The semantic web is a vision of information that is understandable by computers, so computers can perform more of the tedious work involved in finding, combining, and acting upon information on the web.”
  41. 41. WEB 4.0 INTERNET OF THINGS/EVERYTHING • WebOS - the entire web being a single operating system where information flows from any one point to any other. • Devices connected to Internet
  42. 42. WEB 4.0 INTERNET OF THINGS (EVERYTHING) Twine listens to your home and contacts you via email, Twitter, text message*, phone call*, or HTTP GET and POST requests.
  43. 43. SOCIAL MEDIA Reach global a/o local market, always be open and make shoping easier.
  44. 44. SEO Connection relevant content with relevant searchers
  45. 45. WHAT IS SEARCH ENGINE OPTIMISATION? The process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
  46. 46. WHAT U SEE <> WHAT GOOGLE SEE
  47. 47. IMPORTANCE OF RANKING OVERALL AIM: To be among the top 10 = increases the VISIBILITY, builds TRADEMARK and drives TRAFIC
  48. 48. BLACK vs WHITE HAT BLACK HAT • Wrongly presents content via search engines • Tricks search engines • Fast and short results WHITE HAT • Follows the guidelines • Aims to get the best ranking *Tip: Google’s guide
  49. 49. SEO FIELDS
  50. 50. SEO PROCESS
  51. 51. 5 GREAT TIPS FOR SEO CONTENT Google likes specific content, so keep topics clear and on point. Update qualiative Content regularly PAGE SPEED Check your site on the Google Page Speed tool. Speed matters especially in mobile. Get your site score above an 85-90 KEYWORDS Select the right keywords. IMAGES Don´t forget to optimize images with keywords ANALYTICS Measure. Measure. Test. And measure again…
  52. 52. E-COMMERCE Reach global a/o local market, always be open and make shoping easier.
  53. 53. E-COMMERCE AROUND THE WORLD
  54. 54. WHAT PEOPLE WANT TO BUY ONLINE
  55. 55. WHAT PEOPLE IN ETHIOPIA WOULD LIKE TO BUY ONLINE Source: http://bit.ly/ethiopiaonline
  56. 56. WORLD´S BIGGEST E-COMMERCE 2011-2012 - Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than eBay and Amazon combined.
  57. 57. NEW SHOPPING BEHAVIOURS Same shoping basket on two devices Social shopping Let others see what you shop Mobil shopping Increasing e-commerce Close Shop on your way home
  58. 58. E-COMMERCE TRENDS Mobile optimized, not just mobil friendly Mobile advertising Targeted wearable devices More social and search ads Better delivery Local branding and marketing Marketing automation Source: Brandwatch
  59. 59. INNOVATED PAYMENT SOLUTIONS
  60. 60. WHERE TO START? Start defining, modeling and research following: BUSINESS MODEL, LAWS, DELIVERY, PAYMENT, DEALS WITH PARTNERS MARKETING + RIGHT ONLINE PLATTFORM
  61. 61. DON´T MISS THESE SEMINARS 18 /8 + 20/8 – MASTER CLASS WORDPRESS (full) 20/8 – 6 – 8 pm DISCOVER WORDPRESS or WHY WP IS THE WORLD´S MOST POPULAR FREE WEBSITE TOOL 21/8 – 10-12 am GET MORE OUT OF INTERNET AS AN ORGANISATION/NGO 21/8 – 1:30-4:30 pm DIGITAL MARKETING CRASH COURSE 21/8 – 6-8 pm – E-COMMERCE – OPEN UP YOUR OWN ONLINE SHOP! Register today > http://bit.ly/openseminars

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