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At play - Cluedo by flickrgrit Play  with me: engaging with the new engagement Aleks Krotoski Futuresonic08: Future Cultur...
In the beginning…
compete break win beat challenge solve
And then came the internet. And the bloody words changed.
friendship exploration governance community money is  cheap  and resources are  plentiful collaboration entertainment enga...
Courtesy of Sir Bruce at MMOGChart.com These virtual worlds are going somewhere…
A New Media roadmap
<ul><li>Playing with the web </li></ul><ul><li>Games are sooooooo engaging </li></ul><ul><li>Hours of eyeballs. Sticky sti...
Games.  What are they? Goal-oriented Teamwork Play ful How do they engage? A job well done Peer pressure Mutual experience...
How do they make money? Games.  Subscription Advertising In-world exchange Social networks.  Advertising Virtual worlds.  ...
Converge me, baby
<ul><li>Data capture crackdown </li></ul><ul><li>So much data… </li></ul><ul><ul><li>Behavioural data </li></ul></ul><ul><...
Aleks Krotoski [email_address] blogs.guardian.co.uk/games guardian.co.uk/technology
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Play with me: Engaging with the new engagement

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one of the three presentations I put together for the Futuresonic 2008 festival in April in Manchester. This one's about play.

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Play with me: Engaging with the new engagement

  1. 1. At play - Cluedo by flickrgrit Play with me: engaging with the new engagement Aleks Krotoski Futuresonic08: Future Culture 30 April 2008
  2. 2. In the beginning…
  3. 3. compete break win beat challenge solve
  4. 4. And then came the internet. And the bloody words changed.
  5. 5. friendship exploration governance community money is cheap and resources are plentiful collaboration entertainment engagement (break)
  6. 6. Courtesy of Sir Bruce at MMOGChart.com These virtual worlds are going somewhere…
  7. 7. A New Media roadmap
  8. 8. <ul><li>Playing with the web </li></ul><ul><li>Games are sooooooo engaging </li></ul><ul><li>Hours of eyeballs. Sticky sticky sticky. </li></ul><ul><li>They suck people into the world so much that people will pay LOADS of money for things you never actually thought a normal, mentally stable person would pay for </li></ul><ul><li>How do they do it? </li></ul><ul><li>Dangling carrots: they make you care </li></ul><ul><li>Immersion and presence: they make you feel part of it </li></ul><ul><li>Gamer trust: you share things </li></ul><ul><li>Social flocking: you follow </li></ul>
  9. 9. Games. What are they? Goal-oriented Teamwork Play ful How do they engage? A job well done Peer pressure Mutual experience Social networks. What are they? Play grounds Presence tools Self-expression How do they engage? Popularity Presence Identity Virtual worlds. What are they? Community-oriented Collaborative Play ful How do they engage? Peer pressure Mutual experience Skill development Three areas of digital engagement
  10. 10. How do they make money? Games. Subscription Advertising In-world exchange Social networks. Advertising Virtual worlds. Subscription Advertising In-world exchange :) = $
  11. 11. Converge me, baby
  12. 12. <ul><li>Data capture crackdown </li></ul><ul><li>So much data… </li></ul><ul><ul><li>Behavioural data </li></ul></ul><ul><ul><li>Activity data </li></ul></ul><ul><ul><li>Data businesses want </li></ul></ul><ul><ul><li>Let’s play nice </li></ul></ul>
  13. 13. Aleks Krotoski [email_address] blogs.guardian.co.uk/games guardian.co.uk/technology

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