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Innovación desde el Diseño centrado en las personas
Agenda ● Qué? Cómo superar los retos al Innovar ● Por qué? Para una calidad de vida mejor ● Cómo? Usando el Pensamiento de...
La Innovación es Retar el Status Quo
CHANGE OF Meaning (Language) Radical Incremental CHANGE OF: -Paradigm -Process -Product -Position Push Design Driven Innov...
la innovación es un acto humano para dejar huella sobre el mundo “ ”
Retos Al Innovar Proceso Estructurado Recurso Humano y Competencias Valor Percibido vs. Inversión Paradigmas Culturales
Conocerte a si mismo, tu Pasión
Designers Developers Business people [DESIRABILITY] [VIABILITY] [FEASIBILITY] Desarrollar Equipo/Competencias
IDEO: Proyecto Ripple-Effect, agua segura
[DESIRABILITY] Inspiration
El Reto: Distribución y Almacenamiento de Agua para consumo humano
...Focus on Selección de herramientas...
HCD Toolkit Licensed under creative Commons (CC BY-NC-SA 3.0) Trabajo de campo...
Personas Insight Cards User Profile
Lean Canvas ✔ ✔ X.X % X.X %
[FEASIBILITY] Ideation
Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quick...
Facilitación de la Creatividad
Focus on At this point...
Diverge (expand really wide) Converge (Back to the Original purpose) CLUSTER/Categorize -Mental/Physical Space -Group Dyna...
Validation [VIABILITY]
Minimum Viable Product
Design the business around the Experience, instead of the experience around the business.“ ” Colin Raney, IDEO
Situation (context & state) Motivations Aspirations Feelings Values, Memories Meanings Dreams USER EXPERIENCE DESIGN
Lean Canvas ✔ ✔ X.X % X.X %
Lean Startup: Proceso Iterativo
Agile
http://DistilledInnovation.co
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
Innovacion desde el Diseño centrado en las Personas
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Innovacion desde el Diseño centrado en las Personas

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En esta charla/taller se habla de cómo se puede mejorar la calidad de vida de las personas a través de la innovación, y las herramientas que brinda el Pensamiento de Diseño (Design-Thinking) para validar las ideas y las oportunidades que enfrentan los empresarios y emprendedores, generando valor desde el diseño, con el fin de desarrollar Modelos de Negocio sostenibles y rentables.

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Innovacion desde el Diseño centrado en las Personas

  1. 1. Innovación desde el Diseño centrado en las personas
  2. 2. Agenda ● Qué? Cómo superar los retos al Innovar ● Por qué? Para una calidad de vida mejor ● Cómo? Usando el Pensamiento de Diseño (Design-Thinking): - Personas - Inspiración - Ideación - Validación ● Y luego?
  3. 3. La Innovación es Retar el Status Quo
  4. 4. CHANGE OF Meaning (Language) Radical Incremental CHANGE OF: -Paradigm -Process -Product -Position Push Design Driven Innovation Culture adaptation New meanings Market Demand Epiphany Design-Driven Innovation
  5. 5. la innovación es un acto humano para dejar huella sobre el mundo “ ”
  6. 6. Retos Al Innovar Proceso Estructurado Recurso Humano y Competencias Valor Percibido vs. Inversión Paradigmas Culturales
  7. 7. Conocerte a si mismo, tu Pasión
  8. 8. Designers Developers Business people [DESIRABILITY] [VIABILITY] [FEASIBILITY] Desarrollar Equipo/Competencias
  9. 9. IDEO: Proyecto Ripple-Effect, agua segura
  10. 10. [DESIRABILITY] Inspiration
  11. 11. El Reto: Distribución y Almacenamiento de Agua para consumo humano
  12. 12. ...Focus on Selección de herramientas...
  13. 13. HCD Toolkit Licensed under creative Commons (CC BY-NC-SA 3.0) Trabajo de campo...
  14. 14. Personas Insight Cards User Profile
  15. 15. Lean Canvas ✔ ✔ X.X % X.X %
  16. 16. [FEASIBILITY] Ideation
  17. 17. Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. “ Leonardo da Vinci
  18. 18. Facilitación de la Creatividad
  19. 19. Focus on At this point...
  20. 20. Diverge (expand really wide) Converge (Back to the Original purpose) CLUSTER/Categorize -Mental/Physical Space -Group Dynamics -Schedule/Break -Tools -Suspension of Disbelieve
  21. 21. Validation [VIABILITY]
  22. 22. Minimum Viable Product
  23. 23. Design the business around the Experience, instead of the experience around the business.“ ” Colin Raney, IDEO
  24. 24. Situation (context & state) Motivations Aspirations Feelings Values, Memories Meanings Dreams USER EXPERIENCE DESIGN
  25. 25. Lean Canvas ✔ ✔ X.X % X.X %
  26. 26. Lean Startup: Proceso Iterativo
  27. 27. Agile
  28. 28. http://DistilledInnovation.co

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