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G-Shock 3D Branding Exercise
Mar. 22, 2013•0 likes•1,532 views
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An academic exercise on exploring and deconstructing a well-known brand to derive the vision, personality and language, to then identify a new concept (product or experience) that that brand could take to market.
Alejandro Rios PeñaFollow
Open-Innovation FacilitatorAdvertisement
G-Shock 3D Branding Exercise
- Pablo Soler – Alejandro Rios – Juan Esteban Rangel
- * Current Brand's vision * Personality * Lenguage
- The New Proposal The Armor for Rough Seconds !!!
- TExtreme Armor Hard Core Adventure Rugged Blood Aqua Xtreme Extreme Armor Hard Core Adventure
- Rugged Blood Hard Core Adventure Extreme Armor Aqua Xtreme
- So, you think you’re tough enough for underwater?
- G-PREASSURE
- Your blood will only attract other G-SHARKS!
- Market
- Benefits. 1. The new concept is aligned with the current brand's vision. 2.There is a clear opportunity to explore the underwater extreme sports market. 3. The new concept is both a new experiences (sport) and product (devise)
- Thank you!
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