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G-Shock 3D Branding Exercise

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Pablo Soler – Alejandro Rios – Juan Esteban Rangel
* Current Brand's vision
* Personality
* Lenguage

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G-Shock 3D Branding Exercise

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An academic exercise on exploring and deconstructing a well-known brand to derive the vision, personality and language, to then identify a new concept (product or experience) that that brand could take to market.

An academic exercise on exploring and deconstructing a well-known brand to derive the vision, personality and language, to then identify a new concept (product or experience) that that brand could take to market.

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G-Shock 3D Branding Exercise

  1. 1. Pablo Soler – Alejandro Rios – Juan Esteban Rangel
  2. 2. * Current Brand's vision * Personality * Lenguage
  3. 3. The New Proposal The Armor for Rough Seconds !!!
  4. 4. TExtreme Armor Hard Core Adventure Rugged Blood Aqua Xtreme Extreme Armor Hard Core Adventure
  5. 5. Rugged Blood Hard Core Adventure Extreme Armor Aqua Xtreme
  6. 6. So, you think you’re tough enough for underwater?
  7. 7. G-PREASSURE
  8. 8. Your blood will only attract other G-SHARKS!
  9. 9. Market
  10. 10. Benefits. 1. The new concept is aligned with the current brand's vision. 2.There is a clear opportunity to explore the underwater extreme sports market. 3. The new concept is both a new experiences (sport) and product (devise)
  11. 11. Thank you!

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