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Uramaki: overview sui social media per l'evento Legadue For Business del 3 maggio 2012

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Una veloce chiacchierata sul mondo dei social media in italia e in america. Su cosa imparare dai benchmark americani adattandoli (in piccolo) alla Legadue e ai suoi sponsor.

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Uramaki: overview sui social media per l'evento Legadue For Business del 3 maggio 2012

  1. 1. Legadue For BusinessComunicare con i social media
  2. 2. UramakiUramaki, video factory con sede a Milano, in via Rigola 3.Produce video di qualita destinati a tutte le piattaforme digitali, social media, smartphone,tablet. Uramaki cura dal concept e progettazione alla realizzazione (anche in animazione emotion graphics) e messa online. Realizza in particolare video per startup, brand e aziende,videoblog, web TV e videocreativita online, streaming e videocontenuti per eventi, demo etutorial di applicazioni mobile, di prodotti e servizi.
  3. 3. Comunicare con i social mediaLegadue For Business
  4. 4. Prima di tutto...
  5. 5. Prima di tutto...CHE COSA SONO ISOCIAL MEDIA?
  6. 6. Social MediaLa specifica categoria di media online in cui gliutenti parlano, partecipano, condividono,archiviano, scambiano e costruiscono network.
  7. 7. Social MediaLa specifica categoria di media online in cui gliutenti parlano, partecipano, condividono,archiviano, scambiano e costruiscono network. Fonte video: ECHOcreative
  8. 8. Nei social media il concetto centrale è la CONVERSAZIONE a due vie, la comunicazione. Secondo aspetto fondamentale è la CONNESSIONE, il rimanere in contatto con siti, persone e qualsiasi altra risorsa informativa online.Social MediaLa specifica categoria di media online in cui gliutenti parlano, partecipano, condividono,archiviano, scambiano e costruiscono network. Fonte video: ECHOcreative
  9. 9. Navigatori abituali in Italia: 27 milioniIscritti a Facebook: 21 milioniAccedono ogni giorno a Facebook: 13milioni (su 13.9 milioni di italiani cheaccedono alla rete giornalmente)Accedono ogni giorno a Facebook damobile: 7,5 milioni (su 9 milioni diitaliani che usano la rete da dispositivomobile) Fonte: vincos.it
  10. 10. Il personaggio italiano Fonti: ISPO, Corriere della Sera (marzo 2012)più famoso su Twitter èLorenzo Jovanotti@lorenzojova, seguitodall’account@wanditanara gestitodall’attaccanteargentino del MilanMaxi Lopez e dalla suafindazata Wanda Nara.Al terzo postoValentino Rossi. Tra igiornalistipiù seguiti spiccanoAlfonso Signorini eBeppe Severgnini. Perquanto riguarda gliutenti italiani diTwitter, per il 55,5%sono maschi e per il TWITTER IN ITALIA44,5% femmine. 4,1 milioni di utentiDistribuzione iscrittigeografica degli utentiitaliani di Twitter: Nord-Ovest: 28,3%, Nord-Est:15,1%, Centro: 19,5%Sud: 31,4%, N.R.: 5,7%.
  11. 11. IL RUOLO DEI SOCIAL MEDIA NELLA NBA EXPERIENCE Linfografica mostra le tipologie di conversazione che si sono create attorno a 4 squadre NBA, misurato dalla metà di dicembre 2011 fino a fine aprile 2012. LOklahoma City Thunder cerca molta interazione su Youtube, la più alta di tutti. I Lakers e i Clippers (entrambe squadre di Los Angeles) hanno la più alta percentuale di ingaggio tra le donne, il 17%. La fascia di pubblico più coinvolta risulta quella della fascia 25-35.PER VEDERE TUTTE 16 LE SQUADREhttp://mashable.com/2012/04/27/nba-playoff-teams-infographic/ Fonte: Taykey, Mashable
  12. 12. IL RUOLO DEI SOCIAL MEDIA NELLA NBA EXPERIENCE LeBron James: una celebrità in campo e online. Con il suo team ha sviluppato una strategia di ingaggio digitale completa. Oggi conta su 10 millioni di fan su Facebook e 4 million di followers su Twitter. Ha sempre ammesso di voler cercare un dialogo con i fans attraverso i social media. E attento a inserire video condietro le quinte e materiale esclusivo per i suoi fans. Ha una sezione del suo sito dedicata agli "Young Ballers" cioè i giovani che si stanno facendo notare. Tutto questo supportato dagli sponsor che si inseriscono e dialogano, intercettando con il loro brand la community di fan del giocatore. "Il marketing sportivo e la gestione delle comunità di fan èstato trasformata profondamente dai social e digital media". Maverick Carter, fondatore della marketing companyLRMR e amico sin dallinfanzia di LeBron. Oggi rappresenta James LeBron, Chris Paul, Ted Ginn Jr. e Mike Flynt. Fonte: afaqs.com
  13. 13. IL RUOLO DEI SOCIAL MEDIA NELLA NBA EXPERIENCE Fonte: kttape.com, usatoday.com, prdaily.com, bleacherreport.com
  14. 14. IL RUOLO DEI SOCIAL MEDIA NELLA NBA EXPERIENCE Fonte: kttape.com, usatoday.com, prdaily.com, bleacherreport.com
  15. 15. IL RUOLO DEI SOCIAL MEDIA NELLA NBA EXPERIENCE Fonte: kttape.com, usatoday.com, prdaily.com, bleacherreport.com
  16. 16. IL RUOLO DEI SOCIAL MEDIA NELLA NBA EXPERIENCE Infografica integrale: http://www.kttape.com/game-change-social-media-in-the-sports-world-infographic/
  17. 17. CHE COSA RACCOGLIERE DALLA NBA EXPERIENCE Social news: Sites like Digg, Sphinn, Newsvine, and BallHype let you read about news topics and then vote and/or comment on the articles. Articles with more votes get promoted to a more prominent position.Social sharing: Sites like Flickr, Snapfish, YouTube, and Jumpcut let you create, upload, and share videos or photos with others.Social networks: Sites like Facebook, LinkedIn, MySpace, and Twitter allow you to find and link to other people. Once linked or connected, you can keep up to date with thatpersons contact info, interests, posts, etc. Many people are connecting to friends and business associates with whom they had fallen out of touch. Its bringing the world together like nothing else has. Social bookmarking: Sites like Delicious, Faves, StumbleUpon, BlogMarks and Diigo allow you to find and bookmark sites and information of interest. You can save your bookmarks online and access them from anywhere or share them with others. Infografica integrale: http://www.kttape.com/game-change-social-media-in-the-sports-world-infographic/
  18. 18. Legadue For BusinessComunicare con i social media

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