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Garbin Alessio SMX Youtube Success Stories For Marketers - From Brand to People

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Consigli pratici su come realizzare una online video strategy per le aziende e brand, come attingere dalle strategie virali, cosa imparare dai casi di successo, in particolare su Youtube.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Garbin Alessio SMX Youtube Success Stories For Marketers - From Brand to People

  1. 1. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE #smx #23C
  2. 2. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE #smx #23C SCRITTURA SOCIAL MEDIA TECH VIDEO COPYWRITING CONTENT STRATEGYFOTOGRAFIA BLOGGING GIORNALISMOCONTENT CURATION ORGANIZZAZIONE EVENTI TECH TELEVISIONE CONSULENZA DOCENZAALESSIO GARBIN
  3. 3. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE #smx #23C ALESSIO GARBIN
  4. 4. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  5. 5. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Qualcuno si sta ancora chiedendo “perché”?
  6. 6. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C source: themediaoctopus.com Se un sito contiene video… 3Xnumero di visitatori +88% di tempo speso +157% di traffico organico
  7. 7. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C source: themediaoctopus.com +46% probabilità che un utente cerchi informazioni sui prodotti dopo aver visto un video +85% aumento della tendenza a comprare dopo aver visto un prodotto in video
  8. 8. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  9. 9. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Ok, ma come faccio?
  10. 10. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  11. 11. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C 1) ANALISI DEL CONTESTO 2) DEFINIZIONE DI UNA STRATEGIA COMPLETA 3) PRODUZIONE DEL CONTENUTO 4) GESTIONE DELLA PIATTAFORMA 5) DISTRIBUZIONE DEL CONTENUTO 6) FOLLOW UP
  12. 12. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C 1) ANALISI DEL CONTESTO 2) DEFINIZIONE DI UNA STRATEGIA COMPLETA 3)PRODUZIONE DEL CONTENUTO 4) GESTIONE DELLA PIATTAFORMA 5) DISTRIBUZIONE DEL CONTENUTO 6)FOLLOW UP
  13. 13. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  14. 14. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Studia il contesto. Sei convinto di saperne, ma non è così. #saiquellochetifacomod o #conoscipocol’estero #nonconosci altreindustry
  15. 15. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  16. 16. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Studia una strategia (vera!) #marketingstrategy #socialmediastrategy #sinergiatotalesuimedia #approccioeditoriale #budget
  17. 17. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C #budget
  18. 18. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C #budget
  19. 19. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C #budget
  20. 20. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C #budget
  21. 21. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Crea video che funzionano! Che producano awareness, lead, brand community…
  22. 22. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C ?
  23. 23. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  24. 24. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Storie semplici (da capire)
  25. 25. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  26. 26. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Riconoscibilità #protagonistiscelti conempatia #storiecomprensibili #storierealistiche (o appositamente non realistiche)
  27. 27. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Riconoscibilità #protagonistiscelti conempatia #storiecomprensibili #storierealistiche (o appositamente non realistiche) Archetipi
  28. 28. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Riconoscibilità #protagonistiscelti conempatia #storiecomprensibili #storierealistiche (o appositamente non realistiche) Archetipi Testimonial
  29. 29. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  30. 30. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Ritmo! Regola dei 15”
  31. 31. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  32. 32. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Stop asking
  33. 33. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Give! #moderale call2action
  34. 34. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  35. 35. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Usa la grafica!
  36. 36. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Usa la grafica! Motion graphics 2D
  37. 37. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Usa la grafica! Motion graphics 2D Motion graphics 3D
  38. 38. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Usa la grafica! Motion graphics 2D Motion graphics 3D Illustra- zione
  39. 39. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Usa la grafica! Motion graphics 2D Motion graphics 3D Illustra- zione Info grafica…
  40. 40. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  41. 41. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Trend, Ricorrenze, Meme, Errori competitors
  42. 42. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  43. 43. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Il video oggi è MOBILE #narrazioneadeguata #massimavisibilità #piattaforma compatibile e performante
  44. 44. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  45. 45. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Tribes rule! #nerdpower
  46. 46. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Ragioni così?
  47. 47. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Meglio così
  48. 48. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Start 5” Engange iniziale Finish 10” Emozione finale
  49. 49. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  50. 50. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Storytelling
  51. 51. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Storytelling Emozioni
  52. 52. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Storytelling Brand non è protagonista
  53. 53. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki
  54. 54. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki An & Ria's first flight - the full film http://youtu.be/zD2NtzEPBcA Smetti di pensare ossessivamente a te, al tuo logo ai tuoi prodotti... #usaliebasta #naturalezza
  55. 55. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C
  56. 56. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Uno dei migliori canali Youtube al mondo
  57. 57. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Checklist 1 Home Youtube? Copertina? Social button? Landing page esterna collegata? Playlist? Gli altri video nel mio canale? Sono coerente? Sono accogliente?
  58. 58. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Checklist 2 Titolo del video? Qualità del file? Descrizione? Con link? Categoria? Anteprima? TAG? Audio TAG? Sottotitoli e annotazioni? Link overlay?
  59. 59. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Distribuzione AdWords for video? Seeding? Digital PR? [community, influencer…] Crowdsourcing? Come si arriva al tuo video e chi lo dovrebbe vedere?
  60. 60. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C 24h Distribuzione AdWords for video? Seeding? Digital PR? [community, influencer…] Crowdsourcing? Come si arriva al tuo video e chi lo dovrebbe vedere?
  61. 61. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C 24h Distribuzione AdWords for video? Seeding? Digital PR? [community, influencer…] Crowdsourcing? Come si arriva al tuo video e chi lo dovrebbe vedere? http://teads.tv http://www.yume.com http://www.businessinsider.com/digit al-video-advertising-growth-trends- 2014-5
  62. 62. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Ascolto Cosa sta accadendo al mio video? Commenti? Views? Like? Share? Da dove arrivano? Arrivano sul mio sito? Acquistano?
  63. 63. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Analisi Raggiunto il target adatto? Quali reazioni sugli influencer? Quale copertura media? Quale copertura media di settore?
  64. 64. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C PRIMA
  65. 65. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C DOPO
  66. 66. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Follow up Cosa succede poi? Video successivi? Collegamenti tra video? Video di risposta? Altri video? Strategia a lungo termine? Coerente?
  67. 67. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Da viewer a subscriber Follow up Cosa succede poi? Video successivi? Collegamenti tra video? Video di risposta? Altri video? Strategia a lungo termine? Coerente?
  68. 68. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Da viewer a subscriber!Da subscriber a engaged Follow up Cosa succede poi? Video successivi? Collegamenti tra video? Video di risposta? Altri video? Strategia a lungo termine? Coerente?
  69. 69. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C Da viewer a subscriber!Da subscriber a engagedDa engaged a client Follow up Cosa succede poi? Video successivi? Collegamenti tra video? Video di risposta? Altri video? Strategia a lungo termine? Coerente?
  70. 70. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C 1) ANALISI DEL CONTESTO 2) DEFINIZIONE DI UNA STRATEGIA COMPLETA 3)PRODUZIONE DEL CONTENUTO 4) GESTIONE DELLA PIATTAFORMA 5) DISTRIBUZIONE DEL CONTENUTO 6)FOLLOW UP
  71. 71. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE - Alessio Garbin, cofounder Uramaki #smx #23C 1) ANALISI DEL CONTESTO 2) DEFINIZIONE DI UNA STRATEGIA COMPLETA 3)PRODUZIONE DEL CONTENUTO 4) GESTIONE DELLA PIATTAFORMA 5) DISTRIBUZIONE DEL CONTENUTO 6)FOLLOW UP Non dimentichiamo nessuna fase! Non basta fare un video e metterlo online. Serve intelligence prima, durante e dopo.
  72. 72. YOUTUBE SUCCESS STORIES FOR MARKETERS FROM BRAND TO PEOPLE #smx #23C ALESSIO GARBIN Grazie! Per la versione extended della presentazione: www.uramaki.tv/smx

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