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Lezioni Video Online. Parte 2/5. Trattamenti visivi e tecniche creative.

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Argomenti: trattamenti creativi, tecniche visive.
>>> Seconda parte della prima lezione del corso di "Video Design" nel Master in "Digital Media Management" presso lo IED - Istituto Europeo di Design di Milano. Marzo 2013.

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lezioni Video Online. Parte 2/5. Trattamenti visivi e tecniche creative.

  1. 1. MODULO: VIDEO DESIGNLesson 1 – 13/03/13 – SECONDA PARTE A cura di Alessio Garbin www.alessiogarbin.com
  2. 2. Tipologie di videoTrattamenti creativiTecniche visiveMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  3. 3. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un videoAllenare occhi e mentealla comprensionevisiva e creativadi un videoMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  4. 4. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video The Underwater ProjectSlideshow Life Fragments con Instagram PHOTO POSTCARDS TemplateSlideshow con template With Out Form Template Line Motion Opener TemplateMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  5. 5. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video MacBook TutorialScreen capturing Fineco Carta di Credito Making of Twitter SearchCommon craft Augmented Reality Ultra Internet 4G LTEMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  6. 6. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video College Football on Google+Schermate (screen shots) SlideRockete motion graphics ShoppingDonna The Fantastic Flying Books of Mr. Morris Lessmore iPad App TrailerSchermate e shooting App “Colleagues” App “Flud”MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  7. 7. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Youtube e IntelLogo Animation Vista Logo Animation Carlsberg, Liquid LogoUna parentesi creativo-visiva del logo.Massima attenzione alle guidelines del brand.MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  8. 8. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Videocamera Fotocamera DSLR Fotocamera Mobile deviceShooting PROFESSIONALE CONSUMER Per approfondire consulta anche http://vimeo.com/videoschoolMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  9. 9. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Girato puro, audio dambiente: sensazione REALE oppure AMATORIALE Es.“Thumbs Up for Rock and Roll!” Musica e girato: es. il canale YT di Zara. Il video comunicaShooting SEMPLICITA, GENUINITA, è COME LO VEDI.e suoi Lintervista è per trasmettere lATTUALITÀ e lENDORSEMENT ma anche EMOZIONIutilizzi DIRETTE. Due video della campagna P&G, Obama, Castrogiovanni per EDISON, Apple.classici Video costruito in montaggio: CURA, ROGETTAZIONE, COSTRUZIONE di senso. Video S.Valentino Coca Cola, BP Wind Farm, Ricetta Kraft, due video molto diversi da Sephora per eventi.MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  10. 10. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Lutilizzo della soggettiva: IMMEDESIMAZIONE, EMPATIA, SORPRESA. App “Paper”, Cortometraggio "Last Day Dream"Alcune Lo slow motion: ENFASI della visione, cura delprime DETTAGLIO, GENTILEZZA oppure IRONIA. Volkwagen, su una bici BMX, Schweppes Burstscelte slow motion balloons, Louis Vuitton Advertising, Dell Commercialcreative Il bianco e nero: RALLENTA la visione, ENFATIZZA la fotografia, crea CONTRASTI tra gli elementi nel video, richiama allANTICO. KODAK UK Commercial Competition, H&M, corto sul basket e la periferiaMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  11. 11. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Western Spaghetti by PESStop Motion Amazon Kindle Commercial(frame by frame, passo uno) Brother Commercial Frenetic ZurichTime lapse Dove evolutionMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  12. 12. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un videoGreen Screen Stargate Studios(Chroma key)MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  13. 13. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un videoGreen Screen REC Green Screen Promo(Chroma key)MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  14. 14. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Luso di uno dei più noti bloggerGreen Screen italiani: Daniele Doesnt Matter(Chroma key) Anche in TV Sensualità a corteMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  15. 15. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Morihiro Harano a MilanoType animation Is God Good? Sky HD Type Promo TOSHIBA: France: Smart Community Country InfographicsInfographics The King Estate Domaine Pinot Noir Story(infografica) Growing upMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  16. 16. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video BP Ferrari 10 Million Fans CartoonCartoon Nippon Airways Anime Commercial Red BullMODULO: VIDEO DESIGNLesson 1 – 13/03/13
  17. 17. TIPOLOGIE DI VIDEOTrattamenti:come realizzare un video Enmeshed MostramiGrafica 2D The Art of Making, The Carpenter Sierra Recife Per i prodotti: DUCATI 1199 Panigale Superquadro engine… e 3D 3D* Coca-Cola Siege Google Drive * attenzione a non confondere la tecnologia di realizzazione con quella di fruizione!MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  18. 18. TIPOLOGIE DI VIDEOPrezziVariabili più importanti- Chi lo sta eseguendo (freelance, casa di produzione,agenzia di fama o meno);- Destinazione del video;- Cosa si sta chiedendo (creatività, realizzazionetecnica, distribuzione...);- Trattamento;- Come si sta realizzando il trattamento;- Eventuale presenza di talent (attori, regista...);- Tempi di realizzazione.MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  19. 19. TIPOLOGIE DI VIDEOConoscere il videocome modalità di comunicazioneTutto quello che avete appena visto puòessere distrutto, distorto, rovesciato ericostruito con un nuovo significato.Questa è la conseguenza dellamanipolazione della creativitàe della fantasia...MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  20. 20. TIPOLOGIE DI VIDEOConoscere il videocome modalità di comunicazione...tuttavia conoscere stereotipi,sensazioni ed efficacia di un trattamentoe/o di una tecnica visiva è fondamentaleper capire le conseguenze del suo uso alivello evocativo e comunicativoper ogni brand.MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  21. 21. TIPOLOGIE DI VIDEOConoscere il videocome modalità di comunicazionePerché la comunicazioneattraverso il videopuò essere ambigua...MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  22. 22. TIPOLOGIE DI VIDEOConoscere il videocome modalità di comunicazione… cambiare a livello geografico...MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  23. 23. TIPOLOGIE DI VIDEOConoscere il videocome modalità di comunicazione… cambiare a livello culturale...MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  24. 24. TIPOLOGIE DI VIDEOConoscere il video comemodalità di comunicazione...mutare nel tempo.MODULO: VIDEO DESIGNLesson 1 – 13/03/13
  25. 25. MODULO: VIDEO DESIGN ARIGATOULesson 1 – 13/03/13 GOZAIMASUDomande eapprofondimentialessiogarbin@gmail.com

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